"The following independent study paper will present an overview of the car industry in France
(Europe) and South Korea (Asia) for the United States of America car industry. It will focus
upon the historical background, and facts regarding several macroeconomic conditions, market
conditions and socio-cultural conditions. The author chose France and South Korea, because
both of them have appeared to have a good surface level for doing a foreign business for the US
car Industry to open up their new production there. This paper used a literature review based on
google scholars and the government's website. According to the Korea Automobile
Manufacturers Association (KAMA) automobile output from Korea totaled 3,506.848 units in
2020, down 11.2 percent from 2020. Despite the fall in production, the country's overall auto
output ranking moved up two notes from 2020. Car Production in France decreased to 1316371
Units (1316,371 K Units) in 2020. The maximum volume was 3701870 Units and minimum was
1316371 Units. Based upon the information gathered in this paper, South Korea has overall
better conditions for US production and market seeking firms, compared to France, due to the
historical background within the automotive industry, as well as the historical relations with the
United States could support the choice for South Korea for investment opportunities, and so does
the potential for future innovation capabilities of the region
."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021