Ditemukan 3 dokumen yang sesuai dengan query
Brown, Mary, author
With Baby Boomer women spending well over a trillion dollars a year on goods and
services, the days of women 40+ being ignored by marketers are numbered.
Overthrowing stereotypes of aging, the groundswell of awareness is no less than a
marketing revolution...
New York: American Management Association;;, 2006
e20441474
eBooks Universitas Indonesia Library
Moen, Phyllis, author
This book describes a new life stage, encore adulthood, sandwiched between conventional adulthood-traditional careers and childrearing-and conventional old age. A time of varied paths in work, retirement, family care, or civic engagement, this stage is made possible by medical advances and lifestyle changes improving population health and longevity. The encore...
Oxford: Oxford University Press, 2016
e20470467
eBooks Universitas Indonesia Library
Gronbach, Kenneth W., author
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages,...
New York: American Management Association, 2008
e20448538
eBooks Universitas Indonesia Library
