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Hasil Pencarian

Ditemukan 1 dokumen yang sesuai dengan query
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Wahyuningsih, author
Effects of consumer search behavior typology on the relationship between customer satisfaction and behavioral intentions / Wahyuningsih
ABSTRACT
The author investigates how consumer search behavior typology affects the relationship between consumer satisfaction and behavioral intentions. The results show that the type of consumer as defined by wether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages....
Depok: Management Research Center Graduate School of Management FEUI, 2007
330 UI-SEAM 1:1 (2007)
Artikel Jurnal  Universitas Indonesia Library