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Zentes, Joachim, author
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.
In the second...
Wiesbaden: Gabler Verlag, 2011
e20397313
eBooks Universitas Indonesia Library
