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"Secara keseluruhan penelitian ini bertujuan untuk mengetahui pengaruh faktor-faktor pembentuk purchase intention yang dilihat dari sisi personal individu (seperti attitude toward purchase intention, health consciousness) serta sisi eksternal individu (seperti collectivism, subjective norm). Penelitian ini dilakukan dilakukan secara online dan offline, dimana pengumpulan data menggunakan kuesioner dengan kriteria responden yang belum pernah membeli dan/atau mengkonsumsi beras organik. Analisa data menggunakan WarpPLS 5.0 untuk melakukan uji hipotesa. Hasil dari penelitian ini mengindikasikan tidak semua variable yang membentuk purchase intention memiliki cukup bukti untuk secara signifikan mempengaruhi variable tersebut. Tidak seperti Collectivism dan Social Information, terdapat cukup bukti bagi Health Consciousness, Environmental Visibilities, serta variable yang tersisa dari variable pembentuk Theory of Planned Behavior dalam membentuk konstruk purchase intention.

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In general, the purpose of this research was to determine the effect of several factors that believed to able to construct purchase intention variable based on two different view: personal factors (i.e. attitude toward purchase intention, health consciousness) and the external factors of an individual (i.e. collectivism, subjective norm). This research was conducted both offline and online, by using questionnaire as gathering instrument with particular characteristic for the respondent, where the valid respondent of the research must be the one who never ate and/or bought organic rice in his/her life. WarpPLS 5.0 was used for data analysis and hypothesis testing. This research found that not every variable in this research provided enough data and evidence in order to say they significantly affected purchase intention. Unlike health consciousness and Social information who unsignificantly affected purchase intention; health consciousness, environmental visibilities and the rest variables from Theory of Planned Behavior were proved in significantly affected purchase intention."

"Tingginya harga jual beras organik di Indonesia menimbulkan pasar beras organik yang kecil. Stigma “premium market” melekat erat dengan jauhnya harga jual beras organik dan anorganik. Biaya produksi menjadi salah satu faktor tinggi harga beras organik. Dengan menganalisa sistem rantai pasok produksi dari beras organik diharapkan dapat mengurangi biaya produksinya. PT. XYZ merupakan produsen beras organik ternama di Indonesia yang mempunyai masalah dalam proses produksi beras organiknya. Masalah utama terdapat pada proses pengeringan karena tidak adanya buku prosedur standardisasi operasional. Pengamatan proses aktivitas menggunakan metode value stream mapping diharapkan dapat mengurangi waktu produksinya dan penggunaan activity-based costing dapat membantu mengamati biaya yang dikeluarkan per aktivitas yang dilakukan, kemudian hasil dari analisis yang dilakukan akan disimulasikan secara diskrit menggunakan software Simio16. Analisis dari penelitian ini menghasilkan buku prosedur standardisasi operasional dengan tiga skenario pengeringan yang efektif mengurangi waktu total sekitar 180 menit dan biaya produksi sebesar Rp1.935.177.

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The high selling price of organic rice in Indonesia has resulted in a small organic rice market. The stigma of "premium market" is attached to the high selling price of organic and inorganic rice. Production costs are one of the factors in the high price of organic rice. By analyzing the production supply chain system of organic rice, it is expected to reduce its production costs. PT. XYZ is a well-known organic rice producer in Indonesia that has problems in its organic rice production process. The main problem is in the drying process due to the absence of an operational standardization procedure book. Observation of the activity process using the value stream mapping method is expected to reduce production time and the use of activity-based costing can help observe the costs incurred per activity performed, then the results of the analysis carried out will be simulated discretely using Simio16 software. The analysis of this study resulted in an operational standardization procedure book with three drying scenarios that effectively reduced total time by about 180 minutes and production costs by Rp1,935,177."