Hasil Pencarian  ::  Simpan CSV :: Kembali

"Profil Perusahaan Carl & Claire merupakan merek parfum lokal yang membawa nilai kepercayaan diri melalui slogan “perfumes that make you feel confident” dan memiliki aspirasi untuk menginspirasi orang agar dapat selalu percaya dan menyayangi diri sendiri. Analisis Situasi Industri wewangian global dan Indonesia berkembang pesat selama pandemi dan diperkirakan masih akan terus bertumbuh 3,64% setiap tahunnya. Pasar parfum lokal Indonesia cukup kompetitif dengan HMNS sebagai pemimpin pasar lokal yang memiliki tingkat awareness dan market share tertinggi. Brand awareness dan brand preference Carl & Claire masih cukup rendah dibandingkan dengan HMNS. Carl & Claire masih belum dapat menyampaikan brand valuenya kepada khalayak secara optimal. Tujuan Tujuan Pemasaran Membangun brand awareness, brand image, dan brand association. Meningkatkan eksistensi Carl & Claire secara online dengan berfokus pada engagement dengan konsumen. Menciptakan brand preference Tujuan Komunikasi Memperkenalkan dan mengedukasi khalayak tentang merek dan nilai kepercayaan diri yang dibawa oleh Carl & Claire. Strategi Mengadaptasi model AISAS (attention - interest - search - action - share) dengan memanfaatkan periklanan, kolaborasi, pemasaran media sosial, pelaksanaan acara, promosi penjualan, dan pengalaman pada kemasan. Pesan Kunci “Datang dari Hati” menunjukkan bahwa insecurity datang dari hati, dan begitu pula dengan penawarnya yang juga harus datang dari dalam hati. Sebagai merek kepercayaan diri, Carl & Claire lahir dari hati dan siap untuk menemani dan mendengarkan suara hati dari orang-orang yang sedang berjuang melawan insecurity. Khalayak Sasaran Demografis Perempuan usia 18-35 tahun pada kelas ekonomi A & B, mahasiswa atau first jobber yang berada pada masa transisi. Geografis Jabodetabek, Surabaya, Medan, Makassar sebagai target primer. Semarang, Malang, Yogyakarta, sebagai target sekunder. Psikografis Kelompok yang memiliki ketertarikan terhadap bidang kecantikan, memperhatikan pencapaian, kesehatan mental, dan pengembangan diri. Secara kerangka segmentasi VALS (values, attitudes, lifestyle), kelompok ini merupakan kategori thinkers. Perilaku Memiliki kebiasaan membawa parfum di dalam tas dan memiliki preferensi serta intensi pembelian produk lokal, serta sedang mengalami atau mencari cara untuk mengatasi permasalahan kepercayaan diri. Periode Januari - Juni 2022 Anggaran Rp625.990.000,00 (enam ratus dua puluh lima juta, sembilan ratus sembilan puluh ribu rupiah) untuk 6 bulan kegiatan kampanye. Evaluasi Input Dilakukan secara teratur dengan memastikan setiap kegiatan terlaksana sesuai dengan perencanaan dan linimasa. Output Tercapainya objektif setiap kegiatan seperti reach, impression, engagement rate, profile visitor, pengikut baru, peningkatan penjualan, dan partisipan kegiatan yang akan diukur melalui social media analytics tools. Outcome Pengukuran dampak dan evaluasi dari kegiatan yang terlaksana sesuai dengan tujuan pemasaran.

---

Company Profile

Carl & Claire is a local perfume brand that carries confidence value through their tagline "perfumes that make you feel confident" and aspires to inspire people to always have confidence and self-love.

Situation Analysis

The global and Indonesian fragrance industries have been growing rapidly during the pandemic and are still expected to continue to grow by 3.64% annually.

Indonesia's local perfume market is quite competitive with HMNS as the local market leader, which has the highest level of awareness and market share.

Carl & Claire's brand awareness and brand preference are still quite low compared to HMNS.

Carl & Claire is still unable to optimally convey its brand value to their audiences.

Objectives

Marketing Objectives

Building brand awareness, brand image, and brand association.

Increasing Carl & Claire's online presence by focusing on audience engagement.

Creating brand preference

Communication Objectives

Introduce and educate audiences about Carl & Claire and their value, which is confidence.

Strategy

Adopting the AISAS (attention - interest - search - action - share) model by leveraging advertising, collaborative marketing, social media marketing, event marketing, sales promotions, and packaging experiences.

Key Message

"Datang dari Hati" (EBT: Coming from the Heart) shows that insecurity comes from the heart, and so does the cure. As a brand of confidence, Carl & Claire was born from the heart and ready to accompany and listen to the inner voices of people that are struggling with insecurity.

Target Audience

Demographic

Female, 18-35 years old, in SEC A-B, a student or first jobber who is currently in a transitional stage of their lives.

Geographic

Jabodetabek, Surabaya, Medan, Makassar as primary targets. Semarang, Malang, Yogyakarta, as a secondary target.

Psychographic

Having interest in beauty, paying attention to achievement, mental health, and self-development. In terms of VALS segmentation (values, attitudes, lifestyle), they are thinkers.

