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"Penelitian ini akan menyelidiki pertimbangan masa depan yang dilakukan oleh konsumen dalam pengambilan keputusan konsumsinya. Penelitian ini dilakukan dalam bentuk eksperiman dengan disain 2x2 faktorial. Faktor pertama yang diterapkan adalah faktor pertimbangan masa depan (future consideration) dengan dua tingkat faktor, yaitu anticipated regret dan expected future benefit dan faktor kedua adalah tipe jasa dengan dua tingkat faktor yaitu jasa on going dan jasa transactional. Subjek penelitiannya adalah para mahasiswa program S1, Fakultas Ekonomi Universitas Tarumanegara, Jakarta. Hasil penelitian menunjukkan bahwa pengaruh future consideration terhadap pengambilan keputusan konsumen adalah signifikan sedangkan pengaruh tipe jasa tidak signifikan. Di pihak lain, juga ditemukan bahwa tingkat faktor anticipated regret lebih dominan daripada expected future benefit dalam pengambilan keputusan konsumen."

"The role of consumers has always been a pivotal in marketing .Products-goods and services-are made and developed to meet consumers customers satisfaction....."

"pemberian nama merek merupakan salah satu strategi dalam pemasaran tetapi mengembangkan produk bermerek membutuhkan pengeluaran investasi jangka panjang yang besar,khususnya untuk iklan,promosi dan pengemasan...."

"As a vulnerable group, consumers should protect their right in order to reach the justice in market and trade system. Islam as a perfect religion has a a complete concept on consumer protection,that mention in fiqh on trade and fiqh on muamala....."

"the present study provides a comparative description on brand awareness, brand association, brand perceived quality and consumer layality between NU Green Tea and Sosro Green Tea...."

"D.I. Yogyakarta people consupmtion in 1950's -1960's indicated a transnational culture process in the wide range spread of industrial commodities from industrial countries such as Europe, United States and asia...."

"Law No.8 of 1999 provides some legal institutions in consumer protection, but the position, authority, function, and task of such institutions have not been adequately described yet. Besides, there are many institutions play similar roles as regulated in other legislation. This condition can make confusion worse confounded. This article portrays several consumer-protection institutions in an existing map of their interactions and suggests that such relations should be administered in order to make them perform properly and synergistically."