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"Penelitian ini bertujuan menggali interaksi antar entitas di dalam ekosistem komersialisasi NFT art dan konstruksi nilai simbolis dalam NFT art. Studi-studi sebelumnya yang berfokus pada komersialisasi di dalam pasar blockchain melihat bagaimana peran sistem blockchain dan tokenisasi NFT memengaruhi proses komersialisasi. Namun demikian, kedua kelompok studi tersebut belum menjelaskan ikatan antar entitas di dalam maupun di luar sistem blockchain yang dapat mempengaruhi ekosistem komersialisasi NFT art dan menjelaskan konstruksi nilai simbolis NFT art. Peneliti berargumen bahwa interaksi antar entitas dalam proses komersialisasi NFT art lebih daripada interaksi antar aktor di dalam pasar NFT dan sistem blockchain. Studi ini menggunakan Actor Network Theory (ANT) melalui tahapan Translasi untuk mengidentifikasi terbentuknya jaringan. Studi ini juga menggunakan tipologi nilai simbolis untuk melihat konstruksi nilai simbolis yang terbentuk dalam pasar NFT terhadap NFT art. Studi kualitatif ini menggunakan metode Social Network Analysis (SNA) dengan teknik pengumpulan data in-depth interview dan observasi digital sebagai triangulasi metode terhadap informan yaitu NFT artist. Studi ini menemukan bahwa interaksi di dalam ekosistem ini mencakup aktor manusia dan non-manusia yang bergerak ke arah tujuan yang sama baik di dalam maupun luar jaringan blockchain. Nilai simbolis NFT art ditentukan oleh interaksi antara artist, collector, media sosial, dan pasar, dengan fokus pada kelangkaan, eksklusivitas, dan prestise sosial. Dalam studi ini, komunitas menjadi aktor yang berperan sebagai representasi jaringan komersialisasi NFT art.

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This study aims to explore the interactions among entities within the commercialization ecosystem of NFT art and the construction of symbolic value in NFT art. Previous studies focusing on commercialization in the blockchain market have examined how the blockchain system and NFT tokenization influence commercialization processes. However, these studies have not addressed the connections between entities both within and outside the blockchain system that can impact the commercialization ecosystem of NFT art and explain the construction of its symbolic value. This study argues that interactions among entities in the commercialization process of NFT art extend beyond interactions among actors within the NFT market and blockchain system. The study using Actor-Network Theory (ANT) through the stages of Translation to identify the formation of networks. Additionally, it is also using a typology of symbolic value to examine the construction of symbolic value within the NFT market for NFT art. This qualitative study using Social Network Analysis (SNA) methodology with data collection techniques including in-depth interviews and digital observation as a triangulation involving NFT artists as informants. The study finds that interactions within this ecosystem involve both human and non-human actors moving towards common goals both within and outside the blockchain network. The symbolic value of NFT art is determined by interactions among artists, collectors, social media, and the market, with a focus on scarcity, exclusivity, and social prestige. In this study, the community emerges as an actor representing the commercialization network of NFT art."

"TikTok Shop merupakan salah satu media sosial terbesar di dunia yang berfokus sebagai platform video-sharing yang mengedepankan konten-konten singkat dan viral untuk menarik penggunanya. Pada tahun 2021, TikTok mengeluarkan fitur baru yang memungkinkan penggunanya untuk melakukan transaksi jual-beli dalam satu aplikasi, yakni TikTok Shop. Penelitian ini bertujuan untuk menganalisis faktor-faktor usability yang memengaruhi actual purchase pengguna di TikTok Shop melalui browsing motivation. Penelitian ini menggunakan metode analisis mixed-method, dengan mendahulukan proses analisis kuantitatif dilanjutkan dengan proses analisis kualitatif. Sebanyak 324 data berhasil didapatkan dan dianalisis secara kuantitatif menggunakan metode partial least square structural equation modelling (PLS-SEM). Selanjutnya analisis kualitatif dilakukan dengan metode wawancara bersama tujuh responden untuk mendukung hasil analisis kuantitatif. Hasil analisis menunjukkan bahwa consistency, error, learnability, navigation, dan informativeness memengaruhi perceived usability; perceived usability memengaruhi utilitarian browsing, hedonic browsing, dan purchase intention; utilitarian browsing dan hedonic browsing memengaruhi purchase intention; dan purchase intention memengaruhi actual purchase. Selain itu, ditemukan bahwa jenis kelamin memoderasi hubungan antara browsing motivation dengan purchase intention. Penelitian ini berkontribusi dengan memperkaya pengetahuan di bidang usability, serta kaitannya dengan browsing motivation dalam konteks social commerce. Hasil penelitian juga dapat membantu TikTok Shop untuk mengerti fitur-fitur yang dapat meningkatkan pembelian pengguna.

