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Abstrak :
During the last decade, people in the world realize the necessity of environment conservation. The increase of forest resource sustainable protection due to devastated of natural disaster and human health. The rapid escalating of significance environment conservation in the world meddles in economic issue. People's lifestyle changes into green consumerism, which makes them to use environmentally product especially for wood. For example, international market appeal boycott for tropical timber. Ecolabelling certification for wood product get primary priority in their consuming style. Consumer preference is become serious threat to wood base company, which is not environmentally friendly. This is also given such a pressure to the government. The research use correlation method to evaluate the influence of ecolabelling certification to competitiveness of Indonesia wood product in international market and also to know the motivation of the company to get ecolabelling certification. The variables of the research are bargaining power of supply, bargaining power of demand, market equilibrium of wood product and business stability. Ecolabelling is a label, which is marked on the wood product so the consumer could know that the product is process from the forest, which is sustainable managed. The purpose of ecolabelling for consumers and supplier so they can define the product they used and sell. Ecolabelling is also a strategy for a company to get incentives such as premium price and market access. Ecolabelling is also a standard for the company if they want to compete in larger market. The result of this research is ecolabelling certification give significant influence for bargaining power of demand so the company could compete with other company from another country. Supply of ecolabelling certification product is to fulfill international market demand. It is not necessary to achieve ecolabelling certification for local & region market. Ecolabelling product competition is high in international market due to most company in develop country such as USA and Europe has this program before. Ecolabelling become a standard to enter and get access to their market and make a non-tariff barrier for company from developing country to compete in their market. Since only a few forest product company in Indonesia has ecolabelling certification but the effort to get the certification is one of company contribution to be included in sustainability of our forest. The effort is also to keep continuity of wood supply so they can get long-term benefit and competitiveness in larger market.

Abstrak :
Perkembangan ekonomi dan industri melaju tanpa adanya rencana yang berkelanjutan, hingga pola konsumsi dan produksi manusia saat ini membahayakan lingkungan dan sumber daya alam. Menjawab pada permasalahan ini, berbagai bentuk pendekatan lahir dan salah satu diantaranya adalah life cycle approach yakni. Penggunaan life cycle approach sangat populer di negara-negara anggota Uni Eropa, sehinga perkembangan konsep, instrumen dan program dari life cycle approach sangat pesat. Penerapan pendekatan ini menunjukkan hasil yang nyata dalam pengurang emisi dan penggunaan sumber daya alam. Untuk mengatasi permasalahan lingkungan, pendekatan command-and-control tidak lagi cukup hingga digunakan penaatan sukarela. Berkaitan dengan penerapan life cycle approach, program penaatan sukarela di Uni Eropa menggunakan Life Cycle Assessment yang merupakan instrumen atau metode dengan kerangka holistik yang berfungsi untuk mendeteksi potensi-potensi dampak lingkungan atas emisi yang dikeluarkan suatu produk sepanjang tahapan pada siklus hidupnya. Penggunaan Life Cycle Assessment dikenal dalam pembentukan kriteria produk untuk suatu skema ekolabel. Di Indonesia, kriteria produk dari program ekolabel belum menggunakan Life Cycle Assessment tetapi Life Cycle Assessment itu sendiri sudah digunakan oleh berbagai perusahaan di Indonesia. Penggunaan Life Cycle Assessment sangat dimungkinkan di Indonesia apabila program ekolabel berkualitas dan iklim pasar di Indonesia sangat mendukung produk dengan logo ekolabel. ......The economic and industrial development grows without any sustainable plan, in which the current patterns of consumption and production have a devastating impact on the environment and natural sources. To address this matter, various forms of approaches was made and one of them is the life cycle approach. The use of life cycle approach is very popular in the European Union, where the concepts, tools, programmes of the life cycle approach are rapidly developing. To address environmental problems, voluntary compliance was made. In relation to the adoption of life cycle approach, a voluntary compliance program in the EU uses the Life Cycle Assessment which is a holistic method used to identify potential environmental impacts of a product through the emissions it produces throughout its life cycle. Use of Life Cycle Assessment in a ecolabel program is seen when forming the criteria of a product. In Indonesia, the forming of the criteria is not yet based on Life Cycle Assessments but instead many Life Cycle Assessments were conducted by various companies in Indonesia. The use of Life Cycle Assessment is possible in Indonesia if the ecolabel programme has quality and economic climate in Indonesia strongly supports ecolabelled products.

