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Abstrak :
This is a study of cultural values of Sumbawa ethics community in Lombok. The study is conducted by studying ama samawa (samawa proverb). The study is aimed at revealing a form and cultural values in Ama Samawa among sumbawa ethics community in Lombok. In this study. Ethno linguistics method is applied and data is collected through observation and interview withthe primary informats from Rempung and Kuang berora village. The analysis result shows that there is a correlation between the content of Ama Sumawa and the cultural values of its speakers. The cultural values in Ama Samawa are classified based on their semantic meaning or information. As a conclusion, the relationship between human being and life bearing on values of wisdom, desire and feeling

Abstrak :
This book investigates the impact of diverse cultures on the development and actualization of global economic entities, exploring advanced methods and best practices for the effective utilization and management of financial organizations within a globalized political contex