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"Artikel ini bertujuan untuk memaparkan representasi produk prêt-à-porter  Yves Saint Laurent terhadap perkembangan kelas menengah pada masa les trente glorieuses (1945 – 1975). Analisis dalam artikel ini dilakukan dengan menggunakan teori diferensiasi milik Pierre Bourdieu untuk mengetahui faktor pembeda antar kelas sosial melalui pakaian. Konteks masa les trente glorieuses juga akan dikaitkan dengan permasalahan perkembangan kelas menengah. Hasil penelitian menunjukkan bahwa produk prêt-à-porter Yves Saint Laurent menjadi alternatif bagi kelas menengah agar dapat berpenampilan seperti kaum borjuis dengan tujuan membuktikan adanya perubahan kelas sosial yang dialaminya dengan cara menggunakan merek pakaian yang sama, walaupun produk yang digunakan berbeda kelasnya.

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The purpose of this article is to explain the Yves Saint Laurent’s prêt-à-porter products as the representation of the development of the middle class during the les trente glorieuses era (1945-1975). The theory of differentiation from Pierre Bourdieu is used to analyses the differentiating factors between social classes through its attire. The context of les trente glorieuses will also be linked to the issue of the development of the middle class in this article. The results show that Yves Saint Laurent's prêt-à-porter product seems to be an alternative for the middle class in order to look like the bourgeoisie by using the same clothing brand, even though the products has the different class."

"Penelitian ini mengaitkan perkembangan rute Air France selama masa Les Trente Glorieuses dengan masyarakat di masa itu. Setelah Perang Dunia II berakhir, pemulihan penerbangan komersial pascaperang adalah salah satu prioritas Pemerintah Prancis. Air France sebagai maskapai nasional Prancis didorong untuk melakukan perkembangan pelayanan berupa peningkatan fasilitas di dalam dan di luar kabin pesawat, juga pembukaan rute-rute baru. Selama l'rga puluh tahun, Air France mewakili Prancis menjalin kerjasama dengan berbagai negara beserla maskapai nasionalnya untuk memperluas jaringan rute. Perkembangan rute dilakukan karena Air France sebagai maskapai nasional berlugas mengakomodir kebutuhan masyarakat Prancis untuk bepergian lebih cepat nyaman, dan dengan pilihan destinasi yang semakin banyak. Sehubungan dengan hal itu, penelitian ini secara deskriptif-analisis membahas keadaan sosial ekonomi masyarakat Prancis pada Masa Les Trente Glorieu.ses agar terlihat kebutuhan mereka sebagai konsumen penerbangan. Latar sosial ekonomi setiap kalangan dalam masyarakat akan menimbulkan motif-motif khusus untuk memanfaatkan rute baru Air France.

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This thesis specifies on Air France route accession during The Glorious Thirty and its correlation with French society in that period. At the end of World War II, commercial aviation has made it into one of French Govemment's priorities. Air France as a flag-carrier was assigned to improve its service through innovations on the inside and outside of the cabin, as well as route inaugurations. Throughout The Glorious Thirly, Air France on behalf of French Government affiliated with numerous countries along with their flag-carrier to expand its route network. This step was essential for Air France as it has full responsibility to accommodate French people's need to travel. Air France had to offer a faster and more pleasant flight with divers destination choices due to its status as flag-carier. Thus, the during The Glorious Thirty This thesis specifies on Air France route accession during The Glorious Thirty and its correlation with French society in that period. At the end of World War II, commercial aviation has made it into one of French Govemment's priorities. Air France as a flag-carrier was assigned to improve its service through innovations on the inside and outside of the cabin, as well as route inaugurations. Throughout The Glorious Thirly, Air France on behalf of French Government affiliated with numerous countries along with their flag-carrier to expand its route network. This step was essential for Air France as it has full responsibility to accommodate French people's need to travel. Air France had to offer a faster and more pleasant flight with divers destination choices due to its status as flag-carier. Thus, the, o"iul-""o.romic background of French society at that time is descriptively analyzed in order to see their needs as commercial aviation consumer as it will interpret their motivation of travelling with Air France's new routes."