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"ABSTRAKPergeseran menuju globalisai memperkenalkan dimensi baru yang lebih dalam dan kompleks terhadap pemahaman manusia. Manajer sekarang dihadapkan pada urgensi pelatihan dan kesadaran lintas budaya. Dengan menggunakan pendekatan yang lebih intensif dalam memahami perbedaan pandangan budaya, tugas ini akan menjelaskan menggunakan benturan lintas budaya dalam kehidupan nyata yang berbasis dari pengalaman penulis sendiri bagaimana budaya dapat menciptakan kesalahpahaman melalui asumsi/persepsi. Laporan ini juga didukung oleh pengetahuan budaya yang mendalam yang telah dipelajari dalam kelas, termasuk jurnal serta publikasi yang telah disahkan.

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ABSTRACTThe shift towards a more globalised environment introduces a deeper and more complex dimension of the human approach. Managers are now faced with the urgency of cross cultural training and awareness. By using a micro approach in understanding the differences in cultural views, this assignment will explain using real life cross-cultural clash incident-based from the writer`s own experience how culture can create misunderstandings through perceived assumption. This report is also supported by in-depth cultural knowledge learned throughout the course and suggested peer-reviewed journals and publications.

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"To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's brand voice and presence. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.Marketers must be strategic in how they utilize these platforms by first understanding their consumers, while at the same time, meeting their business goals and objectives. Case studies on companies that use social media and advanced technologies to increase their brand awareness, engagement and conversion are discussed in this book. As businesses globalize, many marketers are struggling to establish a presence outside of the United States. Thus, this book also discusses the cultural differences in each country and how these differences matter when considering the usage of each of the social media platforms in certain countries.In this new work, digital marketing expert Emi Moriuchi educates business owners, marketing practitioners, students, as well as marketing researchers in understanding the usage of social media strategy . Containing both evergreen content as well as trending knowledge in the consumer market, this is a must-read for understanding social media marketing for domestic and international market."

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Sistem e-Government adalah aspek penting dalam pemerintahan modern. Sistem E-Government telah secara mendasar mengubah layanan pemerintah menjadi lebih cepat, lebih dapat diandalkan, dan lebih bebas dari masalah birokrasi yang biasanya terjadi dalam sistem tradisional. Untuk mencapai tujuan ini, perubahan serentak dan harmonis diperlukan di banyak pemangku kepentingan dan bidang studi. Banyak penelitian tentang masalah ini telah dilakukan dengan menggunakan berbagai jenis perspektif, seperti administrasi publik, hukum, ilmu komputer, bahkan dari ilmu sosial. Makalah ini akan menyelidiki implementasi e-Government saat ini di Indonesia dari perspektif pengalaman pengguna. Untuk tujuan itu, kami menggunakan penelitian pustaka yang dikombinasikan dengan metodologi tinjauan literatur sistematis PRISMA dan analisis konten menggunakan kerangka pengalaman pengguna untuk menganalisis temuan. Dalam konteks ini, kami mengamati studi dari artikel jurnal dan konferensi yang menggambarkan dan mengidentifikasi layanan publik e-Government saat ini pada perspektif pengalaman pengguna di Indonesia. Hasilnya menunjukkan bahwa kategori pragmatis; khususnya aspek fungsionalitas dari kerangka pengalaman pengguna masih merupakan subjek penelitian yang mendominasi dalam studi e-Government di Indonesia. Hasil ini sejalan dengan kondisi e-Government di Indonesia yang lebih berorientasi pada fungsi daripada berfokus pada keramahan pengguna. Ada juga kebutuhan untuk meningkatkan aspek lain dalam pengalaman pengguna

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E-government system is an important aspect in modern governance. E-Government system has fundamentally transformed the government service to be much faster, more reliable, and freer from bureaucratic problems which typically occur in the traditional system. To achieve this objective simultaneous and harmonious changes are required across many stakeholders and fields of studies. Lots of studies on this matter have been conducted using different kinds of perspectives, such as public administration, law, computer science, even from social science. This paper will investigate the current implementation of e-Government in Indonesia from user experience perspective. To that aim, we use desk research combined with PRISMA systematic literature review methodology and content analysis using user experience frameworks to analyze the findings. In this context, we observed studies from journal articles and conferences that describe and identify the current e-Government public service on user experience perspective in Indonesia. The result shows that pragmatic category; specifically the functionality aspect from user experience framework still constitutes a dominating research subject in e-Government studies in Indonesia. This result is in line with e-Government condition in Indonesia which is more functions-oriented rather than focusing on the user-friendliness. There is also a need to improve other aspects in user experience.

 

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