Abstrak :
Meningkatnya pencemaran lingkungan serta adanya urgensi untuk meningkatkan kepedulian lingkungan masyarakat Indonesia, menyebabkan perusahaan turut berkontribusi melalui penerapan green marketing. Sementara itu, sektor kosmetik di Indonesia saat ini sedang tumbuh signifikan. Green marketing juga turut diimplementasikan pada industri tersebut dengan munculnya berbagai merek kosmetik lokal yang mengusung konsep sustainable beauty. Gen Z menjadi salah satu faktor pendorong booming-nya industri kosmetik di Indonesia. Maka, pelaku bisnis sustainable beauty perlu mengetahui faktor-faktor yang dianggap berpengaruh terhadap green purchase behavior pada Gen Z. Penelitian ini mengidentifikasi beberapa faktor yang dianggap berpengaruh, melalui survei terhadap 335 responden yang dilakukan melalui kuesioner daring dan data dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian menunjukan bahwa faktor yang mempengaruhi green purchase behavior Gen Z terhadap produk green cosmetics merek lokal adalah eco-label, PCE, environmental attitude, dan ecological affection. Penelitian ini juga menunjukkan bahwa meningkatkan ecological affection dapat dilakukan baik secara langsung melalui PCE ataupun melalui environmental attitude terlebih dahulu. ......The increasing environmental pollution and the urgency to increase environmental awareness of Indonesian society, have caused companies to contribute through the implementation of green marketing. Meanwhile, the cosmetic sector in Indonesia is currently growing significantly. Green marketing is also implemented in the industry with the emergence of various local cosmetic brands that carry the concept of sustainable beauty. Gen Z is one of the driving factors for the booming cosmetic industry in Indonesia. So, sustainable beauty business players need to know the factors that are considered to have an effect on green purchase behavior in Gen Z. This study identifies several factors that are considered influential, through a survey of 335 respondents conducted through an online questionnaire and the data were analyzed using Structural Equation Modeling (SEM). The findings suggest factors that affect Gen Z's green purchase behavior towards local brand green cosmetics are eco-label, PCE, environmental attitude, and ecological affection. This research also shows that increasing ecological affection can be done either directly through PCE or through environmental attitude first.

Abstrak :
ABSTRAK
Ekolabel perikanan tumbuh dan berkembang sebagai instrumen pasar bagi makanan laut yang berkelanjutan dengan sertifikat yang paling populer adalah Marine Stewardship Council MSC . Perkembangan sertifikasi MSC yang agresif menyisakan sejumlah persoalan khususnya bagi negara berkembang seperti Indonesia antara lain tingginya biaya sertifikasi dan persyaratan yang sangat berat. MSC dianggap tidak mempertimbangkan dukungan dan opini dari pemangku kepentingan di Indonesia khususnya nelayan skala kecil. Beberapa pihak melihat bahwa MSC tidak bisa dilaksanakan di Indonesia karena MSC tidak mematuhi salah satu prinsip pembangunan berkelanjutan yaitu secar sosial dapat diterima dan mulai mengusulkan alternatif lain seperti ekolabel nasional. Penelitian ini bertujuan untuk meneliti bagaimana tingkat penerimaan para pemangku kepentingan di Indonesia terhadap sertifikat MSC serta pilihan skema ekolabel perikanan yang terbaik bagi Indonesia. Penelitian ini menggunakan pendekatan mixed method. Metode Analytical Hierarchy Process AHP digunakan untuk menentukan prioritas model ekolabel perikanan yang dipilih oleh responden pakar. Hasil dari metode AHP ini kemudian dikonfirmasi melalui panel responden dengan menggunakan metode Delphi. Variabel yang digunakan adalah: kesiapan regulasi, dukungan pemerintah, dukungan swasta, dukungan lembaga swadaya masyarakat LSM dan dukungan dari nelayan. Hasil dari penelitian menunjukkan bahwa aspek sosial dipilih oleh responden sebagai aspek terpenting dan skema ekolabel nasional dipilih sebagai pilihan responden untuk kasus Indonesia.

