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Hasil Pencarian

Ditemukan 3 dokumen yang sesuai dengan query
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Fedora, author
Pengaruh iklan tv hasil crowdsourcing dan co-creation terhadap attitude towards advertisement, attitude towards brand, dan purchase intention serta respon emosinya di masyarakat generasi Y dan generasi Z pada studi kasus Coca-Cola = The Influence of tv ads from crowdsourcing and co creation methods on attitude towards advertisement attitude towards brand and purchase intention and emotional response in Y generation and Z generation on Coca-Cola case study
Persaingan industri minuman di Indonesia sangat ketat karena tingginya tingkat konsumsi produk siap minum, khususnya soft drink. Oleh karena itu, perusahaan berupaya memasarkan produknya lewat media televisi. Hambatan yang perusahaan hadapi adalah biaya periklanan yang tinggi dan perbedaan respon masyarakat Indonesia, khususnya generasi Y dan Z terhadap iklan tersebut. Hal...
Depok: Fakultas Teknik Universitas Indonesia, 2017
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UI - Skripsi Membership  Universitas Indonesia Library
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Blanding, Michael, author
The coke machine: kebenaran kotor di balik minuman ringan favorit dunia = The coke machine: the dirty truth behind the world's favorite soft drink
Jakarta: Elex Media Komputindo, 2010
338.7 BLA ct
Buku Teks  Universitas Indonesia Library
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Neville, Isdell, author
Inside coca-cola : cerita kehidupan seorang CEO dalam membangun brand planning terkemuka di dunia
Summary A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility. Contents From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi...
Jakarta : Erlangga , 2011
338.76 NEV i
Buku Teks  Universitas Indonesia Library