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Kotler, Philip, author

Marketing places: attracting investment, industry, and tourism to cities, states, and nations

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as...

New York : Maxwell Macmillan International, 1993

338.604 2 KOT m

Buku Teks Universitas Indonesia Library