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Abstrak :
ABSTRAK
Internasionalisasi sebagai strategi untuk merambah pasar internasional telah banyak digunakan oleh Perusahaan Multinational. Skripsi ini bertujuan untuk mendorong Perusahaan Usaha Kecil dan Menengah (UKM) untuk memasuki pasar internasional melalui strategi aktivitas export dan pemodalan modal ventura. Strategi dalam memasuki pasar internasional tersebut akan dianalisa melalui empat factor pendukung berdasarkan Dunning’s electic theory, yaitu: besarnya perusahaan, pengalaman internasional, risiko Negara dan jarak geografis. Skripsi ini menjelaskan bahwa aktivitas export dan pemodalan modal ventura mempunyai keunggulan dan kerugian dalam masing-masing strategi bagi Usaha Kecil dan Menengah (UKM). Setiap factor pendukung memberikan efek positif dan negative dalam menggunakan kedua trategi tersebut. Konklusi pada skripsi ini menyatakan bahwa aktivitas export dan pemodalan modal ventura dapat diterapkan kedalam Usaha Kecil dan Menengah jika mereka memenuhi karakteristik yang berdasarkan empat factor pendukung (besarnya perusahaan, pengalaman internasional, risiko Negara dan jarak geografis).

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ABSTRACT
Internationalization as the strategy that is used by Multinational Enterprises (MNEs) has been widely used to reach international markets. The literature research in this thesis will encourage Small and Medium-sized Enterprises (SMEs) in entering international markets. This research expects that SMEs will use exporting activity and international joint venture for their entry mode strategy. Furthermore, those entry mode strategies are expected to be influenced by four factors derived from Dunning’s eclectic theory, such as: firm size, international experience, country risk and geographical distant. The literature studies in this research found that exporting activity and international joint venture have their own advantages and disadvantages to be applied as an entry mode strategy for SMEs. Each influencing factor gives both positive and negative consequences in using exporting activity and international joint venture. Therefore, this research concludes that exporting activity and international joint venture may be fit for SMEs if they meet the characteristics based on four influencing factors (firm size, international experience, country risk and geographical distant).

Abstrak :
This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area