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"Teori Distraction-Conflict telah banyak dibahas dalam penelitian terdahulu. Praktik replikasi menjadi semakin penting dalam psikologi sosial. Dengan demikian, studi ini bertujuan untuk mereplikasi efek audiens terhadap performa tugas berdasarkan teori Distraction-Conflict. Penelitian eksperimen ini menggunakan desain independent-groups. Partisipan studi ini melibatkan 40 orang mahasiswa University of Queensland (Mage = 22.40, SDage = 3.95) yang dirandomisasi ke dalam dua kelompok yang berbeda, yaitu kelompok dengan pengamatan penonton dan tanpa penonton. Kedua kelompok partisipan diberi instruksi untuk mengerjakan tugas berupa membuat daftar nama-nama jenis sayuran sebanyak mungkin dalam waktu 90 detik. Konflik perhatian (attentional conflict) dinilai berdasarkan item yang mengukur sejauh mana partisipan mengalami konflik perhatian (merasa terganggu). Dalam studi ini, kami berhipotesis bahwa partisipan dalam kondisi dengan penonton akan menghasilkan skor performa tugas yang lebih rendah pada performa tugas dibandingkan dengan partisipan dalam kondisi tanpa penonton. Selain itu, kami berhipotesis bahwa partisipan dalam kondisi penonton akan melaporkan perasaan lebih terganggu daripada partisipan dalam kondisi tanpa penonton. Hasil penelitian menunjukkan bahwa pengamatan penonton berpengaruh signifikan terhadap performa tugas. Partisipan dalam kondisi dengan penonton (M = 26,05, SD = 4,41) mendapat skor perfoma aktivitas yang lebih rendah secara signifikan dibandingkan dengan partisipan dalam kondisi tanpa penonton (M = 29,95, SD = 4,06), t(38) = -2,91, p = . 006. , d = 0,92. Tidak ada perbedaan yang signifikan mengenai konflik perhatian antara partisipan dalam kondisi penonton (M = 5,05, SD = 1,54) dan partisipan dalam kondisi tanpa penonton (M = 4,45, SD = 1,54), t(38) = 1,23, p = . 225. , d = 0,39. Efek audiens terbukti mempengaruhi kinerja secara negatif pada tugas yang sulit, namun, tidak pasti apakah hal ini disebabkan karena konflik perhatian.

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Many studies have investigated the Distraction-Conflict theory. The practice of replication is becoming increasingly important in social psychology. Thus, this study aimed to replicate audience effects on task performance using the attentional conflict theory. For the experiment, an independent-groups design was implemented. Participants of this study were 40 University of Queensland students (Mage = 22.40, SDage = 3.95) that were randomized into two group conditions: with audience present and with no audience present. Participants in both conditions were instructed to list names of vegetables in as many as possible in 90 seconds. Attentional conflict was assessed based on an item that measured the extent to which participants experienced attentional conflict (felt distracted). In this study, we hypothesised that participants in the audience condition would produce lower scores on task performance than those in the no-audience condition. Moreover, we hypothesised that participants in the audience condition would report feeling more distracted than participants in the no-audience condition. Results showed that participants in the audience condition (M = 26.05, SD = 4.41) scored significantly lower in task performance than those in no-audience condition (M = 29.95, SD = 4.06), t(38) = -2.91, p = .006. , d = .92. There was no significant difference regarding attentional conflict between participants in the audience condition (M = 5.05, SD = 1.54) and those in the no audience condition (M = 4.45, SD = 1.54), t(38) = 1.23, p = .225. , d = .39. The audience effects were shown to negatively affect performance on a difficult task, however, it was unclear whether this was due to attentional conflict."

"Korean Wave (Hallyu) yang memasuki Indonesia menyebabkan banyak perusahaan di Indonesia yang bekerjasama dengan grup idola K-POP untuk memasarkan produk perusahaan tersebut. Dalam penelitian ini, peneliti mengkaji bagaimana interaksi antar penggemar dapat mempengaruhi keinginan pembelian dari penggemar tersebut terhadap produk yang di endorse oleh selebriti yang disukainya. Pertama-tama, peneliti mengidentifikasi 2 macam identifikasi sosial yang dimiliki oleh para penggemar NCT atau yang biasa disebut oleh NCTzen. Kedua macam identifikasi sosial tersebut adalah Customer-to-customer identification (CCI) dan Customer-to-community identification (CMI). Kemudian, peneliti mengidentifikasi 2 aspek customer engagement menjadi Attitudinal dan Behavioral. Selain itu, peneliti juga mengidentifikasi 2 aspek dari Attitude, yakni Attitude towards Brand & Attitude towards Celebrity. Terakhir, peneliti menguji hubungan antara Social Identification - Customer Engagement - Purchase Intention dan juga Attitude - Purchase Intention pada produk Lemonilo yang mengendorse artis K-Pop NCT Dream. Peneliti juga melakukan pengukuran moderasi multigroup untuk mengetahui apakah ada efek moderasi pada durasi lamanya bergabung kedalam fandom NCTzen. Survei dilakukan kepada 1016 responden yang merupakan NCTzen berumur 18 tahun keatas yang mengetahui kampanye Lemonilo x NCT Dream, disebar melalui media sosial Instagram dan Twitter, dan dianalisis menggunakan SEM dengan software Lisrel mengungkapkan bahwa Customer-to-customer identification mempengaruhi Customer-to-community identification dan Customer Attitudinal Engagement. Sedangkan Customer-to-community identification mempengaruhi semua aspek Attitudinal dan Behavioral dari Customer Engagement. Dalam mempengaruhi Purchase Intention, hanya variabel Attitude toward Brand yang tidak mempengaruhi secara signifikan. Fandom Duration juga tidak memiliki efek moderasi pada penelitian ini.

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The Korean Wave (Hallyu) that entered Indonesia caused many companies in Indonesia to cooperate with K-POP idol groups to market the company's products. In this study, the researcher examines how the interaction between fans can affect the purchase intention of the fan for the product endorsed by the celebrity they like. First of all, the researcher identified 2 kinds of social identification that NCTzen (NCT fans) have. The two types of social identification are Customer-to-customer identification (CCI) and Customer-to-community identification (CMI). Then, the researcher identified 2 aspects of customer engagement into Attitudinal and Behavioral. In addition, the researcher also identified 2 aspects of Attitude; Attitude towards Brand & Attitude towards Celebrity. Finally, the researcher tested the relationship between Social Identification - Customer Engagement - Purchase Intention, and also Attitude - Purchase Intention on Lemonilo products that have been endorsed by a K-Pop artist, NCT Dream. Researchers also measured multigroup moderation to determine whether there was a moderating effect on the duration of joining the NCTzen fandom. The survey was conducted on 1016 respondents who are NCTzens aged 18 years and over who are aware of the Lemonilo x NCT Dream campaign, distributed through social media Instagram and Twitter, and analyzed using SEM reveals that Customer-to-customer identification affects Customer-to-community identification and Customer Attitudinal Engagement. Meanwhile, Customer-to-community identification affects all Attitudinal and Behavioral aspects of Customer Engagement. Attitude toward Celebrity significantly influences Purchase Intention while Attitude toward Brand does not. Fandom Duration also had no moderating effect on this study."