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ABSTRACT
Seafood Ecolabels have grown and developed as a market measurement for sustainable seafood with the most popular one is Marine Stewardship Council MSC . Nevertheless, MSC faces immense challenges in developing countries such as Indonesia because of some issues such as high costs and high requirement. MSC also did not consider the support from stakeholders in Indonesia particularly small scale fishermen. Some parties view that MSC could not being implemented in Indonesia because MSC are disobey one principle of sustainable development which is socially acceptable. They start to propose for national ecolabels. This research aims to find how the level of acceptance of the MSC in Indonesia including the most acceptable certificates from the stakeholder rsquo s perspective. This study uses a mixed method approach. Analytical Hierarchy Process AHP is used to determine the priority of seafood ecolabels chosen by the expert respondents. The results of AHP confirmed by a panel of respondents using the Delphi method. The variables employed include support from government, private sector, fishermen and national NGO. The result shows that MSC could not be implemented in Indonesia. The result also provides that national seafood ecolabels is the best option for Indonesia from the stakeholders rsquo perspective

Abstrak :
Beberapa tahun belakangan, kesadaran masyarakat Indonesia akan kebutuhannya pada bangunan yang ramah lingkungan mulai meningkat. Salah satu indikatornya adalah dari sisi kepemerintahan. Dimana pada dua kota besar, diwakili oleh pemerintah daerahnya, Indonesia yaitu Kepemerintahan Provinsi DKI Jakarta dan Kepemerintahan Kota Bandung, telah menerbitkan peraturan daerah yang mewajibkan bagi setiap pihak yang ingin mendirikan bangunan baru, diwajibkan memiliki sertifikat bangunan hijau/ramah lingkungan atau tidak akan mendapatkan sertifikat IMB (Izin Mendirikan Bangunan). Tentunya hal ini berdampak langsung sektor-sektor yang terkait langsung, salah satunya adalah industri yang memproduksi material dan bahan bangunan. Dengan adanya peraturan tersebut, para pelaku industri material dan bahan bangunan mulai mencari cara agar produk-produk yang dihasilkan dapat diklasifikasikan sebagai material dan bahan bangunan yang ramah lingkungan. Sehingga dengan menggunakan material dan bahan bangunan yang meraka produksi, dapat dijamin bangunannya juga akan dengan mudah mendapatkan sertifikat bangunan ramah lingkungan. Melalui penelitian ini, akan dilihat faktor-faktor apa saja yang mendorong suatu perusahaan mendaftarkan produknya pada sertifikasi ecolabel. Dimana akan diteliti melalui tinajaun pustaka dengan tema terkait dan dirumuskan modelnya untuk selanjutnya dianalisis dengan metode Structured Equation Model (SEM). Hasil dari pengambilan data tersebut akan dijadikan bahan pemilihan strategi yang dihitung menggunakan metode TOPSIS dan IPA ......In recent years, Indonesian people's awareness of their needs in environmentally friendly buildings has begun to increase. Where in the two big cities, Jakarta and Bandung, represented by the local government have issued local regulations that oblige each party to build a new building, are required to have a green/environment-friendly building certificate or will not get a certificate IMB (Building Permit). Of course this has a direct impact on the sectors directly related, one of which is the industry that produces building materials. With this regulation, the building material companies began to look for ways that the products produced could be classified as environmentally friendly building materials. So by using environmentally friendly building materials, the building can also be guaranteed to get an environmentally friendly building certificate. Through this research, it will be seen what factors drive a company to register its products on Eco label certification scheme. Where will be examined through a literature review with related themes and formulated models for further analysis with the Structured Equation Model (SEM)? The results of the data collection will be used as material for the selection of strategies that are calculated using the TOPSIS and IPA methods.

