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Abstrak :
ABSTRAK
Kebijakan pemerintah dalam mewujudkan Good Governance dengan komitmen pakta integritas sebagai landasan bekerja belum terlaksana dengan baik di kalangan instansi pemerintah. Salah satunya Kementerian Pemuda dan Olahraga yang menghadapi tantangan ketahanan lembaga akibat pelanggaran pakta integritas. Terjadinya operasi tangkap tangan oleh Komisi Pemberantasan Korupsi terkait Suap Dana Hibah KONI pada tahun 2018 di Kemenpora, berdampak pada citra buruk instansi sekaligus menurunkan tingkat kepercayaan publik terhadap integritas Kemenpora. Penelitian ini bertujuan untuk menganalis strategi pemulihan citra yang diterapkan oleh Kemenpora pasca terjadinya OTT KPK, menentukan faktor-faktor yang menentukan strategi pemulihan citra, dan menganalisis efektivitas strategi-strategi yang dilakukan oleh Kemenpora dalam pemulihan citra publik. Teori Pemulihan Citra oleh Benoit (1995) digunakan sebagai landasan analisis strategi dengan metode campuran kualitatif-kuantitatif bertahap sebagai pendekatan untuk mencapai tujuan penelitian. Berdasarkan hasil penelitian, pihak Kemenpora menggunakan Strategi Pemulihan Citra berupa Reducing Offensiveness, Evading of Responsibility, Denial, Mortification, Corrective Action, dan satu temuan strategi berdasarkan hasil analisis faktor yaitu Strategi Pencitraan Profesional dalam usaha pemulihan citra publik. Sedangkan hasil pengujian regresi linear berganda menunjukkan secara simultan keenam strategi yang diterapkan oleh Kemenpora tersebut berpengaruh signifikan terhadap peningkatan kepercayaan publik pada citra Kemenpora. Pihak Kemenpora menggunakan Strategi utama Reducing Offensiveness sedangkan penelitian kepada masyarakat, Strategi Evading of Responsibility yang paling efektif dan berpengaruh dalam pemulihan citra publik. Sementara itu, penerapan Strategi Pencitraan Profesional oleh Kemenpora justru berdampak buruk pada kepercayaan publik.

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ABSTRACT
Government policies in realizing Good Governance with the commitment of the integrity pact as the basis for work have not been well implemented among government institutions. One of them is the Ministry of Youth and Sports which faces the challenges of institutional resilience due to violations of the integrity pact. The occurrence of sting operation by Komisi Pemberantasan Korupsi for KONI Grant Funding Bribery in 2018 at the Ministry of Youth and Sports, has an impact on the instituions bad image while reducing the level of public trust in the integrity of the Ministry of Youth and Sports. This study aims to analyze the image repair strategy adopted by the Ministry of Youth and Sport after the sting operation by KPK, finding the factors that determine the image repair strategy, and analyze the effectiveness of the strategies carried out by the Ministry of Youth and Sports in restoring public image. The Image Repair Theory by Benoit (1995) is used as the basis for strategy analysis with a qualitative-quantitative mixed method as an approach to achieving research objectives. The results, the Ministry of Youth and Sports uses the Image Repair Strategy such as Reducing Offensiveness, Evading of Responsibility, Denial, Mortification, Corrective Action, and one strategy finding based on the results of factor analysis, namely the Professional Imaging Strategy in the effort to restore public image. While the results of multiple linear regression testing show simultaneously the six strategies implemented by the Ministry of Youth and Sports have a significant effect on increasing public trust in the Ministry of Youth and Sportss image. The Ministry of Youth and Sports uses Reducing Offensiveness as the main strategy while research to the public, the most effective and influential strategy in restoring public image is Evading of Responsibility. Meanwhile, the application of the Professional Imaging Strategy by the Ministry of Youth and Sports actually has a negative impact on public trust.

