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Ditemukan 3 dokumen yang sesuai dengan query

Yip, George S., author

Total global strategy. Managing for worldwide competitive advantage

Understanding global strategy -- Diagnosing industry globalization potential -- Building global market participation -- Designing global products and services -- Locating global activities -- Creating global marketing -- Making global competitive moves -- Building the global organization -- Regional strategy -- Measuring industry drivers, strategy levers, organization factors, and regional...

Englewood Cliffs, NJ: Prentice-Hall, 1995

658.049 YIP t

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