Ditemukan 1 dokumen yang sesuai dengan query
Rosita Safitri, author
ABSTRAK
This paper examines the customer contribution in sustaining firms rsquo competitive advantage through innovation in the smartphone industry. Previous research claims that innovation is important for firms to sustain their competitive advantage and that it is important to consider the customers to have a better outcome of innovation. This study...
2017
S69633
UI - Skripsi (Membership) Universitas Indonesia Library
