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Abstrak :
Penelitian ini berfokus pada kesulitan yang muncul pada sulih suara bahasa Indonesia Avengers: Endgame (2019).  Film Marvel Avengers: Endgame (2019) dengan audio berbahasa Inggris dan bahasa Indonesia digunakan sebagai data.  Penelitian ini menggunakan kombinasi metode berbasis perpustakaan dan eksplorasi.  Analisis data mengarah pada identifikasi permasalahan yang terjadi pada sulih suara bahasa Indonesia.  Sesuai dengan teori Hartono (2017) dan Simatupang (1999), setiap kesalahan dikategorikan menjadi dua jenis, yaitu kesalahan tata bahasa dan kesalahan leksikal.  Studi ini menemukan setidaknya 16 kesalahan terjemahan dalam kategori tata bahasa dan setidaknya 27 kesalahan dalam kategori leksikal.  Kesalahan penerjemahan dalam penelitian ini disebabkan oleh beberapa faktor, antara lain teknik dan metode yang tidak tepat yang digunakan dalam beberapa kasus sulih suara bahasa Indonesia untuk film Avengers: Endgame (2019).  Dari penelitian ini, dapat disimpulkan bahwa kesalahan penerjemahan ini mempersulit penyampaian makna bahasa sumber ke dalam bahasa sasaran dan dapat memberikan pemahaman yang kurang tepat. ......This study focuses on the difficulties that arose during the Indonesian dubbing of Avengers: Endgame (2019). The original and Indonesian dubbing versions of the Marvel film Avengers: Endgame (2019) were used as the data. This study utilizes a combination of library-based and exploratory methods. The data analysis leads to identifying issues that occur in the Indonesian dubbing version. In accordance with Hartono's (2017) and Simatupang’s (1999) theory, each error is categorized into two types, which are grammatical and lexical errors. This study discovered at least 16 translation errors in the grammatical category and at least 27 errors in the lexical category. The error translation in this study is caused by several factors, including the improper techniques and methods used in some cases of the Indonesian dubbing of the film Avengers: Endgame (2019). From this research, it can be concluded that these translation errors make it challenging to transmit the meaning of the source language into the target language and might mislead audiences' understanding.

Abstrak :
ABSTRAK
Dunia Cerita (storyworld) adalah alam fiksi dengan karakter, objek, pengaturan, hukum fisik, aturan dan nilai sosial, peristiwa dan peristiwa mental, yang selanjutnya membentuk kepercayaan, keinginan, ketakutan, tujuan, rencana, dan kewajiban dari para karakter di dalamnya (Richter, 2016, Applying Henry Jenkins Criteria to the Marvel Cinematic Universe, paragraf 1). Dunia Cerita Transmedia membangun jalan cerita dengan elemen-elemen yang saling terkait satu sama lainnya. Dengan mengambil kasus film Avengers: Infinity War (2018) sebagai bagian dari Marvel Cinematic Universe (MCU), makalah ini memaparkan semesta (universe) MCU yang dibangun dari cerita-cerita Guardians of the Galaxy (2014), Captain America: Civil War (2016), dan Black Panther (2018). Data yang digunakan dalam penulisan makalah ini adalah data sekunder berupa laporan penelitian dan artikel-artikel berita. Makalah ini dapat memberi kontribusi bagi studi mengenai budaya populer, khususnya film. Makalah ini berargumen bahwa cerita fiksi MCU dipengaruhi oleh berbagai komponen Dunia Cerita yang telah mendobrak struktur narasi tradisional.

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ABSTRACT
Storyworld is a fictional world that has its characters, objects, setting, physical laws, social rules and values, events and mental events, the latter forming beliefs, wishes, fears, goals, plans, and obligations of the characters in it (Richter, 2016, Applying Henry Jenkins Criteria to the Marvel Cinematic Universe‖, paragraph 1). Transmedia storyworld builds storylines with elements that are interrelated with each other. By taking the case of Avengers: Infinity War (2018) film as part of the Marvel Cinematic Universe (MCU), this paper presents the universe that MCU has built from the stories of Guardians of the Galaxy (2014), Captain America: Civil War (2016), and Black Panther (2018). The data used in writing this paper is secondary data in the form of research reports and news articles. This paper could contribute to the study of popular culture, specifically movies. This paper argues that MCUs fiction stories are influenced by various components of storyworld that has revolutionised the traditional narrative structure.

Abstrak :
ABSTRAK
Penelitian ini bertujuan untuk mengetahui bagaimana elemen-elemen movie marketing mix dalam suatu film Avengers: Infinity War people, feature, script, price, promotion, dan distribution) dan frekuensi kehadiran dalam kegiatan seni atau budaya (attendance) dapat mempengaruhi keinginan penonton untuk menonton film tersebut dan melakukan electronic word of mouth. Selain itu penelitian ini juga ingin mengetahui apakah karakter kepribadian extraversion mempengaruhi seseorang dalam melakukan electronic word of mouth. Pengolahan data dilakukan menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukan bahwa variabel people dan script memiliki pengaruh positif terhadap purchase intention. Frekuensi attendance tidak berpengaruh terhadap purchase intention. Selanjutnya purchase intention dan karakter kepribadian extraversion berpengaruh secara positif terhadap electronic word of mouth.

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ABSTRACT
This study aims to find out how the elements of movie marketing mix in Avengers: Infinity War movie (people, feature, script, price, promotion, and distribution) can affect the audiences intention to watch movies (purchase intention), as well as the impact of their intention to watch movies (purchase intention) on electronic word of mouth (EWOM). In addition, this study also wants to find out whether the frequency of attendance in art or cultural activities (attendance) can affect the audiences intention to watch movies (purchase intention) and dimension between elements of movie marketing mix and purchase intention. The character of extraversion personality traits was also tested for its effect on electronic word of mouth (EWOM). This research was conducted on one specific movie object, which is Avengers: Infinity War. Data processing is done by using Structural Equation Modeling (SEM). The results showed that people and script have a positive effect to purchase intention. Attendance does not have effect to purchase intention. Furthermore, purchase intention and extraversion personality traits have positive effect to electronic word of mouth.