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"Perkembangan kecepatan internet yang memadai meningkatkan lonjakan langganan platform over-the-top (OTT) di Indonesia. Vidio merupakan layanan OTT milik PT Vidio Dot Com yang menyediakan layanan vidio streaming nomor satu di Indonesia. Vidio Games merupakan fitur gamifikasi pada Vidio, yang dikembangkan untuk memenangkan kompetisi OTT di Indonesia. Suatu kecenderungan ditemukan pada event Piala Dunia 2022 yang ditayangkan secara eksklusif di Vidio, terjadi lonjakan pengguna aktif Vidio dan Vidio Games, namun terjadi penurunan setelah berakhirnya event tersebut. Untuk mengetahui faktor-faktor yang memengaruhi pengguna untuk lanjut bermain Vidio Games serta hubungannya dengan keberlanjutan bermain, keberlanjutan menonton, dan berlangganan, penelitian ini menggunakan uses and gratification theory (U&G), flow theory, dan continuance intention. Analisis penelitian ini menggunakan metode partial least squares SEM (PLS-SEM) dengan jumlah sampel sebanyak 423 responden. Hasil analisis penelitian ini membuktikan bahwa keterpikatan (flow experience) dalam bermain Vidio Games dipengaruhi oleh faktor enjoyment, escapism, reward, challenge, achievement. Sedangkan, kepuasan (satisfaction) dalam bermain Vidio Games dipengaruhi oleh faktor enjoyment, reward, dan challenge. Flow experience dan satisfaction terbukti memengaruhi game continuance intention. Kemudian, game continuance intention memengaruhi watch continuance intention. Selain itu, platform subscribe intention dipengaruhi oleh game continuance intention dan watch continuance intention. Harapannya, hasil penelitian ini dapat memperkaya pengetahuan di bidang game khususnya gamifikasi pada platform over-the-top (OTT), serta dapat menjadi acuan bagi pengembang Vidio Games dalam membuat strategi pengembangan.

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The development of adequate internet speed has contributed to a surge in over-the-top (OTT) platform subscriptions in Indonesia. Vidio, owned by PT Vidio Dot Com, is the leading OTT service that provides the number one video streaming service in Indonesia. Vidio Games, a gamification feature on Vidio, was developed to excel in the OTT competition in Indonesia. A trend was observed during the exclusive broadcasting of the 2022 World Cup on Vidio, resulting in an increase in active users of Vidio and Vidio Games, but there was a decline after the end of the event. To investigate the factors influencing users to continue playing Vidio Games and their relationship with continued playing, continued watching, and subscribing, this study employs the uses and gratification theory (U&G), flow theory, and continuance intention. The research analysis utilizes the partial least squares structural equation modeling (PLS-SEM) method with a sample size of 423 respondents. The results of this study demonstrate that engagement (flow experience) in playing Vidio Games is influenced by factors such as enjoyment, escapism, reward, challenge, and achievement. Furthermore, satisfaction in playing Vidio Games is influenced by enjoyment, reward, and challenge. Flow experience and satisfaction are proven to affect game continuance intention. Moreover, game continuance intention impacts watch continuance intention. Additionally, platform subscribe intention is influenced by game continuance intention and watch continuance intention. It is expected that the findings of this research will contribute to knowledge in the field of gaming, specifically gamification on over-the-top (OTT) platforms, and serve as a reference for Vidio Games developers in making development strategies."

"Audience response system (ARS) sudah banyak berkembang dan digunakan untuk kebutuhan kegiatan pembelajaran dan terbukti membuat pelajar menjadi lebih terlibat dan inklusif dalam kegiatan pembelajaran. Nahtuh merupakan salah satu aplikasi ARS sedang dikembangkan untuk kebutuhan pembelajaran, tetapi masih di fase early stage dan membutuhkan penelitian agar dapat dikembangkan dengan lebih baik agar bisa digunakan di jenjang pendidikan tinggi. Penelitian ini bertujuan untuk mengevaluasi produk Nahtuh yang sekarang dan memberikan rekomendasi desain antarmuka alternatif untuk Nahtuh. Penelitian ini menggunakan pendekatan User-Centered Design, Nielsen's Ten Usability, dan teori Shneiderman’s Eight Golden Rules of Interface Design, untuk pengembangan desain. Penelitian ini melibatkan enam orang dosen, lima orang asisten dosen, dan 153 orang mahasiswa untuk berpartisipasi menyampaikan kebutuhan dan kesulitan yang dirasakan ketika berinteraksi dengan aplikasi Nahtuh. Fitur yang dikembangkan dalam penelitian ini berfokus ke aktivitas yang bisa dipake buat kegiatan pembelajaran, yaitu Pop! Quiz dan Quick Poll. Dari desain yang dikembangkan, diuji ke 10 orang partisipan yang mencakup asisten dosen dan mahasiswa. Evaluasi dilakukan dengan menggunakan metode usability testing dan system usability scale (SUS). Dalam usability testing, partisipan diuji untuk menyelesaikan skenario tertentu baik asisten dosen maupun mahasiswa. Setelah melaksanakan usability testing, partisipan mengisi kuesioner SUS. Desain alternatif yang dikembangan mendapatakan rata-rata nilai SUS 82.5 atau A sesuai dengan pendapat Sauro dan Lewis (2016).

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Audience response system (ARS) has been widely developed and used for the needs of learning activities and is proven to make students more involved and inclusive in learning activities. Nahtuh is one of the ARS applications being developed for learning needs, but it is still in the early stage and requires research so that it can be developed better so that it can be used at the higher education level. This study aims to evaluate Nahtuh's current products and provide alternative interface design recommendations for Nahtuh. This research uses the User-Centered Design approach, Nielsen's Ten Usability, and Shneiderman's Eight Golden Rules of Interface Design theory, for design development. This research involved six lecturers, five teaching assistants, and 153 students to participate in conveying the needs and difficulties felt when interacting with the Nahtuh application. The features developed in this study focus on activities that can be used for learning activities, namely Pop! Quiz and Quick Poll. From the design developed, it was tested by 10 participants including teaching assistants and students. Evaluation is carried out using the usability testing method and the system usability scale (SUS). In usability testing, participants are tested to complete certain scenarios, both teaching assistants and students. After carrying out usability testing, participants filled out the SUS questionnaire. The alternative design developed has an average SUS score of 82.5 or A according to the opinion of Sauro and Lewis (2016)."