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"Evaluation Study of Releasing Commercialization of Transgenic Cotton in South Sulawesi (Commercialization of Biotechnology Product)Transgenic crops are a plant that genetically modified contains a gene that has been artificially inserted instead of the other plant. The inserted gene (known as the trasgene) may come from another unrelated plant or from a completely different species with a purpose to increase the plant/crop productivity. Transgenic cotton is conventional cotton that inserted by gene of Bacillus Thuringensis (called further by Bollgard or Bt) which is immune by target pest from ordo Lepidoptera which is annoying the growth of cotton crops.The lower production of local cotton at Indonesia and higher import of cotton fiber as a basic need for local consumption for spinning mills, triggering the government to re look the process to look over how to increase the cotton production. The choice is fall to transgene cotton technology which is more effective and efficient.Cotton transgenic crops is the pioneer and the first project of biotechnology approach was introduced among the grower/farmer into Indonesia agriculture environment which is has supported by Central government and local government alliance with multinational company who has a leading technology in crop I plant as a agriculture/agrochemical industry named Monsanto through their subsidiary in Indonesia territory was called PT Monagro Kimia.As real commitment from Indonesia government in order to follow the multilateral world agreement in Trade with World Trade Organization and also to follow up the ratification of Cartagena protocol about the biosafety and food safety to have a contribution and to ensure the maximum level of safe protection about the usage of Genetically modified corps which is possible to get negative impact with agricultural sustainability and keep the unity of National food/biodiversity in general.The observation was done in order to find out the factor which is implicated the transgenic cotton is not smoothly working and stopped in year 2003 and with two entity interaction : government policies and company strategy who introducing the new transgenic crops. The descriptive evaluation is one of observation method with analyzing in Clipping study, newspaper study, journal study, interview approach in connection with the regulation of biosafety and food safety concern, transgenic crop in general and transgenic cotton in specific.In this thesis is also describes the role of stakeholder, the role of regulator who has a major involvement with the transgenic cotton policy (externality factor). SWOT analysis and Business Ecological model as well as Competitive Environment Strategy is disclose to have a clear understanding about the importance of mechanism of synergistic partnership in a specific role to reach integration and synergy. The observation also to look the effectiveness of Multinational Corporation to work with partnership will close in contact with society, environment and government. The weakness of core competency, transfer technology and communication with environment is pointed out as a one of improvement in the future(internality factor). The steadiness in law treatment for Biotechnology Company who interest to invest in Indonesia is also one improvement suggested in the last chapter of this thesis.Synergistic partnership is one engine boost and a good foundation for this such of transgenic project in near future and to encourage the stakeholder to build up the whole of integrated agribusiness cotton system and local cotton consumption.In line with the project were involvement all parties not only scientist, agriculture ministry, Wealth ministry, university, Indonesia Scientist Center, society, farmer but also Non government organization willing to sit together and have a same perception, acceptation of biotechnology refer to agriculture sustainability, biosafety, food safety.Recommendation is disclose at the end of this chapter of this thesis as a one of suggestion and improvement of development strategy of cotton transgenic in the future.Bibliography : 39 book, 6 website, 6 report, 1 regulation, 13 newspaper clipping (1991- 2004)"

"ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh stimulus lingkungan toko dan merchandise terhadap respon pelanggan. Penelitian dilakukan dengan mengambil subjel pelanggan IKEA Alam Sutera dengan sampel sebanyak 225 pelanggan. Data diperoleh melalui data kuesioner secara langsung. Analisis data dilakukan dengan structural equation modeling dengan bantuan program Amos. hasil penelitian menunjukkan bahwa: 1 Stimulus lingkungan toko yang mencangkup sosial, desain dan ambient berpengaruh positif dan signifikan terhadap evaluasi afektif dan kognitif lingkungan toko; 2 Merchandise berpengaruh positif dan signifikan terhadap evaluasi afektif dan kognitif merchandise; 3 Evaluasi afektif dan kognitif toko berpengaruh positif dan signifikan terhadap respon pelanggan IKEA Alam Sutera; dan 4 Evaluasi afektif dan kognitif merchandise berpengaruh positif dan signifikan terhadap respon pelanggan IKEA Alam Sutera.

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ABSTRACTThis study aims to analyze the effect of store environment stimulus and merchandise on customer response. The study was conducted by taking the subjects of IKEA Alam Sutera customers with a sample of 225 customers. Data obtained through questionnaire data directly. Data analysis was done by structural equation modeling with the help of Amos program. the results of the study indicate that 1 Stimulus store environment that covers social, design and ambient have positive and significant influence to affective and cognitive evaluation of store environment 2 Merchandise has a positive and significant impact on affective and cognitive merchandise evaluation 3 The affective and store cognitive evaluation has a positive and significant impact on customer response of IKEA Alam Sutera and 4 Affective and cognitive merchandise evaluations have a positive and significant impact on IKEA Alam Sutera customer response."

