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Gabby Evitho
"[ABSTRAK
RINGKASAN EKSEKUTIF
Profil Perusahaan
Lucky Tours merupakan salah satu agen tour dan travel, yang bertempat di Jalan Ternate no.28 D, Jakarta. Didirikan di Jakarta pada tanggal 16 Oktober 2001 oleh PT. Lucky Wisata Indah, Lucky Tours dipimpin oleh pasangan suami-istri, Latif Tanamas dan Kurnia Ningsih.
Berawal dari kesukaan terhadap traveling, pasangan suami-istri tersebut akhirnya mendirikan Lucky Tours sebagai bisnis mereka. Selama 13 tahun ini, Lucky Tours telah menjadi perusahaan yang maju dan mandiri. Lucky Tours didukung oleh tenaga kerja yang profesional dan berpengalaman di bidang pariwisata, serta didukung dengan sistem jaringan penerbangan yang berkualitas.
Analisis SWOT
Strengths (Kekuatan)
Adanya pilihan mengatur perjalanan wisata yang disesuaikan dengan biaya klien. Hal ini menjadi suatu kelebihan karena bisnis biro perjalanan sudah memiliki paket-paket tour yang telah disiapkan, khalayak hanya diperbolehkan memilih dari paket yang sudah ada.
Tergabung dalam ASTINDO, yaitu Asosiasi Perusahaan Penjual Tiket Penerbangan dan ASITA (Association of The Indonesian Tours & Travel Agencies), serta IATA (International Air Transport Association) dimana posisi Lucky Tours sudah terjamin dan terpercaya.
Layanan 24 jam untuk klien via telepon. Klien akan mendapatkan servis selama 24 jam dari Lucky Tours dalam berwisata.
Pembayaran dapat dilakukan melalui transfer via ATM dan kartu kredit, sehingga memudahkan khalayak untuk menggunakan jasa Lucky Tours.
Weaknesses (Kelemahan)
Rendahnya citra Lucky Tours di mata khalayaknya.
Tidak memiliki divisi PR yang bertugas untuk menjalankan fungsinya.
Kegiatan promosi dan publikasi yang minim.
Website tidak dikelola dengan baik dan tidak memiliki akun media sosial sehingga promosi dan publikasi online kurang berjalan.
Belum memiliki kantor cabang sehingga akses khalayak hanya ke kantor di Jl. Ternate no.28 D, Jakarta saja.
Paket wisata yang kurang beragam.
Opportunities (Kesempatan)
Tren pengeluaran biaya untuk traveling pada masyarakat Indonesia meningkat setiap tahunnya.
Kondisi kelas ekonomi menengah masyarakat Indonesia semakin meningkat.
Terdapat khalayak yang tidak memiliki waktu untuk melakukan riset perjalanan wisata.
Threats (Ancaman)
Terdapat tour dan travel lainnya yang lebih terkenal dibandingkan Lucky Tours. Kompetitor dari Lucky Tours adalah Avia Tour, Wita Tour, dan Obaja Tour (dipilih berdasarkan kesamaan jasa).
Terdapat komunitas backpacker Indonesia, yaitu wadah yang menjembatani para traveller untuk berwisata dengan biaya yang lebih murah karena menggunakan sistem sharing cost.
Pernyataan Masalah
Rendahnya citra Lucky Tours di mata khalayak.
Usulan Program
Pembentukan Divisi PR
MPR melalui website dan media sosial
Special event
Tujuan Program
Meningkatkan citra Lucky positif secara positif dan mengedukasi khalayak mengenai layanan yang diberikan oleh Lucky Tours.
Khalayak Sasaran
Geografis: Berdomisili di Jakarta Utara dan Jakarta Selatan
Demografis: Laki-laki dan perempuan berusia 20-34 tahun, dengan tingkat SES pengeluaran (Socio Economic Status) A (>3.000.000) sampai SES B (2.000.000-3.000.000), berlatar pendidikan SMA, S1, S2, S3, dan yang bekerja.
Psikografis: Memiliki gaya hidup suka berwisata (minimal 3 kali dalam setahun), memiliki smartphone, menggunakan media sosial rata-rata 3 jam/hari, terbuka terhadap hal baru.
Behavioral: Mencari nilai tambah dalam melakukan transaksi.
