Ditemukan 1 dokumen yang sesuai dengan query
Wibowo Kuntjoroadi, author
Abstract. The aim of this research is to analyze the implementation of Sustainable Competitive Advantage (SCA) as a strategy taken by PT Garuda Indonesia in facing the commercial flight business competition in Indonesia. This research adopted Boston Consulting Group (BCG) matrix theory and the SCA approach to identify the competitive...
Jakarta: Asuransi Jasindo, 2009
AJ-Pdf
Artikel Jurnal Universitas Indonesia Library