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"Shaping Social Enterprise' offers the first tested framework that helps identify institutional influences affecting social enterprise. For well over a decade, scholars and practitioners have known that social enterprise looks different in different contexts but few have attempted to understand why. Kerlin's work in this area is the first to consider the influence of large institutions such as government, economy, civil society, and culture on the development of social enterprise. This book provides an in-depth assessment of Kerlin's theoretically-based framework for understanding these institutional and other influences by means of quantitative analysis as well as qualitative critiques from eight countries that help validate and refine it. The concluding chapter offers a revision of the framework based on the critiques. New features include more attention to culture and micro- and meso-level forces as well as the introduction of optional framework components that address rarely occurring country situations. Two new social enterprise country models are also added and new applications of the framework are detailed."

"Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements, the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach, which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation : social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication."

"This fitness consultant, who has his own brand, dispenses advice on starting and building a business, discussing how to create a brand, raise start-up money, pick a partner, and prepare for growth."