Behavioral

Having the habit of bringing perfume in their bag and having preferences/intentions to buy local products and experiencing or looking for ways to overcome confidence issues.

Timeline

January - June 2022

Budget

IDR 625.990.000 (six hundred and twenty five million, nine hundred and ninety thousand rupiah) for 6 months of campaign activities.

Evaluation

Input

Done regularly by ensuring every activity is in accordance with the plan and schedule.

Output

The achievement of the objectives of each activity, such as reach, impression, engagement rate, profile visitors, new followers, sales growth, and participation in activities that will be measured through social media analytics tools.

Outcome

Measurement of the impact and evaluation of activities is in accordance with marketing objectives."

"ABSTRAK Objektifikasi seksual terhadap perempuan terjadi ketika perempuan dianggap sebagai objek. Selain di interaksi sosial secara langsung, objektifikasi seksual juga muncul di berbagai media, seperti prosa, film, serta iklan. Makalah ini membahas objektifikasi seksual terhadap perempuan di iklan Carl's Jr. yang disiarkan di acara Super Bowl pada tahun 2012, 2013, dan 2015, peran laki-laki dalam iklan tersebut, serta perubahan dalam objektifikasi seksual dalam tiga iklan yang akan dibahas. Analisis tekstual akan digunakan dalam makalah ini. Selain itu, Skala Objektifikasi Seksual yang diciptakan oleh Rachel Allyn juga akan digunakan untuk menilai objektifikasi seksual di iklan secara kuantitatif. Dalam skala ini, perempuan dalam iklan akan dinilai berdasarkan empat aspek, yaitu pakaian, posisi terhadap benda atau orang lain, bagian tubuh terlihat, dan slogan/kopi/dialog dalam iklan. Hasil penelitian menunjukkan bahwa semua iklan yang dianalisis mendapatkan nilai 4 dari maksimum 4 dalam skala. Selain itu, penelitian ini menunjukkan bahwa laki-laki di dalam iklan mempunyai peran untuk meningkatkan objektifikasi seksual terhadap perempuan di dalam iklan. Terakhir, penelitian ini menunjukkan peningkatan objektifikasi seksual terhadap perempuan yang tidak signifikan dalam iklan Carl's Jr. di acara Super Bowl 2012 hingga 2015.ABSTRACT Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015.;Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015.;Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015.;Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015.;Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015."

"ABSTRAKJakarta yang telah didukung oleh teknologi big data. Peran teknologi big data bagi perkembangan smart city sangat penting karena dapat menjadi dasar untuk menyusun perencanaan dan menentukan kebijakan pemerintah daerah. Pada tesis ini dibahas mengenai analisis implementasi teknologi big data di Pemerintah Provinsi DKI Jakarta dengan menggunakan metode gap analysis pada data-data hasil in-depth interview dan data pendukung lainnya. Berdasarkan hasil gap analysis diketahui bahwa implementasiteknologi big data di Jakarta Smart City masih memerlukan perbaikan dan pengembangan karena masih adanya kesenjangan pada elemen-elemen penelitian yaitu data, infrastruktur, pengelolaan, sumber daya manusia dan manfaat. Pada penelitian ini selanjutnya dirumuskan usulan perbaikan terhadap kesenjangan yang ditemukan dan menyusun urutan prioritas perbaikan dengan menggunakan metode capability, accessibility, readiness dan leverage (CARL).

---

ABSTRACTThe Jakarta Smart City Unit is a work unit of the Jakarta Provincial Government in Indonesia with the main duty and function of implementing smart city, one of itsefforts using big data technology. The role of big data technology in the development of smart city is very important, because it can be the basis of the steps in determining the policies of the local government. This study discusses and analyses the implementation of big data technology in the Provincial Government of Jakarta by using gap analysis tool based on in-depth interview data and other supporting data. Based on the results of the gap analysis, it is known that the use of big data technology in Jakarta Smart City still needs improvement and development because there are still gaps in the research elements, namely data, infrastructure, governance, human resources and benefit. In this study the proposed improvements to the gaps that were found and formulated the priority order of improvement using the method of Capability, Accessibility, Readiness,and Leverage CARL."

"Penelitian ini bertujuan untuk menunjukkan bahwa keinginan manusia untuk mencapai idealisme dalam parenthood diakari oleh sisi shadow dalam psyche manusia, sehingga dapat menjadi obsesi yang destruktif ketika menyebabkan tindakan irasional. Analisis novel Pet Sematary karya Stephen King ini dilakukan secara kualitatif menggunakan pendekatan psikoanalisis Carl Jung mengenai kepribadian shadow manusia dan teori kedukaan Elizabeth Kübler-Ross. Penelitian ini berusaha menjelaskan tokoh Louis Creed yang mengalami hambatan untuk pulih dari kedukaannya dan gagal mewujudkan idealisme peran ayah yang diharapkannya. Hasil penelitian ini menunjukkan bahwa shadow dapat menjadi motivator positif bagi manusia untuk mengembangkan diri dalam menjalani fatherhood yang baik, tetapi dapat berdampak negatif jika mendominasi secara berlebihan. Kedukaan atas kematian menjadi titik balik besar yang menentukan terjadinya dominasi negativitas shadow pada manusia. Penelitian ini menemukan bahwa munculnya shadow dalam proses kedukaan karakter tidak hanya menghambat proses karakter untuk menerima kematian, tetapi juga menggagalkan harapannya akan idealisme. Kegagalan atas dua aspek tersebut terjadi karena dominasi shadow menyebabkan manusia tergerak untuk melakukan segala cara, termasuk cara-cara negatif, demi memenuhi obsesinya atas idealisme peran ayah (fatherhood) bagi keluarganya.

