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"Penelitian ini ditujukan untuk melakukan identifikasi terhadap sumber-sumber potensi kegagalan produksi budidaya perikanan kerambajaring apung, langkah dan kebijakan strategis yang relevan dan kompatibel dalam menghadapi resiko, serta pilihan alternatif strategi pengembangan bisnis kedepan.Obyek penelitian adalah industri perikanan yaitu budidaya keramba jaring dengan batasan ruang lingkup lingkungan bisnis waduk Jatiluhur dan aspek ekonomis, dengan data yang dianalisis meliputi semua data dan informasi industri terkait. Sebagai penelitian kualitatif, metode analisis yang digunakan dalam penelitian ini meliputi analisis struktur industri, SWOT analysis, serta analisis identifikasi strategi.Hasil yang diperoleh pada penelitian ini menunjukkan bahwa terdapat beberapa penyebab spesifik menyangkut kegagalan produksi diantaranya adalah manajemen produksi yang cenderung over eksploitaton, kerusakan lahan dan produksi sebagai akibat faktor teknis akumulasi pencemaran.Sementara itu, hasil analisis juga merekomendasikan alternatif strategi diferensiasi dan pembentukan wadah organisasi secara formal sebagai pilihan aplikatif dalam melakukan pengembangan bisnis, juga sebagai instrumen strategis unluk menghadapi ancaman kegagalan produksi. Sasaran yang bisa dicapai dari implementasi strategi ini terutama menyangkut peningkalan fleksibilitas dan efisiensi usaha, sumber pemodalan dan arus informasi lebih memadai, target pasar yang lebih ekstensif dan konsisten, serta merjin keuntungan yang sustainable.......This research's objectives were to identify some of potential source of misproduction, someof relevan and compatible strategic decisions facing such risks arised, and also alternative strategic option of onwards business development.The object of this research was the industry of cultivation of dragnet fishpond in Jatiluhur, limited on bisnis circles and economical aspect. As a qualitative research, the methods of analysis used including analysis of the structure of the industry, SWOT analysis, and observation methods on strategy which used.The results exsposed that there were some of specific causes regarding misproduction, which were over exploitation management of production, physical damage caused by highly acumulative of pollution.Besides, the result of analysis has recommended of implementing of strategy of differentiation and formed formal organisation as aplicative option onwards business development, as also strategic instrument to facing misproduction. The goals could be reached by implementing this kind of strategy were involved on increasing business flexibility and eficiency, source of capital and information that would be more sufficient, more ex1ensive and consistent on target of market, and more highly sustainable margin of return/profit."

"The fishpond in Gresik used seawater as a source of its hydrology so that it can be polluted easily.Seawater in Gresik have been polluted by industrial wastes,such as: Pbwhich is toxic for humans and animals........"

"The problem of loan is unbearable as it closely relafed fo the dynamics of living and also possibility to sign a confracf which is guranteed by the law. Ironically, this situation is often manipulated by those who have capability to make the weak even weaker. This reseach aims to figure one the knowledge and understanding he consequences of loan, and the attitude of the fish pond fisherman toward procedure of loan he ability to pay. The data show that the fish pond fisherman do not know the negatif effects toward the action, especially toward the long term dependency, i.e. financial loosing and the loss of independency as the owner. In addition, the action is also considered as an aid, but in the long run if can deceive them."