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"ABSTRAKSetiap perusahaan memiliki potensi dilanda isu dan krisis yang mengakibatkan pemberitaan negatif di media online. Ketika perusahaan dihadapkan dengan isu yang tidak menguntungkan, humas perlu melakukan manajemen isu untuk mencegah berkembangnya isu menjadi krisis. Salah satu pemberitaan yang cukup mengagetkan publik adalah hasil temuan Badan Pengawas Obat dan Makanan (BPOM) terkait adanya kandungan DNA Babi pada dua varian produk mi Samyang. Pemberitaan tersebut memunculkan isu Samyang Haram yang merugikan PT Korinus sebagai importir produk halal keluaran Samyang Foods Inc. Intensitas pemberitaan negatif yang tinggi berdampak pada timbulnya ketidakpercayaan publik terhadap kehalalan produk Samyang yang mereka impor. Melalui studi ini, penulis akan menganalisis manajemen isu dan strategi komunikasi yang diimplementasikan PT Korinus dalam menyikapi pemberitaan negatif di media online.

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ABSTRACTEvery company has potential to experience issues and crises that result in negative coverage by online media. When a company facing unfavorable issue, public relations needs to do issue management in order to prevent the development of the issue from becoming a crisis. One of the news that was quite shocking to public was an announcement by The National Agency of Drug and Food Control (BPOM) who found Pork DNA in two variants of Samyang noodle. The news raised an issue called Samyang Haram, which harm PT Korinus as an importer of Samyang Foods Inc. halal products. The high intensity of negative reporting resulted in public distrust to imported Samyang halal products. This study will analyze issue management and communication strategy implemented by PT Korinus in responding to negative coverage in online media."

"Analyzes what made Kennedy, both before and during his Presidency, a unique and dominant force who would serve as the standard by which future leaders would be judged."