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Hasil Pencarian

Ditemukan 23 dokumen yang sesuai dengan query
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Heru Cakra
Abstrak :
ABSTRAK Tesis ini membahas business coaching yang dilakukan Penulis dengan Autik Craft, UMKM yang memproduksi sepatu etnik wanita. Tujuan dari tesis ini adalah membantu pertumbuhan bisnis Autik Craft dengan melakukan formulasi Co-creation dan standarisasi produk, serta pengembangan pasar melalui website. Data dari hasil business coaching diolah dengan menggunakan analisis 5 forces, peta persepsi, SWOT dan Jarak. Hasil yang diperoleh dari business coaching adalah produk dengan atribut baru berupa sepatu etnik yang nyaman, tahan lama, serta desain yang dapat digunakan sehari-hari; perubahan proses bisnis sehingga standarisasi produk dapat tercapai; perubahan logo dan kemasan, serta website yang menjadi distribution channel penjualan produk utama bagi Autik Craft.
ABSTRACT This thesis discusses about business coaching conducted by writer and Autik Craft, SMEs that produce ethnic women shoes. The aim of this thesis is to help business growth Autik Craft by formulation of value co-creation, product standardization, and market penetration via internet. Data from business coaching processed using 5 forces analysis, perceptual map, SWOT and Gap. The results of business coaching is new product of ethnic shoes that have superior attributes of comfort, long-lasting, as well as daily use; change of the logo and packaging; and develop website to become the main product sales channel for Autik Craft.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Anderson, Ronald A.
Cincinnati, Ohio: South-Western , 1981
350 AND g
Buku Teks  Universitas Indonesia Library
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Pakistan: The Institut of Business Administration, 2007,
Majalah, Jurnal, Buletin  Universitas Indonesia Library
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Abstrak :
Food is the main basic need of human, because of that fulfillment of human need of food has to be fulfilled. So it can fulfill that need, then government institution, Food Security Agency (BKP) is formed so it can monitor fulfillment of food need of society. The goals of this writing are to develop food security information system that provides dashboard facility based on business intelligence, to develop food security information system that can give fast, precise and real time information about food security, to develop decision-making support system for chairman in food security institution. Data is obtained from questionnaires to 51 respondents that are chairmen in Food Security Agency. Data is analyzed with SWOT analysis method for business environment and IT balanced scorecard (IT BSC) for IS/IT environment. The result of analysis of food security information system in Food Security Agency can help chairman in decision-making by presenting information about dashboard that gives fast, precise and real time information. It can be concluded that development of information is successfully done.
621 COMMIT 8 (1-2) 2014
Artikel Jurnal  Universitas Indonesia Library
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Abstrak :
Every region or place is commonly has such a specific region potency, which is special and can be attractor for the visitors to come to the place. One of the attracting factors for a region is the existing of unique best region food. Rice of Pandan Wangi and manisan are couples of product that admit as the Cianjur?s special food. K-Means Cluster and Biplot Analysis are two methods, that been used in this research. Cluster analysis used to describe the characteristic of every formed groups. A development marketing strategy model was gained based on these characteristic. Biplot analysis has been done in order to get graphical map, which was describe the comparation between product and analyzed attribute. From the combination of biplot analysis and marketing mix analysis result, a model of marketing development tactic was expected for those two products. The chosen cluster group for rice of Pandan Wangi consumer was the group with the average monthly income between Rp. 1.000.001- Rp. 2.000.000 (28%). Seemingly, the chosen cluster group for manisan consumer was the group with the average monthly income between Rp 1.000.001- Rp. 2.000.000 (21%). Those groups were main target as consumer of those two products. One of positioning for rice of Cianjur was ?Cianjur?s fragrance rice - guaranteed quality". In oilier side, one of manisan positioning was ?Manisan Cianjur special souvenirs - regions best product". Marketing tactics for rice of Pa nd an Wangi were package diversification, M aintenance ce of product originality, and the speciality of product characteristics, create a new license wit/i a brand new image, targetting middle up society consumers, build special outlet to sell Cianjur?s special products. Marketing tactics for manisan were package diversification, maintenance of a unique product characteristic, create product brochure and place it in every outlet, amid offering discount for some transactions.
650 MAN 3:1 (2007)
Artikel Jurnal  Universitas Indonesia Library
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Lafiza Fidina
Abstrak :
ABSTRAK
Penelitian ini menggambarkan tentang peran dan keterampilan yang dimiliki oleh pelaku perubahan dari Kampung Wisata Bisnis Tegalwaru sebagai bentuk dari pembangunan sosial oleh individu serta membahas mengenai hambatan yang dialami dalam melaksanakan pengembangan desa melalui wisata bisnis Pendekatan penelitian yang dipergunakan adalah kualitatif Hasil penelitian menunjukan peran dan keterampilan yang dimiliki pelaku perubahan ialah peran dan keterampilan fasilitatif edukasional dan representatif Terdapat kendala dalam pelaksanaan pengembangan desa melalui wisata bisnis baik yang muncul dari dalam masyarakat sendiri dan juga dari luar masyarakat Agar pengembangan desa wisata bisnis bisa lebih baik lagi maka diperlukan pembenahan pada struktur pelaksana kegiatan desa wisata bisnis.
