Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :
Penelitian ini bertujuan untuk menemukan anteseden-anteseden halal destination brand equity dan pengaruhnya terhadap tourist motivation dan travel revisit intention pada 10 destinasi pariwisata halal yang dipilih Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia berdasarkan Indonesian Muslim Travel Index 2019. Data penelitian didapatkan dari 413 wisatawan nusantara pada generasi X dan Y yang pernah mengunjungi salah satu dari destinasi halal tersebut selama 5 tahun terakhir dan metode structural equation modeling (SEM) digunakan untuk mengolah. Hasil penelitian menunjukkan bahwa 2 dari 5 anteseden halal destination brand equity tidak berpengaruh signifikan, yaitu halal destination awareness dan halal destination image. Selain itu, ditemukan bahwa halal destination brand equity berpengaruh positif dan signifikan terhadap tourist motivation dan travel revisit intention pada pariwisata halal di Indonesia. ......This research aims to find the effect of halal destination brand equity’s antecedents on tourist motivation and travel revisit intention on Indonesia’s 10 halal tourism destinations. The research data was collected from 413 domestic tourists from X dan Y generations who visited one of those halal tourism destinations for the last 5 years and analyzed by structural equation modeling (SEM) technique. This research revealed that 2 of 5 antecedents, halal destination awareness and halal destination image, do not have a significant effect to halal destination brand equity. Rather than that, this also revealed that there was a positive and significant effect between halal destination brand equity to tourist motivation and travel revisit intention on Indonesia’s halal tourism destinations.

Abstrak :
Penelitian ini menguji pengaruh persepsi terhadap motivasi untuk mengunjungi Museum Seni Rupa dan Keramik di Jakarta, Indonesia. Museum memiliki peran penting dalam sektor budaya, ekonomi, sosial, dan pariwisata, dan memahami persepsi serta motivasi pengunjung dapat meningkatkan relevansi dan keberlanjutan sebuah museum. Penelitian ini didasarkan pada penelitian sebelumnya, khususnya yang menyelidiki bagaimana persepsi wisatawan memengaruhi motivasi mereka untuk mengunjungi museum. Data dikumpulkan melalui survey yang disebarkan secara online dengan target responden adalah individu yang belum pernah mengunjungi Museum Seni Rupa dan Keramik, berusia minimal 17 tahun, dan berdomisili di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif serta analisis statistik deskriptif dan inferensial, termasuk Korelasi Pearson dan regresi linier sederhana. Hasil penelitian menunjukkan bahwa persepsi positif secara signifikan meningkatkan motivasi berkunjung dan menyoroti pentingnya untuk memenuhi harapan dan kebutuhan pengunjung. Studi ini bertujuan untuk memberikan wawasan untuk meningkatkan layanan museum, menarik lebih banyak pengunjung, dan memastikan keberlanjutan dalam jangka panjang. Penelitian selanjutnya harus mempertimbangkan sampel yang lebih besar dan beragam untuk dapat menggeneralisasi hasil lebih lanjut. ......The study examines the influence of tourist perception on the motivation to visit Museum Seni Rupa dan Keramik in Jakarta, Indonesia. Museums play a crucial role in cultural, economic, social, and tourism sectors, and understanding visitor perceptions and motivations can enhance their relevance and sustainability. This research builds on prior studies, explicitly investigating how tourists' perceptions impact their motivation to visit the museum. Data was collected through a survey distributed online, targeting individuals who have never visited the museum, are at least 17 years old, and reside in Jakarta. The study utilized a quantitative approach, employing descriptive and inferential statistical analyses, including Pearson correlation and simple linear regression. The findings indicate that positive perceptions significantly enhance the motivation to visit, highlighting the importance of addressing visitor expectations and needs. The study aims to provide insights for improving museum services, attracting more visitors, and ensuring long-term sustainability. Future research should consider a more extensive and more diverse sample to generalize the findings further.

Abstrak :
[This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. The articles are based on presentations and panel discussions presented at the worldś largest tourism convention, the ITB Berlin Convention., This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. The articles are based on presentations and panel discussions presented at the worldś largest tourism convention, the ITB Berlin Convention.]