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TikTok is one of the biggest social media in the world that serves as a video-sharing platform which promotes viral and short contents. In 2021, TikTok released TikTok Shop, a feature that allows its users to sell and buy products directly from its application. This research intend to analyze which usability factors contribute to users’ actual purchase on TikTok Shop. This research uses mixed-method analysis, with the quantitative analysis comes first, followed by the qualitative analysis. In total, there are 324 answers which then analyzed using partial least square structural equation modelling (PLS-SEM) method. Then, a qualitative analysis is done by conducting an interview. The results from the analysis shows that consistency, error, learnability, navigation, and informativeness affect perceived usability; perceived usability affects utilitarian browsing, hedonic browsing, and purchase intention; utilitarian and hedonic browsing affects purchase intention; and purchase intention affects actual purchase. It is also found that gender moderates the relationship between browsing motivation and purchase intention. This research contributes to add knowledge about usability factors, as well as its relation with browsing motivation in social commerce settings. The results of this research also aim to help TikTok Shop to understand what features that can contribute to increase sales."

"ABSTRACTPenelitian ini bertujuan untuk menyelidiki hubungan sebab dan akibat antara peran interaksi parasosial yang terjadi di social commerce platform dalam mempengaruhi online impulse buying. Hal tersebut dilatarbelakangi oleh kemunculan berbagai situs e-commerce di Indonesia, mulai dari tokopedia, bukalapak, hingga carousell.com membuat persaingan bisnis e-commerce menjadi semakin ketat. Maka dari itu perlu adanya inovasi dalam pemanfaatan fitur situs e-commerce seperti social commerce, yang merupakan inovasi e-commerce baru yang sedang dikembangkan oleh beberapa situs e-commerce di Indonesia dan merupakan kombinasi antara media social dan e-commerce. Penelitian ini dilakukan pada situs social commerce yaitu Carousell www.carousell.com salah satu Social Commerce Platform berbasis gambar yang baru saja hadir di Indonesia dalam empat tahun terakhir. Penelitian ini berhasil mengumpulkan 211 responden namun hanya 180 responden yang layak untuk diteliti yang merupakan pengguna aktif Carosuell.com. Dengan menggunakan skala pengukuran likert, kuisioner penelitian disebarkan dengan metode convinience sampling, dan kuesioner penelitian didistribusikan melali layanan google docs. Penelitian ini meggunakan 33 indikator berdasarkan variabel penelitian. Adapun variabel-variabel penelitian ini terdiri dari Information fit-to-task, visual appeal, perceived usefulness, perceived enjoyment, similarity, expertise, likability, parasocial interactions, impulse buying tendency, dan urge to buy impulsively. Hasil menunjukkan bahwa interaksi parasosial memberikan dampak pada kecenderungan pembelian impulsif,. Persepsi kegunaan dan juga nteraksi parasosial pada social commerce platform mempengaruhi persepsi kenikmatan yang dirasakan oleh pengguna yang selanjutnya berpengaruh terhadap dorongan untuk membeli secara impulsif,. Implikasi, batasan, dan diskusi disediakan

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ABSTRACTThis study aims to investigate the cause and effect relationship between the role of parasocial interaction that occurs in the social commerce platform in affecting online impulse buying. This is motivated by the emergence of various e commerce sites in Indonesia, ranging from tokopedia, bukalapak, to carousell.com make e commerce business competition becomes more stringent. Therefore it is necessary to innovate in the utilization of ecommerce site features such as social commerce, which is a new e commerce innovation that is being developed by several e commerce sites in Indonesia and is a combination of social media and e commerce. This research was conducted on the social commerce site Carousell www.carousell.com one of the Social Commerce Platform based image that has just been present in Indonesia in the last four years. This study managed to collect 211 respondents but only 180 respondents who deserve to be investigated who is an active user of Carosuell.com. By using the Likert measurement scale, the research questionnaire was distributed by convinience sampling method, and the research questionnaire distributed by service google docs. This research uses 33 indicators based on research variables. The research variables consist of information fit to task, visual appeal, perceived usefulness, perceived enjoyment, similarity, expertise, likability, parasocial interactions, impulse buying tendency, and urge to buy impulsively. The results show that parasocial interactions have an impact on the impulsive buying tendency. The perception of usability and also the parasocial nteraksi on the social commerce platform affects the perceived enjoyment perceived by the user, which further influences the impulsive buying impulse. Implications, limitations, and discussions are provided."