"Perdagangan internasional barang setengah jadi (intermedete goods) semakin meningkat seiring dengan perkembangan jaringan produksi global. Perdebatan saat ini adalah kesempatan untuk mendaptakan manfaat dari globalisasi ekonomi melalui keterkaitan produksi dengan jaringan produksi global. Penelitian khusus terkini yang mengidentifikasi determinan-determinan partisipasi telah berkembang melalui berbagai metodologi, akan tetapi kurang mempertimbangkan guncangan ekonomi yang terjadi. Dalam perkembangannya, jaringan produksi global juga terkena imbas dari krisis ekonomi di Asia tahun 1997/1998 dan gejolak ekonomi tahun 2008/2009 yang menyebabkan kontraksi perdagangan. Dengan menggunakan model regresi fixed effect dengan model least square dummy variable, penelitian ini bertujuan untuk menjawab pertanyaan apakah mempertimbangkan kontraksi perdagangan sebagai structural break dalam penelitian akan menggambarkan hubungan erat antara kontraksi perdagangan dan partisipasi jaringan produksi global. Hasil penelitian menunjukkan bahwa krisis ekonomi 1997/1998 dan gejolak ekonomi 2008/2009 mempunyai hubungan kausalitas dengan partisipasi jaringan produksi global.

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International trade for intermediate goods has increased along with the development of the Global Production Network. Contemporary debates are on opportunity to benefit from economic globalization by linking production into global production network. Recent specific studies identify the determinants of participation involved using various methodologies, but are less detailed on discussing some economic shocks embodied within. Although in its development, the global production network was affected by the economic crisis in Asia in 1997/1998 and the 2008/2009 economic shock which caused trade contraction. By using fixed effect regression with LSDV in model, this study aims to answer the question whether by considering the trade contraction as a structural break in the study will portrait the close relationship between trade contraction with participation of global production network. The results show that the economic crisis of 1997/1998 and the economic shock of 2008/2009 have a causal relation to the participation of the global production network."

"Penelitian ini menganalisis bagaimana merchandise olahraga Formula One berperan dalam merepresentasikan status sosial individu sebagai konsumernya di media sosial pada kalangan generasi Z. Sudah cukup banyak studi dan literatur sebelumnya yang membahas konsumsi merchandise dalam konteks olahraga, namun, fokus utama umumnya pada aspek konsumsi merchandise sebagai bentuk loyalitas dan dukungan terhadap tim atau atlet secara umum, masih terbatas studi yang membahas merchandise olahraga sebagai representasi status sosial konsumer. Penelitian ini menggunakan teori konsumerisme berdasarkan hasil pemetaan oleh Mike Featherstone (2007) yang mencakup tiga perspektif teori budaya konsumerisme yaitu, mode of consumption, mode of production, dan consuming, dreaming, pleasure, and images. Secara khusus peneliti berfokus pada perspektif teoritik mode of consumption sebagai landasan teori penelitian untuk menganalisis pemaknaan dalam penggunaan merchandise Formula One sebagai representasi status sosial pengguna/konsumer di kalangan generasi Z. Peneliti berasumsi bahwa penggunaan merchandise Formula One merupakan sarana pembeda (distinct) atau alat bagi individu untuk dapat mengekspresikan dan membangun citra dirinya sehingga dapat merepresentasikan status sosial mereka melalui preferensi dalam komoditas budaya populer. Di satu sisi, hal ini penting khususnya bagi generasi Z penggemar Formula One, yang berlatar belakang status sosial menengah ke atas, karena kepemilikan merchandise seringkali dikaitkan dengan eksklusivitas melihat harganya yang tinggi. Di sisi lain, konsumsi atas merchandise yang dilakukan secara terus menerus dan berkelanjutan terhadap komoditas tersebut secara tidak langsung mengukuhkan peran industri yang kapitalistik dalam ranah olahraga Formula One, sehingga terjadi komodifikasi olahraga ini. Dalam melakukan penelitian ini, peneliti menerapkan pendekatan secara kualitatif dengan teknik pengumpulan data melalui observasi dan in-depth interview terhadap Generasi Z sebagai penggemar yang mengonsumsi merchandis formula one.

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This research analyzes how Formula One sports merchandise represents the social status of individuals as consumers on social media among Generation Z. Numerous studies and previous literature have discussed the consumption of sports merchandise in general, primarily focusing on merchandise consumption as a form of loyalty and support for teams or athletes. However, there is a limited number of studies that explore sports merchandise as a representation of consumer social status. This research employs the consumerism theory as mapped out by Mike Featherstone (2007), encompassing three perspectives of consumer culture theory: mode of consumption, mode of production, and consuming, dreaming, pleasure, and images. Specifically, the researcher will focus on the theoretical perspective of the mode of consumption as the theoretical foundation to analyze the meaning behind the use of Formula One merchandise as a representation of the social status of its users/consumers among Generation Z. The researcher assumes that the use of Formula One merchandise serves as a distinct means for individuals to express and construct their self-image, thus representing their social status through preferences in popular cultural commodities. On one hand, this is particularly significant for Generation Z Formula One fans from upper-middle social backgrounds, as owning merchandise is often associated with exclusivity due to its high price. On the other hand, the continuous and sustained consumption of this merchandise indirectly reinforces the role of capitalistic industries within the realm of Formula One sports, leading to the commodification of the sport. In conducting this research, the researcher applies a qualitative approach, using data collection techniques such as observation and in-depth interviews with Generation Z fans who consume Formula One merchandise."