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Abstrak :
The airlines in Indonesia at this moment are deeloping very fast. Since the establishment of the Aviation Deregulatation in 1999, a lot of airlines have been entering the airlines world. Each airline owns its own method to attract customers. Some airlines remain in the Full Service Airlines (FSA) concept which offers good service with normal pricing, but some choose the Low Cost Airlines (LCA) method which offers low fare flights. The objective of this research is to compare the ticket fare between Air Asia, which uses the low cost concept, with Garuda Indonesia, wich uses the full service concept, based on the ticket reservation method used. Researcher also analysed the effects of reservation methods and timing to the low fare tickets for both AirAsia low cost concept and Garuda Indonesia full service concept This Research was conducted during December 2007. 80 questions was distributed, consisted 14 questions that related to all indicators as mentioned above. This research used accidental convenience sampling. Researcher used the quantitative dan descriptive methods by using T-Test Independent Samples to analyse the comparison and Anova to analyse the effect by using SPSS Version 15.0. This research found that the comparison of the effect of flight ticket reservation method option to the price level between low cost airlines, represented by Garuda Indonesia has a significant influence. The reservation method and time reservation have a significant influence to the price.

Abstrak :
Fokus dari laporan ini adalah untuk membahas pengaruh dari kualitas servis, nilai uang, dan kepuasan pelanggan terhadap intensi perilaku di maskapai berbiaya rendah dan maskapai full service. Hasil penemuan ini menyatakan bahwa kualitas servis memiliki pengaruh positif terhadap intensi perilaku. Nilai uang dan kepuasan pelanggan juga memiliki pengaruh positif terhadap intensi perilaku. Hasil dari penelitian ini dapat membantu industri penerbangan baik maskapai berbiaya rendah dan maskapai full service untuk memprediksi tindakan konsumen untuk pembelian masa depan sekaligus memberikan wawasan kepada departemen pemasaran dalam industri penerbangan. ......The focus of this study is to examine the effect of service quality, perceived value for money, and customer satisfaction on behavioral intention in both low cost and full service airline. This study finds that service quality has positive effect towards behavioral intention. Perceived value for money and customer satisfaction also has positive effect towards behavioral intention. The findings of this study enable airline industry both low cost and full service airline to forecast future purchasing behavior and provide insights for the marketing departments.

Abstrak :
Munculnya Low Cost Airlines dan skema pengurangan biaya merupakan ancaman besar bagi Full Service Airlines yang menyediakan layanan unggul. Low Cost Airlines mengubah pola harga pasar penerbangan dengan menetapkan harga rendah yang berakibat pada penghapusan layanan tambahan. Penelitian-penelitian terdahulu telah menyelidiki alasan orang-orang memilih Full Service Airline dibanding Low Cost Airline atau sebaliknya. Penelitian ini mencoba untuk memprediksi kepuasan dan intensi perilaku dari penumpang full service dan low cost airlines dengan menguji peranan value for money nilai uang, kualitas layanan, dan citra maskapai penerbangan. Structural Equation Modeling dengan menggunakan Partial Least Square digunakan untuk menguji pengaruh nilai uang, kualitas layanan, dan citra maskapai penerbangan terhadap kepuasan pelanggan dan intensi perilaku mereka. Hasil penelitian menunjukkan bahwa untuk penumpang full service airlines, kualitas layanan memainkan peran penting untuk mempengaruhi intensi perilaku, sedangkan untuk penumpang low cost airlines, nilai uang yang dirasakan lebih dipentingkan. Namun, pengaruh nilai uang dan kualitas layanan tidak bisa secara langsung memprediksi intensi perilaku penumpang. Melainkan, intensi perilaku dari penumpang full service dan low cost airlines dapat dicapai melalui jalur kronologis kualitas layanan/nilai uang- kepuasan pelanggan-citra maskapai penerbangan-intensi perilaku. ......The emergence of Low Cost Airlines and their cost reduction schemes is a major threat to Full Service Airlines that are driven by superior services. Low Cost Airlines changed the price pattern of airline market by setting a low price which results in eliminating additional services. There has been research investigating the reasons of people choosing Full Service Airline over Low Cost Airline or vice versa. This research attempts to predict satisfaction and behavioral intentions of full service and low cost airline passengers by examining the role of value for money, service quality, and airline image. Structural Equation Modeling by Partial Least Square was employed to test the effect of value for money, service quality, and airline image on customer satisfaction and their behavioral intentions. Results revealed, for full service airline passengers, service quality plays an important role to affect behavioral intentions, whereas for low cost airline passengers, perceived value for money is more concerned. However, the influence of value for money and service quality cannot directly predict the passengers rsquo behavioral intentions. Instead, the behavioral intentions of full service and low cost airline passengers can be achieved through the chronological path of service quality value for money customer satisfaction airline image behavioral intentions.

Abstrak :
Lempung serpih merupakan salah satu jenih tanah yang memiliki daya dukung buruk, sehingga mengakibatkan konstruksi yang dibangun diatasnya mudah rusak atau rubuh akibat dari proses kembang susut yang berulang setiap perubahan musim kemarau ke musim hujan atau sebaliknya.Sudah banyak dilakukan penelitian untuk memperbaiki sifat tanah lempung serpih dengan mencampur bahan kimia namun hal tersebut tidak ramah terhadap lingkungan sekitar. Bahan alam merupakan alternative yang ramah lingkungan. Dalam penelitian ini bahan stabilisasi ialah Pasir tras yaitu bahan alam yang bisa digunakan sebagai bahan dasar pembuatan batu batako, industri semen dan campuran bahan bangunan. Ada 5 variasi persentase pasir tras yang ditinjau untuk mendapatkan persentase yang efektif. Persentase efektif ini akan digunakan sebagai campuran untuk melihat seberapa besar pengaruh pasir tras terhadap kekuatan tanah melalui pengujian CBR ......Clay Shale is one of the soil types that has low bearing capacity, so that the construction built on it easly collapsed or damaged by swelling and shrinkage processes every time dry season changes into rainy season also the opposite. Many researchs have been conducted to improve the properties of clay shale by mixing chemicals but it is not friendly to the environtment. Natural materials are environmentally friendly alternatives. In this research stabilization material is sand tras, which is natural material that can be ingredients of brick making, cement industry and a mixture of building materials. There are 5 variation in the percentage of sand trass covered for an effective percentage. This effective percentage will be used as an alloy to see how much sand tras affects the forces of the clay shale soils through the CBR test.