Pesan Kunci
Lucky Tours: Get more value behind your lucky journey?, yang memiliki arti bahwa Lucky Tours adalah tour dan travel yang memberikan nilai tambah untuk mementingkan kepuasan khalayaknya dalam menggunakan jasa Lucky Tours.
Anggaran
Rp 425.350.000
Evaluasi
Tahapan evaluasi yang digunakan adalah:
1. Tahap Input
Tahap Output
Tahap Outcomes
Setiap tahap memiliki tolok ukur dan instrumen masing- masing.

ABSTRACT
EXECUTIVE SUMMARY
Company Profile
Lucky Tours is a tour and travel agent at Jl. Ternate no.28 D, Jakarta. Established in Jakarta on October 16, 2001 by PT. Lucky Wisata Indah, Lucky Tours led by married couples, Latif Tanamas and Kurnia Ningsih.
Starting from a hobby for traveling, Latif and Kurnia make it turn to business. During these 13 years, Lucky Tours has become a company that developed and independent. Lucky Tours supported by skilled and experienced professionals who work in the field of tourism, and supported by qualified flight network system.
SWOT Analysis
Strengths
There?s a choice to customize your own trip, which fit with your budget. This is strength because usually another tour and travel has already fix package, and audiences can only choose that.
Incorporated in ASTINDO (Asosiasi Perusahaan Penjual Tiket Penerbangan), ASITA (Association of The Indonesian Tours & Travel Agencies), and IATA (International Air Transport Association) which Lucky Tours?s position has already guaranted and trusted.
24-hour service for client via phone. Client will get 24-hour service from Lucky Tours during the trip. Agent of Lucky Tours will always be ready to answer every question and help clients.
Payment by transfer ATM and credit card
Weaknesses
The low image of Lucky Tours
Don?t have PR division who has the responsibility to run their function.
The minimum activities of promotion and publication.
Not maintain the website well and not having any social media yet, so promotion and online publication not running often.
Not have branch offices, so that client?s access to Lucky Tours only at Jl. Ternate no.28 D, Jakarta.
Not various travel packages.
Opportunities
A trends expense for traveling on Indonesian society is increasing every year.
The increase of middle economic class in Indonesian society.
There are audiences that do not have the time to do research for travel.
Threats
There are other tour and travels which more famous than Lucky Tours. Competitors of Lucky Tours are Avia Tour, Wita Tour, and Obaja Tour (selected based on similarity services).
There is Indonesia backpacker community. It is a place where traveler can travel with cheaper cost because cost-sharing system.
Problem
The low image of Lucky Tours in audience sight.
Programs
Establishment of PR division
MPR through website and social media
Special event
Goal
Improving the positive image and educate the audiences about Lucky Tours?s services.
Target Audiences
Geographic: Based in North Jakarta and South Jakarta
Demographic: Men and women aged 20-34 years, with the level of SES in spending (Socio Economic Status) A (> Rp 3.000.000) until the SES B (Rp 2.000.000-Rp 3.000.000), set in a high school education, S1, S2, S3, and worked.
Psychographic: Having a lifestyle to travel (at least 3 times a year), have a smartphone, using social media with an average of 3 hours / day, open to new things.
Behavioral: Looking for value-added in the transaction.
Key Message
Lucky Tours: Get more value behind your lucky journey?, which means Lucky Tours is a tour and travel which give more value to prioritize the satisfaction of audiences.
Budget
Rp 425.350.000
Evaluation
The evaluation stages:
1. Input
II.Output
Outcomes
Each stage has indicator and instrument. , EXECUTIVE SUMMARY
Company Profile
Lucky Tours is a tour and travel agent at Jl. Ternate no.28 D, Jakarta. Established in Jakarta on October 16, 2001 by PT. Lucky Wisata Indah, Lucky Tours led by married couples, Latif Tanamas and Kurnia Ningsih.
Starting from a hobby for traveling, Latif and Kurnia make it turn to business. During these 13 years, Lucky Tours has become a company that developed and independent. Lucky Tours supported by skilled and experienced professionals who work in the field of tourism, and supported by qualified flight network system.
SWOT Analysis
Strengths
There’s a choice to customize your own trip, which fit with your budget. This is strength because usually another tour and travel has already fix package, and audiences can only choose that.
Incorporated in ASTINDO (Asosiasi Perusahaan Penjual Tiket Penerbangan), ASITA (Association of The Indonesian Tours & Travel Agencies), and IATA (International Air Transport Association) which Lucky Tours’s position has already guaranted and trusted.
