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Ditemukan 2 dokumen yang sesuai dengan query
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Theresa Victory Gloria, author
Analisis loyalitas pengguna aplikasi mobile instant messaging menurut perspektif network externalities dan flow experience: Studi kasus line mobile instant messaging = Analysis of mobile instant messaging application's user loyalty with the perspectives of network externalities and flow experience: Case study line mobile instant messaging./ Theresa Victory Gloria
ABSTRAK
Aktivitas menggunakan mobile instant messenger merupakan aktivitas yang paling sering dilakukan oleh konsumen Indonesia dengan perangkat ponsel pintarnya. Salah satu mobile instant messenger yang paling banyak digunakan oleh konsumen Indonesia adalah LINE messenger. Penelitian ini meneliti dampak network externalities yang konsumen miliki dan flow experience yang dirasakan oleh konsumen terhadap loyalitas yang dimiliki konsumen pada...
2014
S56381
UI - Skripsi (Membership)  Universitas Indonesia Library
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Theresa Victory Gloria, author
Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion
At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions...
Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
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Artikel Jurnal  Universitas Indonesia Library