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"Produk properti perkantoran berkembang seiring permintaan pasar terhadap tempat bekerja dengan fleksibilitas tinggi, dikenal sebagai serviced office. Permintaan terhadap ruang kantor ini, berbeda dengan ruang kantor sewa umumnya, ditinjau dari segi pengembangan real estate. Kantor sewa umumnya dimulai dari improvisasi terhadap lahan dan menjadikan ruang sewa sebagai komoditi. Sementara serviced office dimulai dari improvisasi terhadap ruang dan tidak hanya menjadikan ruang sebagai komoditi tetapi juga ruang beserta fasilitas dan pelayanannya. Hal ini menjadikan pengembangan serviced office memerlukan beban biaya tersendiri dalam penyediaan fasilitas dan instalasi jaringan pendukung ruang sewa dibandingkan penyediaan ruang kantor sewa umumnya. Kondisi ini bertolak belakang dengan pasokan serviced office yang semakin meningkat dan diprediksi terus berkembang.Meninjau fenomena tersebut, penelitian ini berupaya menginvestigasi potensi pengembangan serviced office dalam memberikan keuntungan yang lebih baik dibandingkan kantor sewa pada umumnya, dengan kondisi permintaan pasar positif. Dilakukan dengan pendekatan kuantitatif, melalui simulasi perhitungan nilai IRR (Internal Rate of Return), disertai analisa tata ruang serviced office. Penelitian dilakukan terhadap 2 obyek gedung perkantoran di Jakarta. Dari simulasi perhitungan diperoleh hasil pengembangan serviced office memberikan keuntungan lebih baik dibandingan kantor sewa pada umumnya dalam tingkat huni 100%.

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Office property product growing as market demand for high flexibility of working space, called as serviced office. The demand of this office space different from office rent space generally, in real estate development. Rent office generally begin from land improvement and rent space as main commodity. Meanwhile, serviced office begin from space (interior) improvement and not only space as a commodity but also space with its facilities and services. This condition cause development of serviced office require its own cost in providing facilities and networking to support rent space, compare with rent office in general. It is opposite with condition of serviced office supply, which is increasing, and predicted to continue to grow.Based on the phenomenon, this research investigate potential development of serviced office in providing a better profit than rent office in general, with positive market. To investigate, conducted a quantitative approach by simulation of calculating the internal rate of return (IRR) and layout plan analysis. This research use two office buildings in Jakarta. The conclusion of this research is serviced office provide better profit than rent office generally in occupancy rate of 100%."

"Even the most skilled real estate agent can find herself struggling in between sales if she hasn?t mapped out a solid business plan. Yet many agents overlook the importance of developing a long-term strategy."

"The most successful real estate agents help their clients do more than just complete a transaction. They establish a strong personal bond and help their client through a major life transition. "The consultative real estate agent" shows readers how to increase their sales, win more referrals and make more money by becoming one part entrepreneur, one part negotiator, one part problem-solver and one part counselor. It is a unique and invaluable guide to truly deepening their client relationships and improving their business."

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"Sektor properti merupakan industri yang dinamis dan kompetitif dalam perekonomian global. Gen Z yang lahir antara 1997 hingga 2012, kerap terabaikan dibandingkan generasi milenial, meskipun berpotensi besar sebagai pasar properti. Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital terhadap perilaku konsumen Gen Z dalam minat beli properti melalui studi kasus Ambar Property. Menggunakan metode campuran (mix method), dengan pendekatan kuantitatif melalui kuesioner dan kualitatif melalui wawancara dengan ahli pemasaran dari Ambar Property. Analisis kuantitatif dilakukan menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil hipotesis menunjukan bahwa pemasaran digital tidak berpengaruh signifikan terhadap minat beli Gen Z pada properti. Namun, pemasaran digital berpengaruh signifikan untuk perilaku konsumen Gen Z untuk produk properti serta perilaku konsumen berpengaruh signifikan terhadap minat beli properti Gen Z. Pemasaran digital properti perlu menghadirkan konten autentik, interaktif, dan dipersonalisasi menyesuaikan kelengkapan informasi, dan menghadirkan Call to Action (CTA) dengan fokus pada pengalaman yang mulus melalui perangkat seluler. Nilai kuantitatif menunjukan discriminant validity dan nilai Average Variance Extracted (AVE) variabel minat beli belum memenuhi syarat, maka indikator suatu variabel masih sangat berkorelasi dengan variabel lain, sehingga kemungkinan ada tumpang tindih konsep antar variabel.

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The property sector is a dynamic and competitive industry in the global economy. Gen Z, born between 1997 and 2012, is often overlooked compared to the millennial generation, despite its huge potential as a property market. This study aims to analyze the influence of digital marketing on Gen Z consumer behavior in property purchase interest through a case study of Ambar Property. Using a mixed method, with a quantitative approach through questionnaires and qualitative through interviews with marketing experts from Ambar Property. Quantitative analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The hypothesis results show that digital marketing has no significant effect on Gen Z's purchase intention on property. However, digital marketing has a significant effect on Gen Z consumer behavior for property products and consumer behavior has a significant effect on Gen Z property purchase intention. Property digital marketing needs to present authentic, interactive, and personalized content according to the completeness of information, and present Call to Action (CTA) with a focus on a seamless experience through mobile devices. The quantitative value shows discriminant validity, and the Average Variance Extracted (AVE) value of the purchase interest variable has not met the requirements, so the indicators of a variable are still highly correlated with other variables, so there may be overlapping concepts between variables."

"There is a fundamental difference between business continuity planning and crisis management. Even a complete operational plan does little to prepare a company to come through a crisis with strength and confidence. According to Ian Mitroff, crises can (and will) now arise with unprecedented frequency, complexity, and destructive power, as what was once rare is now the norm: terrorism, cyberattacks, large-scale fraud, and kidnappings."