24-hour service for client via phone. Client will get 24-hour service from Lucky Tours during the trip. Agent of Lucky Tours will always be ready to answer every question and help clients.
Payment by transfer ATM and credit card
Weaknesses
The low image of Lucky Tours
Don’t have PR division who has the responsibility to run their function.
The minimum activities of promotion and publication.
Not maintain the website well and not having any social media yet, so promotion and online publication not running often.
Not have branch offices, so that client’s access to Lucky Tours only at Jl. Ternate no.28 D, Jakarta.
Not various travel packages.
Opportunities
A trends expense for traveling on Indonesian society is increasing every year.
The increase of middle economic class in Indonesian society.
There are audiences that do not have the time to do research for travel.
Threats
There are other tour and travels which more famous than Lucky Tours. Competitors of Lucky Tours are Avia Tour, Wita Tour, and Obaja Tour (selected based on similarity services).
There is Indonesia backpacker community. It is a place where traveler can travel with cheaper cost because cost-sharing system.
Problem
The low image of Lucky Tours in audience sight.
Programs
Establishment of PR division
MPR through website and social media
Special event
Goal
Improving the positive image and educate the audiences about Lucky Tours’s services.
Target Audiences
Geographic: Based in North Jakarta and South Jakarta
Demographic: Men and women aged 20-34 years, with the level of SES in spending (Socio Economic Status) A (> Rp 3.000.000) until the SES B (Rp 2.000.000-Rp 3.000.000), set in a high school education, S1, S2, S3, and worked.
Psychographic: Having a lifestyle to travel (at least 3 times a year), have a smartphone, using social media with an average of 3 hours / day, open to new things.
Behavioral: Looking for value-added in the transaction.
Key Message
“Lucky Tours: Get more value behind your lucky journey”, which means Lucky Tours is a tour and travel which give more value to prioritize the satisfaction of audiences.
Budget
Rp 425.350.000
Evaluation
The evaluation stages:
1. Input
II.Output
Outcomes
Each stage has indicator and instrument. ]"
2014
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Aldi Rahmat Mulia
"Tujuan dari penelitian ini adalah untuk menganalisis keberadaan anomali Lucky Numbered Days pada Bursa Efek Indonesia (BEI) yang diduga memiliki investor Tionghoa yang lebih aktif dalam pasar. Variabel dependen dalam penelitian ini adalah return harian dan menggunakan variabel dummy dan lucky number indikator variable sebagai variabel independen pada regressinya. Penelitian ini menggunakan analisis univariat dan multivariat untuk signifikan statistik adanya perbedaan return antara lucky numbered days dan hari lain. Penelitian ini mengaplikasikan model Haggard, untuk menentukan lucky number, peneliti menemukan terdapat pengaruh lucky number terhadap return dalam berinvestasi di Indonesia, namun pengaruh tersebut sangat lemah dibandingkan dengan penelitian sebelumnnya di Cina.

The purpose of this paper is to analyze the existence of Lucky Numbered Days anomalies in Indonesian Stock Exchange which have Chinese investor as supposed the most active in market. Dependent variable of this paper is the daily return and include dummy variable and lucky number indicator variable as independent variable in its regression. This paper uses univariate and multivariate analysis for the statistically significance differences of return between “lucky” numbered days and other days. This paper applying Haggard model to specify lucky number, The author shows that there is an impact of lucky numbered day toward return on investing in Indonesian market, even though the impact is weaker than the prior research in China.
"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
S-pdf
UI - Skripsi Membership  Universitas Indonesia Library
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Deksa Presiana
"Perkembangan dunia industri, selain membantu meningkatkan taraf hidup masyarakat, dapat juga menimbulkan dampak yang tidak diinginkan sebagai akibat dari kegiatan industri itu sendiri. Hal ini terlihat pada industri tekstil, di mana debu kapas yang dihasilkan akibat proses produksi dapat mengganggu kesehatan terutama sistem pernapasan pekerja. Pekerja bagian weaving PT.Lucky Print Abadi, Cibitung, Jawa Barat mengalami sesak papas dan batuk sebanyak 25% pada tahun 1998 dan 30% pada tahun 1999. Hal inilah yang mendasari dilakukannya penelitian ini. Belum ada data dosis debu kapas yang terhirup pekerja dan kelainan faal paru pekerja bagian weaving PT. Lucky Print Abadi, Cibitung, Jawa Barat.
