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"Penelitian ini bertujuan untuk menganalisis keberadaan wacana heteronormatif manga boys’ love (BL) dan bagaimana wacana tersebut memengaruhi popularitas BL di Indonesia. Penulis menggabungkan metode model analisis femininitas dan maskulinitas oleh Zhou, et al. (2018), analisis teks, dan interpretasi komposisi visual oleh Rose (2001) untuk menganalisis keberadaan wacana heteronormatif dalam manga Dakaretai Otoko 1-i ni Odosarete Imasu dan metode analisis tematis oleh Clarke dan Braun (2013) untuk menganalisis tanggapan pembaca BL Indonesia di Twitter. Hasil penelitian menunjukkan bahwa Dakaretai Otoko 1-i ni Odosarete Imasu merupakan BL dengan wacana heteronormatif dan pembaca BL Indonesia di Twitter juga lebih sering mengungkit aspek heteronormatif manga tersebut. Preferensi pembaca BL Indonesia yang memilih manga BL dengan karakter heteronormatif dapat dibaca sebagai bukti kuatnya internalisasi norma-norma heteronormatif di Indonesia yang didukung oleh nilai-nilai agama dan sosial.

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This research discusses the existence of heteronormative themes in boys’ love (BL) manga and determines how they affect the popularity of BL in Indonesia. This research combines Zhou, et al. (2018)’s femininity and masculinity model, text analysis method, and compositional interpretation method by Rose (2001) to analyse the heteronormative themes in Dakaretai Otoko 1-i ni Odosarete Imasu and thematic analysis method to examine Indonesian BL readers’ comments on Twitter. Results have shown that Dakaretai Otoko 1-i ni Odosarete Imasu indeed has heteronormative themes and the comments on Twitter are mostly focused on heteronormative aspects of the manga. Indonesian BL readers’ tendency to prefer BL mangas with heteronormative themes can be seen as an evidence of the strong internalisation of heteronormative norms in Indonesia, which is also supported by the religious and social values."

"This article discusses fan community of the boys love (BL) manga among young women in Indonesia. BL manga tells a romance between fellow men. It is a sub genre of shojo manga, the manga for girls and women readers in Japan. Both in Japan and outside Japan, the development of BL manga receives much attention from many researchers and observers of Japanese study. Using cultural-study perspective, they examine the phenomenon of BL manga and fujoshi community formed by BL construction of gender identity using a cultural-study perspective and gender performativity concepts by Judith Butler. By using its concepts we can see why and how the Indonesian female teens construct their gender identity through fandom of BL manga."