"[Pertumbuhan social networking sites (SNSs) telah memunculkan paradigma baru dari e-commerce yang disebut social commerce (s-commerce). Social commerce merupakan cabang dari e-commerce yang memungkinkan konsumen untuk dapat saling berinteraksi dengan difasilitasi oleh media sosial maupun interaksi sosial antar konsumen. Penelitian ini dilakukan untuk menganalisis pengaruh karakteristik social commerce (s-commerce) yang terdiri dari reputation, size, information quality, transaction safety, communication, economic feasibility, WOM referrals terhadap consumer's trust dan trust performance (purchaseintentions dan WOM intentions) dengan menggunakan studi kasus Groupon Indonesia yang merupakan situs s-commerce berbentuk group-buying. Responden dari penelitian ini adalah orang-orang yang sudah pernah membuka/browsingsitus Groupon Disdus/Groupon Indonesia dalam kurun waktu 2 (dua) tahun terakhir, namun belum pernah melakukan pembelian pada situs s-commerce tersebut. Metode pengolahan data yang digunakan adalah Structural EquationModelling (SEM). Hasil dari penelitian menunjukkan bahwa reputation, information quality, transaction safety dan communication tidak memiliki pengaruh positif terhadap consumer's trust. Sedangkan, size, economic feasibilitydan WOM referrals memiliki pengaruh positif terhadap consumer's trust. Kemudian, consumer's trust memiliki pengaruh positif terhadap purchase intentions dan WOM intentions.

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The growth of social networking sites (SNSs) has given rise to a new paradigm of e-commerce called social commerce (s-commerce). Social commerce is a subset of e-commerce which enables consumers to interact each other via social media or even by social interaction among them. This study aims to analyze the effects of social commerce's (s-commerce) characteristics which consist of reputation, size, information quality, transaction safety, communication, economic feasibility, WOM referrals towards consumer's trust and trust performance (purchase

intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the case study. Respondents of this research are those who have browsed Groupon Disdus/Groupon Indonesia site within the last two (2) years, but have never made any purchasement on this site. Structural Equation Modeling (SEM) is used to process the data. The results of this research show that reputation, information

quality, safety and communication transaction have no positive effects on consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have positive effects on the consumer's trust. Furthermore, the consumer's trust has positive effect on both purchase intentions and WOM intentions.;The growth of social networking sites (SNSs) has given rise to a new paradigm of e-commerce called social commerce (s-commerce). Social commerce is a subset of e-commerce which enables consumers to interact each other via social media or even by social interaction among them. This study aims to analyze the effects of social commerce's (s-commerce) characteristics which consist of reputation, size, information quality, transaction safety, communication, economic feasibility,

WOM referrals towards consumer's trust and trust performance (purchase intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the case study. Respondents of this research are those who have browsed Groupon Disdus/Groupon Indonesia site within the last two (2) years, but have never made any purchasement on this site. Structural Equation Modeling (SEM) is used to process the data. The results of this research show that reputation, information quality, safety and communication transaction have no positive effects on consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have positive effects on the consumer's trust. Furthermore, the consumer's trust has positive effect on both purchase intentions and WOM intentions., The growth of social networking sites (SNSs) has given rise to a new paradigm of

e-commerce called social commerce (s-commerce). Social commerce is a subset

of e-commerce which enables consumers to interact each other via social media

or even by social interaction among them. This study aims to analyze the effects of

social commerce?s (s-commerce) characteristics which consist of reputation, size,

information quality, transaction safety, communication, economic feasibility,

WOM referrals towards consumer's trust and trust performance (purchase

intentions and WOM intentions) on group-buying site (Groupon Indonesia) as the

case study. Respondents of this research are those who have browsed Groupon

Disdus / Groupon Indonesia site within the last two (2) years, but have never

made any purchasement on this site. Structural Equation Modeling (SEM) is used

to process the data. The results of this research show that reputation, information

quality, safety and communication transaction have no positive effects on

consumer's trust. Meanwhile, size, economic feasibility and WOM referrals have

positive effects on the consumer's trust. Furthermore, the consumer's trust has

positive effect on both purchase intentions and WOM intentions.]"