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"[ABSTRAKBagian 1: Analisis SituasiMinat membaca masyarakat Indonesia masih tergolong rendah karena minimnya sarana, informasi, serta koleksi buku. Di sisi lain, upaya mengapresiasi karya sastra Indonesia mulai berkembang baik. Namun, kebanyakan orang cenderung menganggap sastra itu berat. Padahal sastra banyak memberikan manfaat. Diperlukan adanya program khusus soal karya sastra Indonesia untuk segmen dewasa muda. Media yang digunakan adalah radio karena meski jangkauannya luas tetapi bisa membangun hubungan personal.Hasil riset khalayak terhadap 55 pendengar radio menunjukkan mayoritas dari mereka merasa butuh dan tertarik dengan ide program bertema sastra. Hampir semua responden setuju jika program karya sastra Indonesia ini direalisasikan.Bagian 2: Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak: Meningkatkan kesadaran masyarakat terhadap pentingnya mengenal karya sastra Indonesia.Manfaat bagi pengelola: Meningkatkan citra positif karena menghadirkan program yang mendidik masyarakat tentang sastra Indonesia.Manfaat ekonomi: Pengelola mendapatkan pemasukan tambahan.Tujuan sosial: Mengenalkan karya-karya sastrawan Indonesia.Tujuan ekonomi: Menambah keuntungan lewat iklan dan sponsor.Bagian 3: Prototipe yang DikembangkanProgram bertema sastra ini mengusung format talkshow, dengan nama ?AKSARA? (Apresiasi Karya Sastra Indonesia). Program akan mengudara di KBR, setiap Sabtu, selama 1 jam, pukul 19.00-20.00 WIB. Program ini menghadirkan sastrawan, penyair, budayawan, atau kritikus sastra sebagai narasumber.Bagian 4: EvaluasiMedia pre-test dilakukan dengan metode Focus Group Discussion (FGD) sebanyak 2 kali. Peserta FGD adalah 10 orang berusia 20-30 tahun. Pre-test dilakukan sebulan sebelum hari siaran program dan setelah prototipe program diproduksi.Evaluasi akan dilaksanakan secara aktif dan pasif, setelah program disiarkan. Metodenya adalah kuesioner digital dan memantau respon pendengar via SMS, email, dan Twitter.Bagian 5: AnggaranAnggaran pembuatan prototipe: Rp 143.000,-Anggaran pembuatan program per edisi: Rp 1.265.000,-Total biaya produksi program selama tiga bulan (13 edisi):Rp 16.445.000,-Anggaran pre-test: Rp 1.925.000 dan Evaluasi per bulan: Rp 1.800.000;

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ABSTRACTPart 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000, Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience’s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000]"

"ABSTRAKPenelitian ini dilatarbelakangi oleh situasi dimana dalam gelar wicaramemiliki sebuah tuntutan utama yang harus dicapai yaitu bagaimana informasi bisadiperoleh sebanyak-banyaknya dari bintang tamu.Untuk itu, pembawa acara dituntutuntuk memiliki keahlian yang terkait dengan bagaimana memilih strategi bertanya,menyesuaikan topik, serta memilih kata yang mampu memicu respons dari bintangtamu.Tujuan penelitian ini adalah untuk merumuskan strategi bertutur yangmenghasilkan respons jawaban yang relevan. Penelitianinimerupakan penelitiankualitatif. Data diperoleh dengan menggunakan teknik simak melalui perekaman dantranskripsi data.Analisis data dilakukan dengan menggunakan teknikpadan. Pendekatan kualitatif dilakukan dengan memerhatikan tindak tutur langsungdan tidak langsung, memerhatikan penggunaan strategi kesantunan, memerhatikanrelevansi jawaban dengan pertanyaan. Hasil analisis menunjukkan bahwa penggunaanTTTL dan TTL sama-sama efektif digunakan dalam memeroleh jawaban yangrelevan, namun harus disertai dengan penggunaan strategi kesantunan.Sementara itu,faktor topik pembicaraan serta bintang tamu sangat memengaruhi pemilihan strategikesantunan.Oleh karena itu, penggunaan strategi kesantunan menjadi titik tolakpaling utama yang menentukan berhasil atau tidaknya pemerolehan jawaban yangrelevan.

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ABSTRACTThis research is based on the situation where talk show has the main aim to beaicheved; it is to require the information as much as possible from the guess stars.Combining to this aim, the host is expected to have an ability in which how theychoose speech strategies to give the question, mathching the strategies used with thetopic, and how they choose the words which has the ilocusionary force. The aim ofthis research is to formulate the speech strategy which is successful achieve moreinformation and relevant with question given. This research is qualitative research.The data obtained by refer technique through recording and transcriptions data. Thedata analyze by coherent technique. The qualitative approach is done by pay attentionto the direct and indirect speech act, the relevancy of the respons and question, andpoliteness strategies. The data finding shows that both of direct and indirect speechact are effective to use to acquire the relevant response. However, both of themshould be accompanied by politeness strategies. Meanwhile, the topic and guests arethe factors which influence the politeness strategies used. Therefore, politenessstrategies used is the main point which determines the relevancy of guest's responses."

"Penelitian ini mengkaji teori enam jenis maksim kesantunan berbahasa dalam ilmu pragmatik yang dirumuskan oleh Leech (1993) dalam acara program televisi gelar wicara di Rusia yang berjudul Вечер С Владимиром Соловьевым (Vecher S Vladimirom Solovevym) pada salah satu episodenya yaitu Вся Правда О Шоу-Бизнесе (Vsya Pravda O Shou-Biznese). Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif. Penulis mengategorikan data tuturan dari percakapan partisipan acara ke dalam enam jenis maksim kesantunan. Dalam data penelitian ini ditemukan maksim kesantunan berjumlah total 29 tuturan yang terdiri dari lima tuturan maksim kedermawanan, empat tuturan maksim kebijaksanaan, tujuh tuturan maksim pujian, lima tuturan maksim kerendahan hati, enam tuturan maksim kesepakatan dan dua tuturan maksim simpati.

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This research examines the theory of six types of language politeness maxims in pragmatics formulated by Leech (1993) in a talk show television program in Russia entitled Вечер С Владимиром Соловьевым (Vecher S Vladimirom Solovevym) in one of its episodes, namely Вс я Правда О Шоу-Бизнесе (Vsya Pravda O Shou-Biznese). The writing method used in this research is a descriptive qualitative. The author categorizes speech data from event participant conversations into six types of politeness maxims. In this research data, it was found that there are a total of 29 politeness maxims, consisting of five maxims of generosity, four maxims of tact, seven maxims of praise, five maxims of modesty, six maxims of agreement and two maxims of sympathy."