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This research is conducted to answer questions surrounding social phenomenon of reading books as a consumptive lifestyle and its relation to political economy studies of the mass media consumption as system of significations. Jean Baudrillard's theory on consumer society and his critic of the political economy of the sign are...
Thesis: Jurnal Penelitian Ilmu Komunikasi, V (3) September-Desember 2006: 1-29, 2006
TJPI-V-3-SeptDes 2006-1
Artikel Jurnal Universitas Indonesia Library
