Ditemukan 2 dokumen yang sesuai dengan query
Keller, Kevin Lane, author
New Jersey: Pearson Prentice Hall, 2008
658.401 2 KEL s
Buku Teks Universitas Indonesia Library
Keller, Kevin Lane, author
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition...
Harlow: Essex Pearson, 2013
658.827 KEL s
Buku Teks Universitas Indonesia Library
