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Abstrak :
[Skripsi ini meneliti pengaruh brand placement acceptance dan brand recall terhadap preference loyalty dan intention to purchase pada studi kasus smartphone Samsung Galaxy Note 3 dalam drama Korea ldquo My Love From Another Star rdquo Responden penelitian ini dibagi menjadi dua kelompok yaitu kelompok pengguna smartphone Samsung dan kelompok pengguna non Samsung yang masing masing berdomisili di Jakara Bogor Depok Tangerang dan Bekasi Metode yang digunakan untuk mengolah data dalam penelitian ini adalah Multiple Regression Hasil penelitian membuktikan secara signifikan bahwa bagi kelompok pengguna Samsung brand placement acceptance dan brand recall berpengaruh pada preference dan loyalty Namun bagi kelompok pengguna non Samsung brand placement acceptance mampunyai pengaruh terhadap brand recall tetapi tidak cukup kuat untuk memengaruhi preference dan intention to purchase sedangkan brand recall memiliki pengaruh terhadap preference dan juga intention to purchase ;The purpose of this research is to analyse the effect of brand placement acceptance and brand recall on preference loyalty and intention to purchase with Samsung Galaxy Note 3 in a Korean drama called ldquo My Love From Another Star rdquo as the study case Respondents of this study are divided into two groups Smartphone Samsung User and Non Samsung User each of which is resided in Jakarta Bogor Depok Tangerang and Bekasi This Study uses Multiple Regression to process the data The result of this research shows significantly that on Samsung user brand placement acceptance and brand recall have impact on preference and loyalty On the other hand for non Samsung user brand placement acceptance has positive impact on brand recall but not strong enough to influence the preference and intention to purchase although brand recall has a positive impact on preference and intention to purchase ;The purpose of this research is to analyse the effect of brand placement acceptance and brand recall on preference loyalty and intention to purchase with Samsung Galaxy Note 3 in a Korean drama called ldquo My Love From Another Star rdquo as the study case Respondents of this study are divided into two groups Smartphone Samsung User and Non Samsung User each of which is resided in Jakarta Bogor Depok Tangerang and Bekasi This Study uses Multiple Regression to process the data The result of this research shows significantly that on Samsung user brand placement acceptance and brand recall have impact on preference and loyalty On the other hand for non Samsung user brand placement acceptance has positive impact on brand recall but not strong enough to influence the preference and intention to purchase although brand recall has a positive impact on preference and intention to purchase , The purpose of this research is to analyse the effect of brand placement acceptance and brand recall on preference loyalty and intention to purchase with Samsung Galaxy Note 3 in a Korean drama called ldquo My Love From Another Star rdquo as the study case Respondents of this study are divided into two groups Smartphone Samsung User and Non Samsung User each of which is resided in Jakarta Bogor Depok Tangerang and Bekasi This Study uses Multiple Regression to process the data The result of this research shows significantly that on Samsung user brand placement acceptance and brand recall have impact on preference and loyalty On the other hand for non Samsung user brand placement acceptance has positive impact on brand recall but not strong enough to influence the preference and intention to purchase although brand recall has a positive impact on preference and intention to purchase ]

Abstrak :
Skripsi ini membahas mengenai pengaruh dimensi kesisteman dan identitas nilai dalam pelembagaan partai terhadap loyalitas kader PKS di Kota Depok periode 2015-2020. Tulisan ini menggabungkan teori pelembagaan partai oleh Vicky Randall dan Lars Svasand dengan dilengkapi oleh konsep loyalitas partai dalam analisisnya. Penelitian dilakukan menggunakan pendekatan kualitatif dan wawancara mendalam dengan kader serta elit partai. Lebih jauh, artikel ini mendukung argumen bahwa aspek internal dalam manajemen partai berpengaruh besar terhadap soliditas dan loyalitas kader partai dengan menjelaskannya melalui dua aspek: (1) keberadaan komitmen terhadap dakwah sebagai nilai bersama memfasilitasi loyalitas kader dengan berfungsi sebagai pengikat hubungan antara kader dengan partai; (2) keberadaan conflict resolution management (CRM) yang cenderung terorganisir dengan baik, komitmen terhadap mekanisme syura, serta kaderisasi sistematis melalui Unit Pembinaan dan Pengaderan Anggota (UPPA) yang dilaksanakan mengacu pada AD/ART partai memengaruhi tumbuhnya kepercayaan kader terhadap partai sehingga kader tidak mudah terpengaruh dengan konflik eksternal maupun internal dan menjaga loyalitas yang kuat terhadap partai. Namun penulis melihat bahwa kegagalan kaderisasi sistematis melalui UPPA dapat berperan besar dalam hilangnya loyalitas kader, sehingga keberadaan Ketua UPPA atau murabbi yang tepat dapat berpengaruh besar terhadap kesuksesan pembinaan melalui UPPA. ......This thesis discusses about the influence of value infusion and systemness dimension in party institutionalization on the loyalty of the Prosperous Justice Party (PKS) cadres in Depok (2015-2020). The articles combined the theory of party institutionalization by Vicky Randall and Lars Svasand with the concept of party loyalty. Research are done with qualitative approach and in-depth interview with several party elites and cadres. Further more the article support the argument that internal aspect of party management will affect party member solidity and loyalty by explaining two aspect: (1) The existence of commitment to da’wah as a shared value serves as a binding relationship between cadres and parties; (2) the existence of rather well-organized conflict resolution management (CRM), commitment toward shura mechanism and systematic regeneration system through member development and caderization unit (UPPA), carried out by referring to the party’s statute affect on the growth of cadres trust in party that cadres are not easily influenced by external and internal conflict, also cement loyalty towards PKS. However authors see that the failure of systematic regeneration through UPPA has a great potential in disrupting party member loyalty, on this matter the existence of a qualified UPPA leader or murabbi has a big influence on the success of UPPA.