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Audy Sanjaya
"[ ABSTRAK
Fokus dari skripsi ini adalah untuk membandingkan Hennes&Mauritz and
Abercrombie&Fitch performa retail di dalam industry fesien yang cepat ini. Tujuan
dari pembelaran ini adalah untuk mengerti strategi perusahaan dan bagaimana
Hennes&Mauritz and Abercrombie&Fitch bertahan di era sekarang. Setalah
mengetahui ini, pembaca akan dapat mengetahui perubahan apa yang harus
dilakukan untuk meningkatkan kualiatas strategi untuk retail dalam dunia fesien
yang cepat ini. Penelitian dilakukan dengan interpretasi kualitatif. Data
dikumpulkan melalui wawancara yang mendalam.
ABSTRACT The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company?s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.;The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company’s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview., The focus of this study is to compare Hennes&Mauritz and Abercrombie&Fitch
retail performance in the fast fashion industry. The purpose of this study is to
understand company’s strategy and how both of Hennes&Mauritz and
Abercrombie&Fitch survive in this new era. Knowing this will allow reader to
identify changes should be made to improve retail strategy in the fast fashion trend.
This research is qualitative descriptive interpretive. The data were collected by
means of deep interview.]"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library