Ditemukan 2 dokumen yang sesuai dengan query
Idham Tamim Aldary
Abstrak :
Penelitian ini membahas identifikasi dan pengungkapan makna pesan yang terkandung dalam posting pada akun instagram Gubernur Jawa Barat 2018 Ridwan Kamil dengan nama akun @ridwankamil. Penelitian ini mengambil waktu pada masa kampanye Pemilihan Gubernur Jawa Barat 2018 yang dimenangkan oleh Ridwan Kamil. Penelitian ini menggunakan paradigma kritis dengan pendekatan kualitatif. Strategi yang digunakan adalah multi-strategi yaitu visual content analysis dan visual communication. Hasil penelitian memperlihatkan bahwa posting yang dibuat oleh akun @ridwankamil memiliki kecenderungan untuk menyampaikan posting dengan coding yang identik dengan personal selling dari sosok Ridwan Kamil (official dan personalized). Melalui strategi visual communication terlihat bahwa akun @ridwankamil cenderung menggunakan sosok orang lain dan berada dalam posisi minoritas untuk digunakan sebagai kendaraan bagi Ridwan Kamil untuk mendapatkan engagement. Selain itu akun @ridwankamil juga menggunakan kelemahan yang dimiliki oleh seseorang untuk digunakan dalam mengangkat citra, menggunakan kesadaran palsu untuk menarik engagement dari publik, reclaim terhadap suatu prestasi dan eksploitasi kemanusiaan untuk mendapatkan engagement.
......This research discusses the identification and disclosure about the meaning of the message contained in the instagram posting of West Java Governor Instagram account Ridwan Kamil. This research took place during the campaign period for the 2018 West Java Gubernatorial Election won by Ridwan Kamil. This study uses a critical paradigm with a qualitative approach. The strategy used is multi-strategy namely visual content analysis and visual communication. The results indicated that the posts made by the @ridwankamil had a tendency to submit posts with coding that was identical to the personal selling of the figure of Ridwan Kamil (official and personalized). Through strategy visual communication, it can be seen that the @ridwankamil account tends to use other people's figures and their minority position to be used as a vehicle for Ridwan Kamil to get engagement. In addition, the @ridwankamil also uses weaknesses that are owned by someone to be used in lifting the image, using false awareness to attract engagement from the public, reclaiming an achievement and exploitation of humanity to get engagement.
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
T52139
UI - Tesis Membership Universitas Indonesia Library
Bekkers, Victor
Abstrak :
mages have traditionally played an important role in politics and policy making, propaganda and public communication. But with the increasing ubiquity of visual technologies that facilitate the production, distribution, and consumption of images in new and innovative ways, contemporary society is inundated with visual material - a visual culture has emerged. Although visual culture and the technologies which underpin it have been explored, a clear link to policy making is still lacking. This book links the emergence of visual culture in policy making, and explores how the technologies used to create and distribute it, influence the course, content and outcome of public policy. Dealing with the entire cycle of public policy making from agenda-setting to policy design, decision making to evaluation, it features a diverse range of international case studies from freedom of speech to water management. This innovative and challenging book will be essential reading for researchers, academics and advanced students in public administration, public policy and political science, and to anyone with an interest in visual culture.
New York: Routledge, 2015
302.22 BEK v
Buku Teks Universitas Indonesia Library