Ditemukan 5 dokumen yang sesuai dengan query
Grassian, Daniel
North Carolina: McFarland and Company, 1992
810.9 Gra h
Buku Teks Universitas Indonesia Library
"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided...
Jefferson, North Carolina : McFarland & Company, 2012
021.7 MAR (1);021.7 MAR (2)
Buku Teks Universitas Indonesia Library
"This collection of essays chronicles how entrepreneurial librarians are flourishing in the digital age, advocating social change, responding to patron demands, designing new services, and developing exciting fundraising programs. Applying new business models to traditional services, they eagerly embrace entrepreneurship in response to patrons' demands, funding declines, changing resource formats,...
London: McFarland & company , 2002
025.1 ENT (1);025.1 ENT (2)
Buku Teks Universitas Indonesia Library
Webb, T.D., author
"This thought-provoking volume by a 35-year veteran of academic libraries identifies, diagnoses, and provides remedies to the damaging divisions in and between libraries and librarianship, arguing that the processes of teaching constitute the genuine context in which to steer librarianship into the future"--Provided by publisher...
London: McFarland & company , 2012
025.197 7 WEB d (2);025.197 7 WEB d (1)
Buku Teks Universitas Indonesia Library
Marker, Jamsheed, author
Mcfarland and Company Inc: London : McFarland & Company, 2003, 2003
959.87 MAR e
Buku Teks Universitas Indonesia Library