---

This research aims to show that the human desire to achieve idealism in parenthood is rooted in the shadow side of the human psyche so it can become a destructive obsession when it causes irrational actions. The analysis of the novel Pet Sematary by Stephen King was carried out qualitatively using Carl Jung's psychoanalytic approach regarding human shadow personalities and Elizabeth Kübler-Ross's theory of grief. This research attempts to explain the character of Louis Creed who experiences obstacles in recovering from his grief and fails to realize the idealism of his expected father's role. The results of this research show that shadow can be a positive motivator for humans to develop themselves in carrying out good fatherhood, but can have a negative impact if they dominate excessively. Grief over death is a major turning point that determines the dominance of shadow negativity in humans. This research found that the appearance of shadow in the character's grief process not only hinders the character's process of accepting death but also thwarts his hopes for idealism. Failure in these two aspects occurs because the dominance of the shadow causes humans to be moved to do everything they can, including negative methods, to fulfill their obsession with the idea of fatherhood for their family."

"This article attempts to contextualise how Max Weber influenced Carl Schmitt’s concept of the state and the political. By looking into Weber’s definition of the political association, the article firstly addresses an intimate relationship between his concept of the political and the feature of exercising violence. Under this definition, the state, as one kind of the political associations he defined, could be seen as an association that achieves “the monopoly of legitimate physical violence.” This Weberian definition of the state seems to influence how Schmitt defines the concept of the political. The article then analyses how Schmitt transformed such a Weberian definition into his concept of the political, i.e. to distinguish friends from enemies by which to decide what group is the aim of violence, and his concept of the state, i.e. a political entity that monopolises any decision from the political. The article concludes Schmitt’s Weberian legacy by pointing out that Schmitt, how-ever, tried to decouple the concept of the political from the state in order to account political developments. That is, how the international law and the world order trans-form when the states can no longer hold the monopoly of exercising violence."

"Sistem rekomendasi menjadi salah satu kebutuhan utama bagi penyedia layanan e-commerce untuk memberikan saran rekomendasi produk sesuai dengan apa yang diinginkan oleh pengguna. Salah satu pendekatan yang paling banyak dilakukan dalam membangun sistem rekomendasi adalah collaborative filtering, dengan menggunakan data explicit feedback, yang dapat berupa review atau rating. Sistem rekomendasi dengan pendekatan collaborative filtering telah banyak dikembangkan dengan menggunakan metode machine learning dan metode deep learning. Penelitian ini berfokus untuk mengembangkan sistem rekomendasi dengan pendekatan collaborative filtering berbasis deep learning dengan menggunakan data gabungan review dan rating. Teknik deep learning yang digunakan diperkaya dengan word embeddings untuk dapat menangkap interaksi yang terdapat dalam data review. Penelitian ini menggunakan arsitektur yang diadopsi dari CARL. Modifikasi yang dilakukan pada CARL meliputi pengubahan optimizer dan penggunaan beberapa pretrained word embedding yang berbeda. Selain itu, penelitian ini juga membandingkan performa sistem rekomendasi yang diusulkan antara dataset berbahasa Inggris dan berbahasa Indonesia. Untuk melakukan evaluasi performa sistem rekomendasi yang dikembangkan, digunakan metrik evaluasi mean squared error (MSE). Hasil penelitian menunjukkan modifikasi model CARL (Review-based) dengan menggunakan optimizer Adam (CARL (Review-based) – Adam) menunjukkan performa terbaik dan dapat mengalahkan performa dari baseline model.

---

Recommender systems are one of the main needs for e-commerce to provide product recommendations according to what the users want. One of the most widely used approaches in developing recommender systems is collaborative filtering, using explicit feedback data, which can be in the form of reviews or ratings. Various collaborative filtering methods have been developed using machine learning and deep learning methods. This study focuses on developing deep learning-based recommender systems with collaborative filtering approach using combined reviews and ratings data. The deep learning technique that being used is enriched with word embeddings to capture the interactions contained in the review data. This study uses an architecture adopted from CARL. Modifications made to CARL include changing the optimizer and using several different pretrained word embeddings. This study also compares the performance of the proposed recommender systems between English datasets and Indonesian datasets. To evaluate the performance of the recommender systems, the mean squared error (MSE) evaluation metrics is used. The results showed that the modification of CARL (Review-based) model using Adam optimizer (CARL (Review-based) – Adam) showed the best performance and could beat the performance of the baseline model."