Abstrak :
[ABSTRAK
Penelitian ini dilakukan dengan latar belakang bahwa pemuda memiliki peran strategis dalam pembangunan bangsa dan negara. Sebagai bagian dari SDM, penduduk usia muda atau pemuda tidak bisa diabaikan., karena dalam struktur demografis, penduduk usia muda (16-30 tahun) merupakan segmen paling besar dan masih berada pada usia produktif. Salah satu program untuk meningkatkan karakter pemuda yang diselenggarakan oleh Kementrian Pemuda dan Olahraga RI adalah Program Pendidikan TANNASDA (Ketahanan Nasional untuk Pemuda). Prograrn yang telah dilaksanakan sejak Tahun 2007 dan dilaksanakan secara intensif setiap tahun. Penelitian ini menggunakan pendekatan paradigma Post Positivist atau pendekatan kualitatif untuk mendapatkan faktor-faktor yang dapat dilakukan untuk mengernbangkan program tersebut, sehingga bisa ditemukan strategi- strategi baru dalam mengelola program. Untuk proses analisa data yang diperoleh maka digunakan analisisa SWOT dalam pengambilan faktor internal dan eksternal dari program TANNASDA. Masing-masing faktor ini ditentukan oleh dua variabel utama, yaitu kekuatan dan kelemahan sebagai faktor internal, serta kesempatan dan ancaman sebagai faktor eksternal. Berdasarkan hasil penelitian dirumuskan dua strategi yang terdiri dari strategi prioritas 1 atau strategi makro dengan empat faktor utama yaitu : kepemimpinan, nasionalisme, ketahanan nasional dan daya saing. Sedangkan strategi prioritas 2 atau mikro terdiri dari perumusan strategi berdasarkan faktor- faktor : kepesertaan, kurikulum, kemitraan, pola pembinaan, alumni dan post program.

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ABSTRACT
This study was conducted with a background that youth have a strategic role in the development of the nation and the state. As part of the HR, young people or youth can not be ignored., Because the demographic structure, young people (16-30 years) constitute the largest segment and is still in the productive age. One of the program to improve the character of youth organized by Kemenpora RI is Tannasda (National Defense for Youth). Prograrn conducted since 2007 and carried out intensively every year. This study uses post positivist paradigm approach or qualitative approach to obtain the factors that can be done to mengernbangkan the program, so they can find new strategies in managing the program. For the analysis of the data obtained is used in the analysis of SWOT making internal and external factors of the program TANNASDA. Each of these factors is determined by two main variables, namely the strengths and weaknesses as internal factors, as well as the opportunities and threats are external factors. Based on the results of the research are formulated 2 strategy consists of strategic priority 1 or macro strategy with four main factors, namely: leadership, nationalism, national security and competitiveness. While the priority 2 or micro strategy consists of formulating strategies based on these factors: participation, curriculum, partnerships, development patterns, alumni and post-program.;This study was conducted with a background that youth have a strategic role in the development of the nation and the state. As part of the HR, young people or youth can not be ignored., Because the demographic structure, young people (16-30 years) constitute the largest segment and is still in the productive age. One of the program to improve the character of youth organized by Kemenpora RI is Tannasda (National Defense for Youth). Prograrn conducted since 2007 and carried out intensively every year. This study uses post positivist paradigm approach or qualitative approach to obtain the factors that can be done to mengernbangkan the program, so they can find new strategies in managing the program. For the analysis of the data obtained is used in the analysis of SWOT making internal and external factors of the program TANNASDA. Each of these factors is determined by two main variables, namely the strengths and weaknesses as internal factors, as well as the opportunities and threats are external factors. Based on the results of the research are formulated 2 strategy consists of strategic priority 1 or macro strategy with four main factors, namely: leadership, nationalism, national security and competitiveness. While the priority 2 or micro strategy consists of formulating strategies based on these factors: participation, curriculum, partnerships, development patterns, alumni and post-program., This study was conducted with a background that youth have a strategic role in the development of the nation and the state. As part of the HR, young people or youth can not be ignored., Because the demographic structure, young people (16-30 years) constitute the largest segment and is still in the productive age. One of the program to improve the character of youth organized by Kemenpora RI is Tannasda (National Defense for Youth). Prograrn conducted since 2007 and carried out intensively every year. This study uses post positivist paradigm approach or qualitative approach to obtain the factors that can be done to mengernbangkan the program, so they can find new strategies in managing the program. For the analysis of the data obtained is used in the analysis of SWOT making internal and external factors of the program TANNASDA. Each of these factors is determined by two main variables, namely the strengths and weaknesses as internal factors, as well as the opportunities and threats are external factors. Based on the results of the research are formulated 2 strategy consists of strategic priority 1 or macro strategy with four main factors, namely: leadership, nationalism, national security and competitiveness. While the priority 2 or micro strategy consists of formulating strategies based on these factors: participation, curriculum, partnerships, development patterns, alumni and post-program.]