Hasil Pencarian  ::  Simpan CSV :: Kembali

"Contents :3 TYPES OF STORIES AND THEIR USES 4 ILLUSTRATION, EXPLANATION, AND IMPACT STORIES AND ANALOGIES 7 "THIS IS WHO WE ARE AND WHAT WE'RE PROUD OF" STORIES 8 PERSPECTIVE CHANGE STORIES9 "I DIDN'T THINK I COULD DO IT…BUT I DID!" STORIES 10 "SO I SAID TO HIM" STORIES 13 "FLIGHT SIMULATOR" STORIES14 COOL SCIENTIFIC RESEARCH STORIES16 HOW TO BECOME A "STORY-CATCHER"17 SURPRISE! YOU’ RE ALREADY A STORYTELLER…NOW LET’S GET18 INTENTIONAL19 REFERENCES & RESOURCES20 JOB AID: ANALOGY-BUILDING EXERCISES21 JOB AID: CHECKLIST: USING STORIES AND ANALOGIES FOR SPECIFIC PURPOSES"

"Examines the creative processes of professionals in the advertizing industry, providing sketches that show how thoughts get turned into ideas, profiles with commentary from contributors from the Jupiter Drawing Room, McCann Erickson, Ogilvy &​ Mather, and other agencies, and discussing models of creativity, creative problem-solving devices, and related topics."