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"Perkembangan teknologi dan penggunaan keceerdasan buatan yang pesat menekankan pentingnya mempertahankan pelanggan dalam menghadapi persaingan yang ketat, khususnya di sektor telekomunikasi. Salah satu penerapan utama kecerdasan buatan yang sudah banyak diterapkan adalah chatbot untuk layanan pelanggan. Namun, dalam implementasinya masih terdapat kesenjangan antara kualitas layanan chatbot yang dikembangkan dan harapan pelanggan, yang dapat menyebabkan keraguan dalam melanjutkan penggunaan teknologi tersebut. Penelitian ini menggunakan Technology Acceptance Model (TAM) untuk memprediksi faktor-faktor yang mempengaruhi niat keberlanjutan penggunaan chatbot sebagai saluran pelayanan pelanggan pada perusahaan operator seluler. Hasil analisis dengan menggunakan PLS-SEM terhadap 303 responden pelanggan operator seluler di Indonesia menunjukkan bahwa terdapat tiga prediktor utama keberlanjutan penggunaan chatbot, yaitu persepsi kebergunaan, kepercayaan, dan norma subjektif. Berdasarkan hasil analisis hipotesis, disusun 10 rangkaian strategi menggunakan model integrasi IPA-Kano. Strategi-strategi yang diprioritaskan kemudian direkomendasikan untuk diterapkan oleh perusahaan operator seluler di Indonesia dalam mendukung keberlanjutan penggunaan teknologi chatbot dari sisi pelanggan.......The rapid development of technology and the use of artificial intelligence underscore the importance of retaining customers in the face of fierce competition, particularly in the telecommunications sector. One of the main applications of artificial intelligence that has been widely implemented is chatbots for customer service. However, in its implementation, there remains a gap between the quality of chatbot services developed and customer expectations, which can lead to doubts about continuing to use the technology. This study uses the Technology Acceptance Model (TAM) to predict the factors influencing the continuous intention to use chatbots as a customer service channel in cellular operator companies. The results of the analysis using PLS-SEM on 303 respondents of cellular operator customers in Indonesia show that there are three main predictors of continuous use of chatbots, which are perceived usefulness, trust, and subjective norms. Based on the hypothesis analysis results, 10 series of strategies using the IPA-Kano integration model is developed. The prioritized strategies are then recommended to be implemented by cellular operator companies in Indonesia to support the continuous use of chatbot technology from the customer's perspective."

"Pada era perkembangan teknologi, chatbot berbasis AI sebagai media pencarian informasi mulai banyak diadopsi di masyarakat. ChatQurani, merupakan chatbot berbasis AI yang diwacanakan oleh LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) Kementerian Agama RI untuk menjawab pertanyaan pengguna mengenai kandungan Qur’an serta ‘Ulumul Quran lainnya. Penelitian ini bertujuan memahami kebutuhan fitur calon pengguna akan ChatQurani. Penelitian ini juga menghasilkan desain antarmuka ChatQurani melalui pendekatan user centered design (UCD). Pengumpulan kebutuhan chatbot dilakukan melalui survei serta wawancara pengguna, yang kemudian diimplementasikan menjadi 32 desain fitur. Berikutnya, rancangan desain antarmuka dievaluasi usability testing (UT), wawancara kontekstual, dan system usability scale (SUS). Hasil dari UT menyatakan mayoritas task mendapatkan success rate sebesar 100% dengan nilai terendah sebesar 80%. Selain itu, SUS menghasilkan rerata skor 71,83, menjadikan sistem dinilai memiliki usability “baik” untuk digunakan dan “dapat diterima”.......In the era of technology, AI-based chatbots as a medium for information retrieval have begun to be widely adopted in society. ChatQurani is an AI-based chatbot envisioned by LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) of the Indonesian Ministry of Religious Affairs to answer users' questions about the contents of the Qur'an and other 'Ulumul Quran topics. This research aims to understand the needs of potential users for ChatQurani. It also produces the interface design for ChatQurani using user-centered design (UCD) as the approach. The requirements for the chatbot were gathered through a survey and user interviews, which were then implemented into 32 feature designs. The interface design was evaluated using usability testing (UT), contextual interviews, and system usability scale (SUS) questionnaire. The results from UT showed that the majority of tasks achieved a success rate of 100%, with the lowest score being 80%. Additionally, SUS resulted in an average score of 71.83, indicating that the system has a "good" usability rating and is "acceptable" for use."