Penelitian ini dilaksanakan di bagian weaving PT.Lucky Print Abadi, Cibitung, Jawa Barat, dengan menggunakan rancangan cross sectional dan bersifat deskriptif analitik. Jumlah sampel sebanyak l6 orang pekerja sesuai kriteria sampel yang telah ditetapkan oleh peneliti.
Dari hasil penelitian diketahui pekerja mengalami kelainan faal paru sebesar 75% yang terdiri dari gangguan obstruksi yang terbanyak yaitu 37,5%, gangguan restriksi 25% dan gangguan yang bersifat kombinasi (obstruksi dan restriksi) sebesar 12,5%. Umur pekerja bervariasi antara 18 tahun sampai 29 tahun dengan masa kerja antara 8 bulan sampai 24 bulan. Kebiasaan menggunakan alat pelindung diri yang baik baru mencapai 37,5% dan kebiasaan merokok pada pekerja hanya 25%. Pekerja yang terpajan debu kapas melebihi nilai ambang batas sebesar 68,75% dan didapatkan pekerja yang pernah atau yang sedang mengalami gangguan penyakit paru obstruktif kronis sebesar 31,25%.
Disarankan melakukan upaya mengurangi dosis debu kapas yang diterima pekerja dengan pengendalian teknik, pengendalian administratif dan alat pelindung diri yang meliputi penambahan jumlah dan jenis alat pembersih debu kapas (dust cleaner), pemeriksaan berkala untuk dosis debu kapas yang diterima pekerja dan pemeriksaan kesehatan fungsi paru pekerja, serta mengganti jenis alat pelindung diri yang digunakan (masker) dengan masker yang dilengkapi tudung muka atau tudung mulut dan penjepit hidung serta penapis untuk menghilangkan debu.
Hasil penelitian ini hanya untuk kondisi pekerja bagian weaving PT. Lucky Print Abadi, Cibitung, Jawa Barat, tidak dapat digunakan untuk menggeneralisisr keseluruhan pekerja PT. Lucky Print Abadi, Cibitung, Jawa Barat maupun pekerja-pekerja dan lingkungan kerja pada pabrik-pabrik tekstil lainnya di Indonesia.

Study on the Exposures Cotton Dust and Disfunetion of Lung Physiology of Workers in the Weaving Department of the Textile Company, PT. Lucky Print Abadi, on Cibitung, West Java, in the Year 2000Industrial Development could enhance community income on the other hand, if could cause unexpectedlunwanted effect which derived from industrial activities. In the textile industry impact cotton dust can be produced as a result of textile production process. It can cause adverse health effect mainly in the respiratory system. Based on the research, 25% of workers from weaving division of PT. Lucky Print Abadi, Cibitung, West Java, experience the difficulties to breath and cough in 1998 and 30% in 1999. Until now (year of 2000), there is no information about cotton dust dosage that expose the workers and disfunction of lung physiology of the workers in the weaving division.
Research was done in the weaving division of PT_ Lucky Print Abadi, on the Cibitung area of West Java, using the cross sectional and descriptive method. The sample taken from this study is 16 workers bases on the criteria set by the researcher. The age ranges between 18 and 19 years old with the working period between 8 and 24 month.
The main result from this study is that about 75% of the workers experienced the disfunction of lung physiology. The break down of this number is 37.5% on obstructive, 25% on restrictive, and 12.5% on combination of both. In addition to that result, the study says that about 37.5% of the workers use appropriate personnel protective equipment and about 25% of them are smoke. The number looks higher when it come to the fact that about 68.75% Of the workers were effected by the cotton dust out of the upper limit. More over, the workers ever and ce rently experience the obstructive-chronic lung disease is about 31.25%.
Furthermore, the study suggest that some solution to reduce the concentration of cotton dust are by controlling the technical and administrative use of masker (including the increase of quantity and type of dust cleaner), periodical checking of cotton dust concentration consume by the workers, periodical lung functional checking, as well as changing the type of currently used masker with the better masker, which equipped by the face or mouth cover, nose clip, and dust filter.
This research result only for workers in the weaving division and can not be generalized for all workers in PT. Lucky Print Abadi, Cibitung, Weast Java and workers and the work enviroment in others textile industries in Indonesia.
"
Depok: Fakultas Kesehatan Masyarakat Universitas Indonesia, 2000
T5961
UI - Tesis Membership  Universitas Indonesia Library