Ditemukan 1 dokumen yang sesuai dengan query
Firmanzah, author
New product launching (NPL) to the local market by subsidiary managers is a strategic activity, which requires organizational supports from MNC global network. The NPL activity is marked by high level of uncertainty, risk, and market failure. Thus, a headquarter needs to integrate the subsidiary NPL into the global strategy....
Depok: University of Indonesia. Faculty of Economics, 2009
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Artikel Jurnal Universitas Indonesia Library
