Ditemukan 1 dokumen yang sesuai dengan query
Strauss, Judy, author
This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much ?E? and not enough marketing...
New Jersey: Prentice-Hall, 2003
658.84 STR e (1)
Buku Teks Universitas Indonesia Library
