Ditemukan 2 dokumen yang sesuai dengan query
Firmanzah, author
New product launching (NPL) to the local market by subsidiary managers is a strategic activity, which requires organizational supports from MNC global network. The NPL activity is marked by high level of uncertainty, risk, and market failure. Thus, a headquarter needs to integrate the subsidiary NPL into the global strategy....
Depok: University of Indonesia. Faculty of Economics, 2009
J-Pdf
Artikel Jurnal Universitas Indonesia Library
Firmanzah, author
Information is an important resource for new product development (NPD) process in subsidiary. However, we still lack of research to analyze NPD process from information perspective in subsidiary context. This research is an exploratory research and it exploited 8 cases of NPD process in consumer goods subsidiaries operating in Indonesian...
Depok: University of Indonesia. Faculty of Economics, 2008
J-pdf
Artikel Jurnal Universitas Indonesia Library
