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Abstrak :
ABSTRAK
Balairung Hotel Jakarta merupakan salah satu etnik hotel, yang bertaraf internasional di Jakarta. Jumlah kunjungan wisatawan ke Jakarta yang kian meningkat, tidak diimbangi dengan jumlah tamu yang menginap di Balairung Hotel Jakarta terutama pada saat weekend dan hari libur, yang disebabkan oleh banyaknya jumlah hotel di Jakarta. Sehingga pihak manajemen perlu meninjau kembali strategi pemasarannya. Penelitian ini bertujuan untuk mengetahui strategi pemasaran yang diterapkan oleh Balairung Hotel Jakarta dan menemukan alternative strategi untuk menaikkan tingkat hunian Balairung Hotel Jakarta. Metode penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus,. Analisa lingkungan perusahaan dengan analisis SWOT, analisis lingkungan eksternal menggunakan matriks EFE dan lingkungan internal menggunakan matriks IFE, kedua hasil analisis digabungkan dalam matriks IE. Responden dalam penelitian ini meliputi manajemen puncak yang berjumlah tujuh orang yang membawahi tiap tiap divisi pada organisasi Balairung Hotel Jakarta. Hasil analisis faktor lingkungan eksternal dan faktor lingkungan dalam matriks IE menunjukkan Balairung Hotel Jakarta berada pada posisi kuadran I yaitu tumbuh dan berkembang (grow and develop). Alternatif strategi pemasaran yang bisa diterapkan adalah strategi penetrasi pasar, pengembangan pasar, dan pengembangan produk.

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ABSTRACT
Jakarta Balairung Hotel is one of the ethnic hotels considered as an international level hotel located in Jakarta. The number of visitors which is increasing rapidly moreover when it comes to the weekends and holidays is as unequal as the number of guests who stay in Jakarta Balairung Hotel. This condition is caused by the numerous hotels located in Jakarta. Therefore, the management party of Jakarta Balairung Hotel needs to re-observe the marketing strategy is being used. This research aims to examine the marketing strategy applied by Jakarta Balairung Hotel’s management and find out the alternative marketing strategy and marketing plan to increase the number of customers in Jakarta Balairung Hotel. This research uses a qualitative research method with case study as the approach. The result of company environmental analysis by using SWOT analysis method will be combined in IE matrix with the analysis of external environmental factors by using EFE matrix and the analysis of internal environmental factors by using IFE matrix. The respondents of this research are the top managements with the total number of seven persons. Each person is responsible for each division in organizational structure of Jakarta Balairung Hotel. The result of external and internal environmental factors analysis in IE matrix shows that Jakarta Balairung Hotel is stated in quadrant I which belongs to the ‘grow and develop’ level. The alternative marketing strategy that can be applied in Jakarta Balairung Hotel is market penetration strategy, market development strategy, and product development strategy.

Abstrak :
Penilaian kinerja merupakan bagian penting dari proses personalia pegawai dan organisasi. Beberapa penelitian mengungkapkan ada perbedaan tingkat kepuasan sistem penilaian kinerja yang berkaitan dengan peran seseorang. Penelitian ini bertujuan untuk mengetahui apakah sistem, proses, dan hasil dari penilaian kinerja pegawai dianggap adil dan memuaskan oleh para pegawai di lingkungan Setjen Kemenkeu dan apakah ada perbedaan persepsi mengenai hal tersebut antara pelaksana dan pejabat. Penelitian ini dilakukan dengan cara menyebarkan kuesioner kepada 197 responden. Hasil penelitian menunjukkan bahwa pelaksanaan penilaian kinerja pegawai sudah cukup dianggap adil dan memuaskan dan terdapat perbedaan persepsi antara pelaksana dan pejabat atas penilaian kinerja pegawai. ......Performance appraisal is an important part of the employee personnel process and organization. Some studies revealed no differences in the level of satisfaction of the performance appraisal system with regard to the role of a person. This study aims to determine whether the systems, processes, and outcomes of employee performance appraisal fair and considered satisfactory by the staff of the Secretariat General of the Ministry of Finance and whether there is any perceptions differences between staff and officer. The research was conducted by distributing questionnaires to 197 respondents. The results showed that the implementation of employee performance appraisal is fair and considered quite satisfactory and there is a difference in perception between staff and officer on performance appraisal.