"Pada era perkembangan teknologi, chatbot berbasis AI sebagai media pencarian informasi mulai banyak diadopsi di masyarakat. ChatQurani, merupakan chatbot berbasis AI yang diwacanakan oleh LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) Kementerian Agama RI untuk menjawab pertanyaan pengguna mengenai kandungan Qur’an serta ‘Ulumul Quran lainnya. Penelitian ini bertujuan memahami kebutuhan fitur calon pengguna akan ChatQurani. Penelitian ini juga menghasilkan desain antarmuka ChatQurani melalui pendekatan user centered design (UCD). Pengumpulan kebutuhan chatbot dilakukan melalui survei serta wawancara pengguna, yang kemudian diimplementasikan menjadi 32 desain fitur. Berikutnya, rancangan desain antarmuka dievaluasi usability testing (UT), wawancara kontekstual, dan system usability scale (SUS). Hasil dari UT menyatakan mayoritas task mendapatkan success rate sebesar 100% dengan nilai terendah sebesar 80%. Selain itu, SUS menghasilkan rerata skor 71,83, menjadikan sistem dinilai memiliki usability “baik” untuk digunakan dan “dapat diterima”.......In the era of technology, AI-based chatbots as a medium for information retrieval have begun to be widely adopted in society. ChatQurani is an AI-based chatbot envisioned by LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) of the Indonesian Ministry of Religious Affairs to answer users' questions about the contents of the Qur'an and other 'Ulumul Quran topics. This research aims to understand the needs of potential users for ChatQurani. It also produces the interface design for ChatQurani using user-centered design (UCD) as the approach. The requirements for the chatbot were gathered through a survey and user interviews, which were then implemented into 32 feature designs. The interface design was evaluated using usability testing (UT), contextual interviews, and system usability scale (SUS) questionnaire. The results from UT showed that the majority of tasks achieved a success rate of 100%, with the lowest score being 80%. Additionally, SUS resulted in an average score of 71.83, indicating that the system has a "good" usability rating and is "acceptable" for use."

"Pada era perkembangan teknologi, chatbot berbasis AI sebagai media pencarian informasi mulai banyak diadopsi di masyarakat. ChatQurani, merupakan chatbot berbasis AI yang diwacanakan oleh LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) Kementerian Agama RI untuk menjawab pertanyaan pengguna mengenai kandungan Qur’an serta ‘Ulumul Quran lainnya. Penelitian ini bertujuan memahami kebutuhan fitur calon pengguna akan ChatQurani. Penelitian ini juga menghasilkan desain antarmuka ChatQurani melalui pendekatan user centered design (UCD). Pengumpulan kebutuhan chatbot dilakukan melalui survei serta wawancara pengguna, yang kemudian diimplementasikan menjadi 32 desain fitur. Berikutnya, rancangan desain antarmuka dievaluasi usability testing (UT), wawancara kontekstual, dan system usability scale (SUS). Hasil dari UT menyatakan mayoritas task mendapatkan success rate sebesar 100% dengan nilai terendah sebesar 80%. Selain itu, SUS menghasilkan rerata skor 71,83, menjadikan sistem dinilai memiliki usability “baik” untuk digunakan dan “dapat diterima”.......In the era of technology, AI-based chatbots as a medium for information retrieval have begun to be widely adopted in society. ChatQurani is an AI-based chatbot envisioned by LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) of the Indonesian Ministry of Religious Affairs to answer users' questions about the contents of the Qur'an and other 'Ulumul Quran topics. This research aims to understand the needs of potential users for ChatQurani. It also produces the interface design for ChatQurani using user-centered design (UCD) as the approach. The requirements for the chatbot were gathered through a survey and user interviews, which were then implemented into 32 feature designs. The interface design was evaluated using usability testing (UT), contextual interviews, and system usability scale (SUS) questionnaire. The results from UT showed that the majority of tasks achieved a success rate of 100%, with the lowest score being 80%. Additionally, SUS resulted in an average score of 71.83, indicating that the system has a "good" usability rating and is "acceptable" for use."

