Hasil Pencarian  ::  Simpan CSV :: Kembali

Steckstor, Denise, author

[Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental...

Wiesbaden: [Gabler Verlag, ], 2012

e20397457

eBooks  Universitas Indonesia Library

• Cari yang mirip
• Tambahkan ke Favorit
• Metadata PDF
• Abstrak PDF
• Abstrak