Abstrak :
Penelitian ini menguji dimensi E-service quality terhadap e-satisfaction melalui experiential value sebagai variabel mediasi pada Zalora Indonesia. Dimensi E-service quality yang digunakan adalah efficiency, fullfillments, system availability, privacy, responsiveness and trust. Dimensi experiential value diadopsi dari tipologi experiential value yang terdiri aesthetics, playfullness and customer return on investment (CROI). Penelitian ini menggunakan pendekatan kuantitatif, dimana data dan informasi yang dikumpulkan melalui survei dengan kuesioner online dan studi kepustakaan. Teknik analisis data yang digunakan adalah analisis multivariat, dengan menggunakan analisis jalur dan Uji Sobel SPSS. Hasil penelitian menunjukkan bahwa E-service quality memiliki pengaruh yang signifikan dan kuat terhadap e-satisfaction melalui experiential value sebagai variabel mediasi. ...... This study examines the dimensions of e-service quality toward esatisfaction through experiential value as mediating variable on Zalora Indonesia. The dimensions of e-service quality has been used is efficiency, fullfillments, system availability, privacy, responsiveness and trust. Experiential value dimensions adopted from tipology experiential value that consist of aesthetics, playfullness and customer return on investment (CROI). This research uses a quantitative approach, in which data and information were collected through surveys with the tools of online questionnaire and bibliographical studies. Analysis technique of the data used is multivariate analysis, using path analysis and Sobel Test on SPSS. The results showed that e-service quality has a significant and strong effect toward e-satisfaction through experiential value as a mediating variable.

Abstrak :
Pengujian empiris teori pasar efisien (EMH) terus dilakukan oleh banyak peneliti baik yang hasilnya memperkuat maupun yang memperlemah teori tersebut. Salah satu penelitian yang memperlemah teori EMH adalah studi anomali, seperti Ramadan effect. Studi anomali sendiri dibantah oleh penelitian terbaru yang menemukan bukti adanya pelemahan bahkan menghilangnya efek anomali. Penelitian ini mencoba menguji persistensi Ramadan effect pada stock return di 10 negara Muslim. Penulis menemukan bahwa Ramadan effect memang hadir tetapi tidak bersifat persisten. Hal ini konsisten dengan temuan pada uji bentuk pasar efisien, dimana ditemukan bahwa semua pasar di 10 negara Muslim tidak efisien. Ketika dimasukkan faktor krisis, Ramadan effect tetap tidak hadir secara persisten. ...... Empirical testing of Efficient Market Hypothesis (EMH) theory continues to be done by many researchers which the results strengthen or weakened the theory. One that weaken the EMH theory is the study of anomalies, such as the Ramadan effect. Study of anomalies itself is disputed by a new research that found evidence of weakening and even disappearance of the anomalous effect. This study attempts to examine the persistence of Ramadan effect on stock return in 10 Muslim-majority countries. We find the Ramadan effect is present but is not persistent. This is consistent with the findings of the test of efficient market form, where it was found that market in all 10 countries is not efficient. While the crisis factors is also excluded, the Ramadan effect remains not persistently present.

Abstrak :
Summary: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many

Abstrak :
[Purportedly expressing the so-called 'new humanism' in organisational and institutional development, this volume uses a series of imaginary dialogues to explore the conflict between rampant capitalism and the pressing need for some ethical input into business. , Purportedly expressing the so-called 'new humanism' in organisational and institutional development, this volume uses a series of imaginary dialogues to explore the conflict between rampant capitalism and the pressing need for some ethical input into business. ]

Abstrak :
Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood layer of architecture, design and process. Without this knowledge, big data is belittled, projects flounder, are late and go over budget. Business intelligence guidebook : from data integration to analytics shines a bright light on an often neglected topic, arming you with the knowledge you need to design rock-solid business intelligence and data integration processes. Practicing consultant and adjunct BI professor Rick Sherman takes the guesswork out of creating systems that are cost-effective, reusable and essential for transforming raw data into valuable information for business decision-makers. After reading this book, you will be able to design the overall architecture for functioning business intelligence systems with the supporting data warehousing and data-integration applications. You will have the information you need to get a project launched, developed, managed and delivered on time and on budget, turning the deluge of data into actionable information that fuels business knowledge. Finally, you’ll give your career a boost by demonstrating an essential knowledge that puts corporate BI projects on a fast-track to success.

Abstrak :
Managing extreme financial risk addresses the need for better management strategies in light of increased market risk and volatility in financial institutions' revenue models. Top officials from the financial and regulatory industries point to real corporate issues, showing how institutions react to financial crises. From first-hand experiences, they explain how effective sustainability management does not just prevent being blindsided; it also leads to proactive solutions that enhance an institution's strength to weather a sudden financial crisis, add significant shareholder value, and reduce systemic risk. Readable, coherent, and logical, managing extreme financial risk shows how extreme risk needs to be handled when the cost of being wrong means the difference between life and death of the institution.