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Abstrak :
Nutritional cosmetics is an emerging area of intense research and marketing and encompasses the concept that orally consumed dietary products can support healthier and more beautiful skin. There are numerous dietary ingredients now being marketed for their potential skin health and beauty benefits and many of these are supported by growing scientific evidence. The purpose of this book is to compile the scientific evidence showing the potential benefits of some of the more extensively researched ingredients. As far as possible, information about the benefits of ingredients consumed orally for skin health is presented. The information contained in this book will help provide insights into an emerging research area and provide scientific background for the potential clinical effectiveness for some of the better researched nutricosmetic ingredients. ABOUT THE EDITORS Aaron Tabor, M.D. is the CEO of Physicians Pharmaceuticals and author of The Revival Slim & Beautiful Diet. A graduate of the Johns Hopkins School of Medicine, Dr. Tabor oversees all clinical research on the Revival Slim & Beautiful Diet plan, conducting randomized, double-blinded, placebo-controlled studies at leading hospitals in the U.S. Areas of note include weight loss, skin/hair/nail appearance, energy, menopause, PMS, cholesterol, memory, and diabetic health. He is also responsible for directing new Revival product development based on clinical research results. Robert M. Blair, Ph. D. is the Research Manager for Physicians Pharmaceuticals, Inc. and manages the daily activities of the Research and Nutrition departments. Dr. Blair received his Ph. D. from Oklahoma State University in the field of Reproductive Physiology. Before joining Physicians Pharmaceuticals, Inc., he worked as an Assistant Professor of Comparative Medicine at the Wake Forest University School of Medicine where he examined the effects of dietary soy on cardiovascular health and cognitive function. Reviews the most-popular and most-researched nutricosmetic ingredients Presents information specifically about the benefits of ingredients consumed orally for skin health Considers the benefits of whey protein, rosemary, soy - and green tea and milk thistle, specifically, for protection against sun damage and photocarcinogenesis Provides information on antioxidants, incl: potential benefits of botanical antioxidants; carotenoids; coenzyme Q10; healthy fruits; olive fruit; and natural enzymes

Abstrak :
Penelitian ini bertujuan untuk mengetahui persepsi Generasi Z terhadap strategi komunikasi pemasaran Dear Me Beauty yang melibatkan keragaman dan inklusi, khususnya pada dimensi ras dan etnis, gender, serta usia. Persepsi tersebut dipengaruhi oleh latar belakang, pengalaman, serta budaya. Sebagai generasi yang tumbuh di tengah lingkungan yang lebih beragam, membuat Generasi Z memiliki rasa toleransi yang tinggi dan vokal dalam memperjuangkan keragaman serta mengurangi praktik diskriminasi di lingkungannya. Penelitian ini ditelaah dengan menggunakan Teori Komunikasi Pemasaran yang inklusif. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus, teknik pengumpulan data dilakukan melalui wawancara mendalam serta observasi digital khususnya pada akun resmi @dearmebeauty. Hasil penelitian menunjukkan bahwa Generasi Z memiliki persepsi positif terhadap strategi komunikasi pemasaran Dear Me Beauty yang melibatkan keragaman dan inklusi. Dimensi ras dan etnis menjadi perhatian pertama dan memiliki persepsi positif. Dimensi gender secara keseluruhan generasi Z persepsi positif namun sebagian di antaranya berpendapat bahwa penggunaan kosmetik pada pria masih dianggap tabu bagi masyarakat Indonesia.  Dimensi usia secara keseluruhan memiliki pandangan positif. Generasi Z memberikan dua sudut pandang dilihat dari kombinasi dimensi usia dan gender. Pada representasi wanita paruh baya yang menggunakan produk kecantikan mendapatkan persepsi positif dan dukungan penuh. Sedangkan pada representasi pria paruh baya yang menggunakan produk kecantikan memiliki dua pandangan yang berbeda. Sebagian besar memberikan persepsi positif, namun sebagian lainnya mengatakan bahwa pemilihan model pria paruh baya kurang tepat dalam memasarkan produk kecantikan, khususnya kosmetik. ......This study aims to determine Generation Z's perceptions of the Dear Me Beauty marketing communication strategy which involves diversity and inclusion, especially in the dimensions of race and ethnicity, gender, and age. These perceptions are influenced by background, experience, and culture. As a generation that grew up in a more diverse environment, Generation Z has a high sense of tolerance and is vocal in fighting for diversity and reducing discriminatory practices in their environment. This research is examined using inclusive Marketing Communication Theory. This study used a qualitative approach with a case study research met; data collection techniques were carried out through in-depth interviews and digital observation, especially on the official @dearmebeauty account. The results of the study show that Generation Z has a positive perception of the Dear Me Beauty marketing communication strategy, which involves diversity and inclusion. The dimensions of race and ethnicity are the first concern and have positive perceptions. The overall gender dimension of Generation Z is positive, but some of them argue that the use of cosmetics on men is still considered taboo in Indonesian society. The overall age dimension has a positive outlook. Generation Z provides two perspectives from a combination of age and gender dimensions. In the representation of middle-aged women who use beauty products, they get positive perceptions and full support. Meanwhile, the representation of middle-aged men who use beauty products has two different views. Most gave a positive perception but some others said that the selection of middle-aged male models was inappropriate in marketing beauty products, especially cosmetics.