Abstrak :
Skripsi ini membahas mengenai pengaruh green marketing terhadap green purchase behavior pada konsumen Fore Coffee di Jakarta. Penelitian ini juga bertujuan untuk melihat dimensi yang paling berpengaruh dari green marketing terhadap green purchase behavior. Dimensi-dimensi yang terdapat dalam green marketing adalah eco-brand, eco-label, dan environmental advertisement. Penelitian ini menggunakan metode kuantitatif dan Teknik pengambilan sampel purposive. Pada penelitian ini sampel yng diambil sebanyak 100 responden yang berdomisili di Jakarta, pernah membeli Fore Coffee, dan mengetahui Fore Coffee sebagai produk yang ramah lingkungan. Hasil dari penelitian ini membuktikan bahwa green marketing mempunyai pengaruh terhadap green purchase behavior sebesar 58.1% dan 41,9% lainnya dipengaruhi oleh faktor lain yang tidak diteliti oleh peneliti. Pada penelitian ini juga terlihat bahwa dimensi dari variabel green marketing yang memiliki pengaruh terbesar terhadap green purchase behavior adalah environmental advertisement.
This research discusses the influence of green marketing on green purchase behavior. This research also aims to look at the most influential dimensions of green marketing to consumers buying intention. The dimensions in green marketing consist of eco-brand, eco-label, and environmental advertisement. This research uses quantitative methods and purposive sampling techniques. In this study, samples were taken from 100 respondents who live in Jakarta and consumer of Fore Coffee. The results of this study prove that green marketing has an influence on green purchase behavior at 58.1% and 41.9 % are influenced by other factors. This research also shows that dimension of green marketing variables that have the greatest influence on the green purchase behavior is environmental advertisement.

Abstrak :
Meningkatnya kesadaran masyarakat terhadap pembangunan berkelanjutan yang ramah lingkungan berdampak langsung pada peningkatan permintaan terhadap barang thrift di seluruh dunia, termasuk di Indonesia. Barang thrift merupakan barang bekas pakai maupun barang cacat produksi yang tidak lolos standar pabrik. Daripada dibuang dan berujung menjadi sampah, barang thrift yang dinilai masih layak pakai kemudian dijual dengan harga yang lebih murah. Hal ini tentu menarik di mata konsumen karena dapat memperoleh barang dengan lebih ramah lingkungan dan harga yang lebih murah. Akan tetapi, pemerintah telah menetapkan larangan untuk impor barang bekas dalam Peraturan Menteri Perdagangan Republik Indonesia Nomor 40 Tahun 2022 tentang Perubahan atas Peraturan Menteri Perdagangan Nomor 18 Tahun 2021 tentang Barang Dilarang Ekspor dan Barang Dilarang Impor. Larangan ini dibuat karena barang bekas dianggap sampah dan berbahaya bagi kesehatan masyarakat. Ditambah lagi, muncul permasalahan baru karena barang thrift yang dijual seringkali dibawah standar yang berlaku di masyarakat sehingga kemudian merugikan konsumen. Oleh karena itu, penting untuk mengetahui pengaturan perlindungan konsumen dalam Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen karena adanya hak konsumen yang dilanggar dalam peristiwa ini. Berdasarkan hasil penelitian, terdapat sanksi bagi pelaku usaha yang merugikan konsumen barang thrift. Akan tetapi, masih terdapat kekosongan hukum dalam peraturan perundang-undangan di Indonesia terkait standarisasi penjualan barang bekas sehingga kemudian menjadi celah bagi pelaku usaha untuk melarikan diri dari kewajibannya bertanggung jawab. ......The increasing awareness towards environmentally friendly sustainable development has a direct impact on increasing demand for thrift goods throughout the world, including in Indonesia. Thrift goods are used goods or rejected goods that do not pass factory standards. Instead of being thrown away and ending up as trash, thrift goods that are considered fit for use are then sold at a lower price. This is certainly attractive in the eyes of consumers because they can obtain goods that are more environmentally friendly and at lower prices. However, the government has stipulated a ban on the import of used goods in the Regulation of the Minister of Trade of the Republic of Indonesia Number 40 of 2022 concerning Amendments to the Regulation of the Minister of Trade Number 18 of 2021 concerning Export Prohibited Goods and Import Prohibited Goods. This ban was made because used goods are considered trash and dangerous to public health. In addition, new problems arise because thrift goods sold are often below the standards prevailing in society, which then harm consumers. Therefore, it is important to know about consumer protection arrangements in Law Number 8 of 1999 concerning Consumer Protection because consumer rights were violated in this event. Based on the research results, there are sanctions for business actors who harm consumers of thrift goods. However, there is still a legal vacuum in the laws and regulations in Indonesia regarding the standardization of the sale of used goods so that it becomes a loophole for business actors to escape from their responsibilities.