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"Peningkatan volume sampah fashion, tren konsumsi yang kian sadar lingkungan, serta perubahan preferensi konsumen urban mendorong munculnya slow fashion sebagai strategi bisnis berkelanjutan yang menekankan kualitas, etika produksi, penjualan cerita dibalik produk, dan keterlibatan emosional alih-alih penjualan massal. Penelitian ini mengkaji niat beli slow fashion di kota urban Indonesia melalui kerangka Theory of Planned Behavior dengan variabel attitude, subjective norms, perceived behavioural control yang diperluas dengan variabel eco-shame untuk mengkaji behavioural purchase intention produk slow fashion dengan mereplikasi studi Cardozo et al. (2024) dalam konteks sosial-budaya dan objek yang berbeda. Penelitian ini bertujuan untuk mengkaji niat beli konsumen urban terhadap produk slow fashion khususnya di Jakarta. Penelitian ini dilakukan dengan pendekatan kuantitatif dan data dikumpulkan dari survei 113 responden bermoisili Jakarta yang berumur 17-35 tahun dan mengetahui konsep dasar slow fashion. Survei menggunakan metode purposive sampling melalui penyebaran kuesioner secara daring. Data dianalisis menggunakan Analisis Regresi Berganda melalui perangkat lunak IBM SPSS Statistics 25. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh antara subjective norms dan perceived behavioural control berpengaruh secara positif terhadap behavioural purchase intention. Namun, tidak ada pengaruh positif antara eco-shame dan attitude terhadap behavioural purchase intention.

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The increasing volume of fashion waste, the rise of environmentally conscious consumption trends, and shifting urban consumer preferences have driven the emergence of slow fashion as a sustainable business strategy—one that emphasizes quality, ethical production, storytelling, and emotional engagement rather than mass sales. This study examines consumer purchase intentions toward slow fashion in an Indonesian urban context through the Theory of Planned Behavior (TPB), incorporating the variables of attitude, subjective norms, and perceived behavioral control, and extending the model with the eco-shame variable. The study replicates Cardozo et al. (2024) in a different socio cultural and product context, specifically aiming to investigate urban consumer purchase intentions toward slow fashion in Jakarta. A quantitative approach was employed, using survey data from 113 respondents aged 17–35 residing in Jakarta who are familiar with the basic concept of slow fashion. Data were collected via purposive sampling through an online questionnaire and analyzed using Multiple Linear Regression with IBM SPSS Statistics 25. The findings indicate that subjective norms and perceived behavioral control have a significant positive effect on behavioral purchase intention, while attitude and eco-shame do not show a significant positive influence."

"Penelitian ini bermaksud untuk menganalisis faktor-faktor yang mempengaruhi niat Generasi Z untuk membeli produk palsu, khususnya barang mode palsu. Penelitian ini menggunakan tiga variabel etika, seperti religiosity, ethical concern, dan attitude towards lawfulness di mana dari variabel-variabel tersebut, ada pengujian statistik apakah variabel-variabel tersebut memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Penelitian ini juga membuktikan mediating role of attitude antara religiosity, ethical concern, attitude towards lawfulness dan behavioural purchase intention towards counterfeit fashion items. Sampel penelitian ini adalah mereka yang berusia 18 hingga 25 tahun dan pernah atau sering membeli barang-barang fashion palsu. Analisis data menggunakan Partial Least Square (PLS). Hasil dari analisis data menyimpulkan bahwa religiosity, ethical concern, dan attitude towards lawfulness memiliki pengaruh signifikan terhadap attitude towards buying counterfeit fashion items. Attitude towards buying counterfeit fashion items juga terbukti memiliki pengaruh yang signifikan terhadap behavioural purchase intention towards counterfeit fashion items. Untuk mediating role of attitude, variable tersebut terbukti mampu memediasi religiosity, ethical concern, dan attitude towards lawfulness dengan behavioural intention to purchase counterfeit fashion items.

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This research intends to analyze factors affecting Generation Z' intention to purchase counterfeit products, specifically counterfeit fashion items. This research utilizes three ethical variables, such as religiosity, ethical concern, and attitude towards lawfulness, in which from those variables, there is statistical testing whether those variables have significant influence for the attitude towards buying counterfeit fashion items. This research also proved the mediating role of attitude between religiosity, ethical concern, attitude towards lawfulness and the behavioural purchase intention towards counterfeit fashion items. The samples of this research are those who are 18 to 25 years old and ever or often purchase counterfeit fashion items. The data analysis uses Partial Least Square (PLS). The result from data analysis concluded that religiosity, ethical concern, and attitude towards lawfulness have significant influence to the attitude towards buying counterfeit fashion items. Consumer's attitude towards the purchase of counterfeit fashion items are also proved to have significant influence to the consumer's behavioural purchase intention towards counterfeit fashion items. For mediating role of attitude, it is proven that it is able to mediates religiosity, ethical concern, and attitude towards lawfulness with behavioural purchase intention towards counterfeit fashion items."