"Pada era perkembangan teknologi, chatbot berbasis AI sebagai media pencarian informasi mulai banyak diadopsi di masyarakat. ChatQurani, merupakan chatbot berbasis AI yang diwacanakan oleh LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) Kementerian Agama RI untuk menjawab pertanyaan pengguna mengenai kandungan Qur’an serta ‘Ulumul Quran lainnya. Penelitian ini bertujuan memahami kebutuhan fitur calon pengguna akan ChatQurani. Penelitian ini juga menghasilkan desain antarmuka ChatQurani melalui pendekatan user centered design (UCD). Pengumpulan kebutuhan chatbot dilakukan melalui survei serta wawancara pengguna, yang kemudian diimplementasikan menjadi 32 desain fitur. Berikutnya, rancangan desain antarmuka dievaluasi usability testing (UT), wawancara kontekstual, dan system usability scale (SUS). Hasil dari UT menyatakan mayoritas task mendapatkan success rate sebesar 100% dengan nilai terendah sebesar 80%. Selain itu, SUS menghasilkan rerata skor 71,83, menjadikan sistem dinilai memiliki usability “baik” untuk digunakan dan “dapat diterima”.......In the era of technology, AI-based chatbots as a medium for information retrieval have begun to be widely adopted in society. ChatQurani is an AI-based chatbot envisioned by LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) of the Indonesian Ministry of Religious Affairs to answer users' questions about the contents of the Qur'an and other 'Ulumul Quran topics. This research aims to understand the needs of potential users for ChatQurani. It also produces the interface design for ChatQurani using user-centered design (UCD) as the approach. The requirements for the chatbot were gathered through a survey and user interviews, which were then implemented into 32 feature designs. The interface design was evaluated using usability testing (UT), contextual interviews, and system usability scale (SUS) questionnaire. The results from UT showed that the majority of tasks achieved a success rate of 100%, with the lowest score being 80%. Additionally, SUS resulted in an average score of 71.83, indicating that the system has a "good" usability rating and is "acceptable" for use."

"Pada era perkembangan teknologi, chatbot berbasis AI sebagai media pencarian informasi mulai banyak diadopsi di masyarakat. ChatQurani, merupakan chatbot berbasis AI yang diwacanakan oleh LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) Kementerian Agama RI untuk menjawab pertanyaan pengguna mengenai kandungan Qur’an serta ‘Ulumul Quran lainnya. Penelitian ini bertujuan memahami kebutuhan fitur calon pengguna akan ChatQurani. Penelitian ini juga menghasilkan desain antarmuka ChatQurani melalui pendekatan user centered design (UCD). Pengumpulan kebutuhan chatbot dilakukan melalui survei serta wawancara pengguna, yang kemudian diimplementasikan menjadi 32 desain fitur. Berikutnya, rancangan desain antarmuka dievaluasi usability testing (UT), wawancara kontekstual, dan system usability scale (SUS). Hasil dari UT menyatakan mayoritas task mendapatkan success rate sebesar 100% dengan nilai terendah sebesar 80%. Selain itu, SUS menghasilkan rerata skor 71,83, menjadikan sistem dinilai memiliki usability “baik” untuk digunakan dan “dapat diterima”.......In the era of technology, AI-based chatbots as a medium for information retrieval have begun to be widely adopted in society. ChatQurani is an AI-based chatbot envisioned by LPMQ (Lajnah Pentashihan Mushaf Al-Qur’an) of the Indonesian Ministry of Religious Affairs to answer users' questions about the contents of the Qur'an and other 'Ulumul Quran topics. This research aims to understand the needs of potential users for ChatQurani. It also produces the interface design for ChatQurani using user-centered design (UCD) as the approach. The requirements for the chatbot were gathered through a survey and user interviews, which were then implemented into 32 feature designs. The interface design was evaluated using usability testing (UT), contextual interviews, and system usability scale (SUS) questionnaire. The results from UT showed that the majority of tasks achieved a success rate of 100%, with the lowest score being 80%. Additionally, SUS resulted in an average score of 71.83, indicating that the system has a "good" usability rating and is "acceptable" for use."