Abstrak :
Permintaan global akan produk kecantikan terus tumbuh seiring dengan meningkatnya kesadaran masyarakat dalam menggunakan kosmetik, dengan pertumbuhan 1,45% hingga 3,34% setiap tahunnya. Namun, menyebarnya pandemi COVID-19 secara global pada Desember 2019 mempengaruhi pertumbuhan bisnis tatap muka seperti industri kecantikan yang turun hingga –7,11% pada 2020. Penelitian ini bertujuan untuk menganalisis dampak pandemi COVID-19 terhadap industri kecantikan di Indonesia dan pergeseran segmen konsumen kecantikan selama pandemi. Studi ini mengadopsi kerangka react-cope-adapt (RCA) untuk menyusun periodisasi pandemi COVID-19 di Indonesia. Analisis korelasi digunakan untuk menentukan dampak pandemi COVID-19 terhadap penjualan perusahaan. Selain itu, teknik clustering digunakan untuk mengidentifikasi segmen konsumen dan preferensi produk selama pandemi. Penelitian ini menunjukkan bahwa kasus COVID-19 berkorelasi positif terhadap penjualan perusahaan selama fase react. Korelasi negatif yang kuat antara COVID-19 terhadap pendapatan perusahaan teramati pada fase cope. Pada fase adapt, dampak negatif COVID-19 terhadap penjualan perusahaan mengalami penurunan. Penelitian ini juga mengkonfirmasi adanya pergeseran perilaku pembelian konsumen selama pandemi. Konsumen lebih memilih membeli produk kosmetik secara online daripada offline selama fase react. Pada fase cope, konsumen perlahan mulai membeli secara offline. Konsumen kembali membeli kosmetik secara offline pada fase adapt, sama seperti sebelum pandemi. Hasil clustering menunjukkan tiga segmen konsumen: segmen konsumen loyal, segmen konsumen impulsif, dan segmen konsumen biasa. Selain itu, selama pandemi, konsumen lebih memilih membeli produk perawatan kulit dibandingkan produk make-up akibat kebijakan pemerintah yang menghimbau masyarakat untuk tinggal, bekerja, dan belajar dari rumah. Penelitian ini memiliki implikasi teoretis dan praktis. Secara teoritis, hasil penelitian ini mendukung kegunaan model RCA dan teknik clustering dalam menganalisis perubahan perilaku pembelian konsumen selama masa krisis, seperti pandemi COVID-19. Secara praktis, industri kecantikan dapat mengantisipasi pergeseran ini dengan mempercepat transformasi digital dan fokus terhadap produk yang paling disukai untuk mempertahankan bisnisnya. ......The global demand for beauty products continues to grow due to raised public awareness of applying cosmetics, with a 1.45 % to 3.34 % growth annually. Unfortunately, the COVID-19 outbreak broke out globally in December 2019, affecting face-to-face businesses such as the beauty industry fall until –7.11 % in 2020. This study aims to analyze the impact of the COVID-19 outbreak on Indonesia’s beauty industry and the shift in the beauty consumer segment during the pandemic. This study adopts the react-cope-adapt (RCA) framework to construct the COVID-19 pandemic periodization in Indonesia. The correlation analysis was used to investigate the impact of the COVID-19 pandemic on the beauty industry. In addition, clustering techniques were employed to identify hidden consumer segments and product preferences throughout the COVID-19 outbreak. The study shows that COVID-19 cases positively impact beauty company’s sales during the reacting phase. A strong negative relationship between COVID-19 and company revenue was observed in the coping phase. In the adapt phase, the negative impact of COVID-19 on the company’s sales has decreased. Our finding also confirms the shift in consumer buying behavior during the pandemic. Consumers prefer to buy cosmetics products online than offline during the reaction phase. In the coping phase, consumers slowly begin to purchase in-store. Finally, consumers return to buying cosmetics offline in the adapting phase, similar to before the pandemic. The clustering results showed three hidden consumer segments: the loyal consumer segment, the impulsive consumer segment, and the regular consumer segment. In addition, during the pandemic, consumers prefer to buy skincare products over make-up products since government policies forced people to stay, work, and study at home. Our study has theoretical and practical implications. Theoretically, our results support the usefulness of the RCA model and clustering techniques in analyzing the change in consumer buying behavior during a time of crisis, such COVID-19 pandemic. Practically, beauty industries can anticipate this shift by accelerating the digital business transformation and focusing on the most preferred product to sustain their business.

