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Ditemukan 6 dokumen yang sesuai dengan query
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Riznaldi Akbar
An investigation of determinants global entrepreneurship
This study examines the validity of governmental supports and policies; and financing for entrepreneurs in the context of global entrepreneurial activities. Our studies are based on the rich datasets of the Global Entrepreneurship Monitor (GEM) database covering 108 countries from 2001 to 2014. In this study, we examine whether countries...
Buiness School Universitas Pelita Harapan,
338 DEREMA 11:1 (2016)
Artikel Jurnal  Universitas Indonesia Library
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Tuong-Minh Ly-Le, author
Gaps in perceptions on social media use in crisis communication between vietnamese organizations and stakeholders / Tuong-Minh Ly-Le
ABSTRAK
Despite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication and prefer to use traditional media because of its controllability...
Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal  Universitas Indonesia Library
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Julia Tri Purnomowati, author
Gaya Pengambilan keputusan pada konsumen pria generasi Y untuk produk fashion casual yang dibeli di toko
Kegiatan berbelanja identik dengan konsumen yang lahir pada tahun 1977-1994 atau disebut Generasi Y. Generasi Y sendiri digambarkan sebagai Generasi yang memperhatikan penampilan dan gaya berpakaian, sehingga Generasi Y merupakan konsumen potensial. Bagi Generasi Y, kegiatan berbelanja tidak lagi dianggap sebagai tindakan sederhana, melainkan tindakan yang berorientasi untuk hiburan. Untuk...
Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal  Universitas Indonesia Library
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Berto Mulia Wibawa, author
Analisis model struktural faktor-faktor pembentuk fashion-oriented impluse buying produk ritel fashion berdasarkan sudut pandang konsumen usia remaja / Berto Mulia Wibawa
ABSTRAK
Dampak globalisasi mendorong banyak pengusaha ritel dari luar negeri dengan kemampuan kapital yang besar melakukan aktivitas bisnis di Indonesia. Hal ini didukung oleh fenomena industri fashion yang saat ini semakin berkembang di Indonesia. Pembelian tak terencana (impulse buying) merupakan tindakan pembelian yang dilakukan konsumen dimana sebelumnya belum ada rencana untuk...
Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal  Universitas Indonesia Library
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Nova Ch. Mamuaya, author
The effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying behavior in hypermart manado city / Nova Ch. Mamuaya
Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal  Universitas Indonesia Library
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Nguyen, Tuan Duong, author
High performance work system and organizational citizenship behavior in multinational companies in vietnam: the mediation effect of career success / Nguyen Tuan Duong
In this study, the relationship between high performance work system (HPWS) and organizational citizenship behavior (OCB) in multinational corporations (MNCs) in Vietnam, a fast-developing country with highly economic growth in Asia, was investigated. Besides, the underlying mechanism of this relationship was also explored. From the social exchange approach, an underlying...
Karawaci Tangerang: Buiness School Universitas Pelita Harapan, 2018
338 DEREMA 13:1 (2018)
Artikel Jurnal  Universitas Indonesia Library