Ditemukan 2 dokumen yang sesuai dengan query
Wibowo Kuntjoroadi, author
Abstract. The aim of this research is to analyze the implementation of Sustainable Competitive Advantage (SCA) as a strategy taken by PT Garuda Indonesia in facing the commercial flight business competition in Indonesia. This research adopted Boston Consulting Group (BCG) matrix theory and the SCA approach to identify the competitive...
Jakarta: Asuransi Jasindo, 2009
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library
Wibowo Kuntjoroadi, author
Looking to the passenger number achievement of PT. Garuda Indonesia (Garuda) and the developing of airline industry in Indonesia, it it obvious that the market competition of airline industry is very competitive. Such competition could be handled if Garuda could apply a marketing strategy that has a sustainable competitive advantage....
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2008
T24589
UI - Tesis (Open) Universitas Indonesia Library