Abstrak :
ABSTRAK
Fokus penelitian ini adalah untuk menggambarkan fenomena munculnya sosok pria di industri kecantikan, terutama di sektor kosmetik. Penelitian ini dilakukan dengan kerangka konsep dari budaya selebriti di industri kecantikan melalui media YouTube. Metode yang digunakan untuk mendapatkan hasilnya adalah dengan melakukan analisis teks dari influencer pria terkemuka yang bernama James Charles dalam video miliknya yang memiliki tingkat populer tertinggi di YouTube. Temuan dari penelitian ini menunjukkan bahwa meskipun pria sering dianggap memiliki kepribadian yang tenang dan keren di industri kecantikan, video ini mengungkapkan sebaliknya. Influencer kecantikan pria cenderung memiliki kepribadian yang ceria dan cukup ekspresif. Saran dari penelitian ini adalah agar audiens dapat melihat fenomena ini sebagai bukti bahwa pria dan wanita memiliki kemampuan dan kapasitas yang sama untuk memberikan pengaruh pada industri kecantikan.

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ABSTRACT
The focus of this study is to describe the phenomenon of the rise of male figures appearance in the beauty industry, especially in cosmetics sector. This study is done with the conceptual framework of the celebrity culture in the beauty industry through the media of YouTube. The method used to gain the result is conducting a text analysis of a reputable male influencer James Charles on his most popular video on YouTube. The finding of this study showcases that even though men in the beauty industry are often perceived as having the calm and cool personality, the video reveals the otherwise. Male beauty influencers tend to have a cheerful personality and are often quite expressive in communcating their sayings. The suggestion of this study is for audience to be able to see this phenomenon as the prove that both male and female have the same capability and capacity to give influence on the beauty industry.

Abstrak :
The How, What and Why Reference of Active Ingredients Active ingredient research advances quickly and you can't afford to miss the next active principle that could make that new product a blockbuster. This compilation of articles from Cosmetics & Toiletries magazine provides a look at the cutting-edge of active ingredient and testing methodology research. Biologically Active Ingredients explains what is known about specific active ingredients used by formulating chemists from the manufacturing industry and even explains how a certain type of mechanism or the efficacy of an active ingredient is measured. This compilation is a must-have for chemists in the development labs of both the manufacturing industry and the supplier industry!