ABSTRACT
This research describes the role and skills of agent of changes at Tegalwaru Business Tourism Village as a social development by individuals and the barriers in implementing rural development through business tours This research used a qualitative approach The results showed that the roles and skills of by agent of changes were facilitative educational and representative There are some problems in implementing rural development through business tours either form within and outside the community In order to have a better rural tourism business structure of in implementing the activities of business tourism village adjustment was necessary.
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
T42891
UI - Tesis Membership  Universitas Indonesia Library
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Sherman, Howard J.
New York: Appleton-Century-Crofts, 1964
338.54 SHE m
Buku Teks  Universitas Indonesia Library
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Abstrak :
This study examines marketing system of rice, emphasizing on horizontal and vertical integration of paddy and rice, both at regional and world market. The study also anlyzes price stabilization pf appady at farm level and rice at consumer level, and examines domestic buffer stocks managed by rice. Econometric metdhos of vector autoregressive (VAR) and vector error correction model (VECM) are emplyed in this study. The results show that marketiung system of rice in Indonesia is very straightforward, involving commodity flow from paddy farmers, collector traders, rice millers, wholesalers, distributors, retail traders, and rice consumers. Rice markets in five major regions in Sumatra, Java, Kalimantan, Sulawesi, and Bali Nusa Tenggara showed horizontal market integration during the New Order regime (1968-1997)m albeit not in full integration. Rice markets were segmented during free-trade period (1998-2000), and during a managed-open market period (2001-2004). Vertical integration between paddy and ricve market only occurred during the New Order. Also, during that period, paddy price was relatively more stable than rice price in all three regimes. The study suggests that regulation in rice import should be continued, and policies on production improvmenet, land reform, and food diversification deserve more budget allocation. The government should develop regional price procurement system and strengthen rice buffer stock at regional level.
330 JSE 12:2 (2006)
Artikel Jurnal  Universitas Indonesia Library
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Schiff, Peter D.
Hoboken, NJ: John Wiley & Sons, 2010
338.542 SCH h
Buku Teks  Universitas Indonesia Library
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Amanda Amira
Abstrak :
Makalah ini memiliki tujuan untuk menganalisa rekomendasi strategis untuk pengembangan bisnis pada Perusahaan Rntr., sebuah perusahaan rental pakaian, dimana perusahaan mempertimbangkan untuk menggandeng brand baju baru sebagai partner rental, atau menambahkan fitur servis baru. Melalui analisa internal dan eksternal, menggunakan kerangka kerja SWOT, PESTEL, dan Five Forces Porter, serta perumusan masalah menggunakan TOSCA, rekomendasi yang dihasilkan adalah untuk fokus pada penargetan merek klien baru, terutama di segmen fashion pria. Strategi ini memanfaatkan kekuatan Rntr., seperti database pelanggan yang luas dan kombinasi layanan unik, sekaligus mengatasi keterbatasan internal seperti pendanaan dan tenaga kerja yang terbatas. Bermitra dengan merek seperti M.J. Bale, Peter & Jackson, dan Ferrari East disarankan untuk meningkatkan jangkauan pasar dan mendiversifikasi inventaris. Rencana implementasi strategis, bersama dengan metrik kinerja dan manajemen risiko, diuraikan untuk memastikan eksekusi yang sukses. Memfokuskan pada kemitraan klien baru menawarkan jalur yang skalabel dan hemat biaya bagi Rntr. untuk meningkatkan pertumbuhan, mencapai tujuan lingkungan, dan mempertahankan keunggulan kompetitif di pasar penyewaan mode yang terus berkembang. ......This paper aims to analyse strategic business development recommendations for Rntr., a clothing rental company, which is considering to partner with new clothing brands as rental partners or extending new service features. Through internal and external analyses, including SWOT, PESTEL, and Porter’s Five Forces, along with problem formulation using the TOSCA framework, the recommendation is to focus on targeting new client brands, particularly in the men's fashion segment. This strategy leverages Rntr.’s strengths, such as an extensive customer database and unique service combination, while addressing internal constraints like limited funding and manpower. Partnering with brands such as M.J. Bale, Peter & Jackson, and Ferrari East is suggested to enhance market reach and diversify inventory. A strategic implementation plan, complete with performance metrics and risk management, is outlined to ensure successful execution. Focusing on new client partnerships provides Rntr. with a scalable and costeffective path to boost growth, achieve environmental goals, and maintain a competitive edge in the evolving fashion rental market.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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